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Designing Delight into Your Minimum Viable Products (R1)

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Minimum Viable Products are not reduced functionality of what we eventually want to build. They are a functional, reliable, and usable platform for us to test how delightful we can make our product or service. Created for the Warm Gun 2014 conference. (http://warmgun.com)

Published in: Design
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Designing Delight into Your Minimum Viable Products (R1)

  1. 1. Designing Delight into Your Minimum Viable Products Jared M. Spool @jmspool
  2. 2. 1The brownie as MVP
  3. 3. Betty Crocker
  4. 4. US Army MIL-C-44072C
  5. 5. 2What makes brownies delightful?
  6. 6. US Marines
  7. 7. Jussi Pasanen — @JOPAS
  8. 8. There is no Minimum Viable Quality Andrew Crow
  9. 9. 3The 3 flavors of delight
  10. 10. Noriaki Kano
  11. 11. Investment Delight User Satisfaction Performance Payoff Basic Expectations Excitement Generators The Kano Model Frustration
  12. 12. Investment Delight User Satisfaction Excitement Generators The Kano Model Frustration
  13. 13. Investment Excitement Generators The Kano Model Delight Pleasure Flow Dana Chisnell’s 3 Approaches to Delight Meaning
  14. 14. Purchase price: $3.00 Designing for Pleasure Selling price: $193.50
  15. 15. Spent Budget at Walmart: 89% Spent Budget at Crutchfield: 237%
  16. 16. Pleasure Investment Excitement Generators The Kano Model Delight Flow Dana Chisnell’s 3 Approaches to Delight Meaning
  17. 17. Designing for Flow
  18. 18. Credit Dan Rubin
  19. 19. Pleasure Investment Excitement Generators The Kano Model Delight Flow Dana Chisnell’s 3 Approaches to Delight Meaning
  20. 20. Designing for Meaning
  21. 21. United
  22. 22. Pleasure Investment Excitement Generators The Kano Model Delight Flow Dana Chisnell’s 3 Approaches to Delight Meaning
  23. 23. Jussi Pasanen — @JOPAS
  24. 24. Designing Delight into Your MVPs ‣ The context of use will determine your design’s delight ‣ There is no minimum viable quality ‣ Design for pleasure, flow, and meaning
  25. 25. Find me at: @jmspool jspool@uie.com uie.com Copyright © 2013 User Interface Engineering Go ahead! Follow me on the Twitters. Don’t forget to connect to me on the LinkedIn.

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