There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House. Others now want to get the same results. The demand for great designers has never been better.
Yet, as the proverb says, “Be careful for what you wish for, lest it become true.” Now that everyone expects us to deliver great things, are we ready? While we’re presented with more opportunities than ever, we also have increased challenges.
Creating great experiences needs a new breed of designer. One that can handle all the skills involved, from visual design to coding. Some might even call it a 'unicorn', but these creatures aren't mythical. In fact, they are alive and thriving in today's design teams.
Jared M. Spool, User Interface Engineering’s Founding Principal, will delight and entertain you as he explores the vast opportunities and interesting challenges UX professionals are now facing. If you’ve seen Jared present before, you know why this presentation is something not to be missed.
You can watch a video of this presentation here:http://www.uie.com/jared-live/#great-time
28. “Zipsters,” as Zipcar customers
are known, worried that the
company’s communal cachet could
be tarnished by a corporate
behemoth.
“Please don’t let them screw it up,”
Mr. Becker said.
31. Design Decision
Remove animal acts from the circus
Benefit
Reduces transportation costs
Eliminates animal care costs
Opportunity
Increase performance budgets
Better performers, costumes, sets, and music
Results
Ticket prices are $120-$200 a seat
32. Cirque du Soleil
makes more ticket
revenue each night
than all of NYC’s
Broadway shows
combined.
39. Customer Journey for a Defective Product
Getting resolution
☹
Wait for service
Traditional store with
great customer service
Return to store
Trying Product
Buying Product
☺
40. Customer Journey for a Defective Product
Getting resolution
Wait for service
Return to store
Trying Product
☹
Buying Product
☺
44. Innovation is not adding
new inventions.
Innovation is adding
new value.
45. Customer Journey for Defective Product
Getting resolution
☹
Wait for service
Traditional store with
great customer service
Return to store
Make Appointment
Trying Product
Buying Product
☺
Apple store with
great customer service
46. Customer Journey for Defective Product
Getting resolution
Designing
for experience
Wait for service
Return to store
Make Appointment
Trying Product
☹
Buying Product
☺
68. Specialist:
Having more expertise in one area over others.
Generalist:
Having equal expertise in most areas.
Compartmentalist:
Having expertise in only one area.
76. How to become a
Design Unicorn
(In 5 Easy Steps)
STEP 1
‣ Train yourself
STEP 2
‣ Practice your new skills
STEP 3
‣ Deconstruct as many designs as you can
STEP 4
‣ Seek out feedback (and listen to it)
STEP 5
‣ Teach others
79. It’s a Great Time to be
an Experience Designer
‣ Design is rendering intent
‣ Imitation is a cheap form of intent & not competitive
‣ Experience design is about filling in the gaps
‣ Great experiences provide a competitive return
on investment
‣ Teams need generalists more than specialists
‣ Compartmentalists are the least valuable
‣ Unicorns exist! You can become one.