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Millennials, social media, and education connecting with your students

While companies scramble to grab the attention of young minds through social media, educators are left scratching their heads. We will share what we learned about working with millennial students, the generation gap, and the secret to winning the attention of students on their turf.

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Millennials, social media, and education connecting with your students

  1. 1. WHAT IS THIS PRESENTATION ALL ABOUT? The Millennial Generation: Who are they? What are they like? What are they doing? How do we engage them? 2
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  3. 3. The Millennial Generation Researchers agree The Millennial that the uniqueness Generation has emerged as a force of millennials results that will shape the from technological social and economic forces that have dynamics of the next affected this decade generation. (Howe & Strauss, 2000). 4
  4. 4. Millennial Students Characteristics 5
  5. 5. “Individuals raised with computers deal with information differently compared to previous cohorts: They develop hypertext minds, they leap around.” - Marc Prensky 6
  6. 6. Characteristics of the Millennials O Students of the Millennial Generation are accustomed O to using keyboards rather than pens or pencils O to reading information from computer screens or mobile devices rather than from printed texts O to being connected with friends in digital environments 7
  7. 7. Characteristics of the Millennials O Learn better through discovery and experiential learning rather than by being told O Have the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attention deployment O Believe multitasking is a way of life and are comfortable when engaged in multiple activities simultaneously O Believe staying connected is essential and they want a fast response time (Howe & Strauss, 2000) 8
  8. 8. Their learning styles originated with millennials growing up with technology –millennials were born around the time the PC was introduced –20 percent of the students began using computers between the ages of 5 and 8 –and almost all millennials were using computers by the time they were 16 to 18 years of age (Jones, 2002). 9
  9. 9. MILLENIALS TECHNOLOGY AND Created social networking profile 75% Used wireless internet away from home 62% Posted video of themselves online 20% Use twitter 14% Use a cell phone to text 88% Texted in the past 24 hours 80% Texted while driving 64% No landline (cell phone only) 41% 0% 20% 40% 60% 80% 100% 10
  10. 10. MILLENIALS Technology AND Social networking sites: how use has changed 80% 70% 60% 71% 75% 50% 51% 40% 30% 20% 10% 0% 7% Nov-08 Aug-06 Feb-05 Jan-10 11
  12. 12. Educational Issues O Diversity of needs, backgrounds, and experiences O High Drop-out and failure rates (average 3 out of 10) O Poor class participation O Typically under prepared O Difficulties relating to authority figures using traditional communication techniques 13
  13. 13. They are worth the trouble O Violent Crime is down 60-70% O Teen pregnancy is down O Engaged in community service O Tolerant – welcome everyone as part of the community 14
  14. 14. Millennial Students O Have never known a life without computers and the Internet O Consider computers a part of life O Connect to information O Communicate in real-time O Have social networking O Have been raised in the presence of video and computer games O Students in their 20s may have had more experience with games than with reading (Oblinger,2004). 15
  15. 15. How they “ Tick ” O Exposed to vast amounts of information at a very young age O Different patterns of communications and social intimacy O Ambitious, but with unrealistic expectations O Well aware of rules, but enjoy the challenge of circumventing the rules 16
  16. 16. ENGAGING THE MILLENNIALS O Learn at a fast pace that does not involve a ―telling style‖/ ―text-oriented‖ style of teaching O Like visual examples, less text, and less telling O Want interactivity 17
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  18. 18. “Your goal should not be to discard social media, but to figure out how to make it a powerful tool, rather than a useless distraction.” -Ben Parr 19
  19. 19. Social Media Revolution 2010 A Vision of K-12 Students Today 20
  20. 20. “The qualities that make Twitter seem insane and half-baked are what makes it so powerful.” - Jonathan Zittrain –Harvard Law Professor & Internet Expert 21
  21. 21. Glossary of Twitter Terms Tweet. A message sent via Twitter (140 Charters). Hashtag. Hashtags allow the community to easily stream a particular subject by using a hash in front of the tag. Example: Putting #iPhone in a tweet about the iPhone. DM. A Direct Message sent via Twitter only the recipient can see. Twittastic. The Twitter version of fantastic. Dweet. A tweet sent while drunk. 22
  22. 22. “Why do I want to write only 140 characters at a time?” -Josh Murdock Variety of Content – News Source – Instant Information – Promotional Tool – Networking 23
  23. 23. “It use to be, you had to be famous to let everyone know what was on your mind. Not any more!” -Lisa Macon 24
  24. 24. “University Makes Twitter a Required Class for Journalism Students.” University officials cited increasing demand from employers for new hires well-versed in social media, and Twitter’s importance in global events like the Iran elections earlier this year. 25
  25. 25. “Before long you begin to realize how much Twitter helps you inspire others.” -Amanda Kern 26
  26. 26. “ The principle goal of education is to create men and women who are capable of doing new things, not simply repeating what other generations have done.” - Jean Piaget 27
  27. 27. Hotseat at Purdue University 28
  28. 28. Facebook Stats - More than 500 million active users 50% of our active users log on daily Average 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups, and events Average user creates 90 pieces of content each 29 month
  29. 29. “FACEBOOK IS MY SOCIAL AND WORK NETWORK.” – Josh Murdock Connect – Collaborate – Share – Network My “Like” Pages 30
  30. 30. “Not being on Facebook is like not having a TV or not owning a cell phone. You can avoid it, but you’ll really miss out. ” – Lisa Macon My “Like” Page 31
  31. 31. Facebook for EAP courses English for Academic Purposes – Wendy Wish-Bogue 32
  32. 32. “Instead of asking students to stop using it, embrace Facebook as a learning & communication tool.” – Amanda Kern 33
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  34. 34. Twitter: @professorjosh Facebook: Email: Twitter: @lisamacon Facebook: Email: