We've been musing about internal communication, what's the cost of not doing them well, what gets in the way of doing them well and what can we do to help. Find out more here http://woodreed.com/our-services/copy-shop/

1. As used by
The leading movement promoting
the value of employee engagement

2. For every 100 employees they have, companies lose on average £400,000 every year due to
poor internal communication. We’ve set out to change that with Muse. Muse offers access to a
uniquely bundled set of services and resources to address the internal comms challenges HR,
engagement and IC practitioners face. Muse combines a top quality writing and editing service
for all employee comms, supported by an IoIC accredited learning & development resource plus
a community zone of like-minded professionals.
It will help organisations create consistently brilliant, effective communication to their people, day
in, day out, improve in-house skills and engagement across the business and at the same time
give users and their employers the support they need to continue to raise standards.
Used by leading organisations, including Engage for Success, the UK movement promoting the
value of employee engagement, Muse has already begun to change internal communications
forever.

3. We’re about to improve the
quality and effectiveness of
internal communications
for all businesses…
…driving up engagement
as we go

4. A business of 100
employees
wastes 17
hours/week on
average clarifying
internal
communication
That’s £400,000
every year*
*Towers Watson

5. Companies with highly
effective internal
communication have
shareholder returns
+47% v companies
with the least effective*
*Towers Watson

6. Effective internal
communication
Is read
Is trusted
Gets talked about
Increases employee retention
Reduces absenteeism
Achieves its objectives
Improves employee engagement

7. What holds back effective
internal communication?
Lack of time or dedicated skills to crafting
customer quality communication in house,
day in, day out
Multiple, often misaligned, creators impact
quality and consistency, erode trust
No marketing size budgets to hire external
specialists
A lack of quality professional development
and support to help improve
communication skills and engagement…
… for everyone creating employee
comms, whatever their department

9. Muse is the answer
Three core areas to
solve the challenges
that get in the way of
consistently effective
internal communication
Built on a proven
intuitive digital platform
which audiences love
to use
On PC, Mac,
smartphone or tablet,
IOS or Android –
wherever they are

10. You think you’ve ‘nailed it’ until you see how
with a few subtle changes by The Copy
Shop it reads even better.
This has really helped not only to improve
our communications but also to coach our
team in what is needed to really achieve our
Tone of Voice”.
Head of Reward, Relations and Development,
Peugeot Citroën
1.The Copy Shop
Up to 10 hours of access to our specialist writers each and every month
They’ll write all your employee comms from all areas of the business from scratch or happily edit anything you
send their way. Quick and with a great eye for detail, they’ll make your words zing and your audience pay attention.
They’ll do it all in the right tone of voice for your brand or organisation, whether from HR, IT, Legal, Finance,
Facilities…
Simply upload your draft or a brief to Muse, and it’ll be back with you inside 48 hours
All edited comms are returned with coaching notes to help improve standards
Included in your membership is a brand immersion session for us to get to know you, your brand and your tone of
voice so we can hit the ground running

11. 2. The L&D Lounge
Our years as internal communication specialists, our role in Engage for Success, our networks and contacts allow us to
bring you and your teams the latest thinking, research, training exercises, tools, case studies and opinions. There are TED
talks plus interviews with leaders in your field
All the best industry thought leadership on culture, communication, leadership, change management, engagement and
more. Muse has done the hard work for you bringing all the best bits in easy to read digests, at your fingertips
Specialist L&D outside the scope of what is typically offered in-house. Raising skills, knowledge, confidence and
engagement levels among users
Assessed by the Institute of Internal Communication to meet their new standards for accreditation. Muse L&D can
contribute up to 10 hours a year towards an individual’s CPD professional qualification
Muse has kissed all the frogs to bring you
the best industry related content, then
sprinkled it with fairy dust.
James Dalton, Head of Employee
Engagement, First Group
Muse delivers high quality, relevant learning in a
flexible and ‘always on’ way which makes it easy
for practitioners to access wherever they are
Jennifer Sproul, CEO of the IoIC

12. 3. The Community hub
Muse is a community of selected organisations from across a range of sectors. This will allow users to gain insight,
support and knowledge from like-minded professionals with similar challenges
Discuss key issues, share ideas, make contacts and seek recommendations (away from the glare of consultants and
sales bods on LinkedIn)
Collaborate and share information with your colleagues in your secure, locked, confidential client zone, regardless of
where you all are in the world. Each organisation has access to their own locked library of content
There is a growing trend for communities of
shared interests amongst practitioners and
this reflects the EFS ethos very well. We will
use Muse for Engage for Success to increase
collaboration, professionalism and
engagement across our movement.
Cathy Brown, Executive Director, Engage for
Success

14. Engaging the Musers
‘Gamification’ means the application of elements of game playing to
other areas of activity. We use it on Muse to encourage engagement
with the platform
Earn engagement points (EP) when you interact with the site and your
fellow members
Shine a light on your colleagues and co-members with the
Muse Recognition tool
Share their great work with the Muse community on the Hub

15. The Muse package options
 15 - 150 users per client from any location
 5 -10 hours of content editing/creation per month including coaching notes
 Initial brand familiarisation/training session
 Access to the Community hub allows users to gather ideas, ask for recommendations, share
best practice
 Own private client locked zone lets colleagues collaborate wherever they are
 L&D lounge with quality content sourced, read, summarised and categorised plus tried and
tested training and workouts for users to run with own teams
 L&D premium content – wide range of ‘How to guides’ based on Woodreed’s own proprietary
methodologies. Topics range from how to develop value sets and behavioural frameworks,
how to embed culture, how to conduct internal comms reviews, how to write a strategic
narrative
 Employee voice listening tool to measure impact on the quality of your internal comms –
absolutely free* in year one for Muse ++ subscribers
* For up to 300 employees

16. For every 100 employees they have, companies lose on average £400,000 every year due to
poor internal communication. We’ve set out to change that with Muse. Muse offers access to a
uniquely bundled set of services and resources to address the internal comms challenges HR,
engagement and IC practitioners face. Muse combines a top quality writing and editing service
for all employee comms, supported by an IoIC accredited learning & development resource plus
a community zone of like-minded professionals.
It will help organisations create consistently brilliant, effective communication to their people, day
in, day out, improve in-house skills and engagement across the business and at the same time
give users and their employers the support they need to continue to raise standards.
Used by leading organisations, including Engage for Success, the UK movement promoting the
value of employee engagement, Muse has already begun to change internal communications
forever.

17. Come Muse with us