1. POWER OF PEOPLE
A REMIX
> WHY EMPOWERING PEOPLE IS KEY IN MARKETING.
Joakim Vars Nilsen, Creative Strategist, Mediafront.no
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http://www.flickr.com/photos/8153468@N04/2668229310
15. …ITS ABOUT PEOPLE.
AND THEIR ETERNAL URGE TO CONNECT WITH EACH OTHER AND SHARE
INFORMATION AND SOCIAL FACTS; SOCIETY´S RAISON D´ÊTRE.
16. SOCIAL MEDIA HAS HELPED PROVE THE POWER
OF HUMAN CONVERSATION.
TRUST ADVERTISING ONLINE
TRUST OTHER USERS
Source: NAPA Consulting, 2008
17. SO WE SHOULD ANSWER THIS QUESTION;
”If I engage with your brand. How will this help me to
easier do what I am most interested in?”
http://www.flickr.com/photos/insashi/2119929004/
18. BECAUSE TODAY PEOPLE USE THEIR TIME
EXPLORING THE THINGS THEY ARE MOST
PASSIONATE ABOUT.
http://www.flickr.com/photos/insashi/2119929004/
22. …WE LIVE IN A CULTURE THAT IS 99% MORE
COMPLICATED, RICHER, DEEPER AND NUANCED
THAN 99% OF ADVERTISING TODAY ON TV AND
PRINT.
http://www.flickr.com/photos/candiedwomanire/15899841/
23. SO LAUNCH SEVERAL IDEAS THAT ARE MORE
RELEVANT THAN ONE ENDLESSLY REPEATED IDEA.
http://www.flickr.com/photos/amundn/164543002/
24. IT´S STILL ALL ABOUT THE BIG IDEA,
REDEFINED.
CREATE
LISTEN
FUEL
CURATE
PEOPLE WANT ADVERTISING, WE JUST NEED TO JOIN THEM IN
ONE WAY OR ANOTHER.
http://www.flickr.com/photos/patrickhenault/635294865/
25. OK. LET´S WRAP IT UP;
1. GAIN INSIGHTS IN YOUR TARGET GROUPS CULTURE
2. INNOVATE
3. WALK THE TALK. START WITH MUMS. THEIR THE ULTIMATE
MULTITASKERS AND THE ONES CREATING THE RULES FOR BRAND
COMMUNICATION. THEY HAVE NO TIME FOR TECHNOLOGY THAT ISN
´T USEFUL OR DOESN´T WORK
4. ITS NOT ONLY WHAT YOU SAY, ITS WHAT PEOPLE DO TO WHAT YOU
AS BRAND DO.
BE USEFUL, HELPFUL OR ENTERTAINING.
BECAUSE PEOPLE LOVE BRANDS, BUT WANT TO BE ENGAGED.
http://www.flickr.com/photos/simon-crubellier/147034740/
26. “We move from the Mechanical Age of Speed to
the Digital Age of Real-Time.”
– Teemu Arina
THANK YOU FOR YOUR TIME - FEEL FREE TO CONNECT WITH ME ON:
Joakim Vars Nilsen, Creative Strategist, Mediafront.no
www.twitter.com/joakimnilsen
www.linkedin.com/in/joakimnilsen
www.joakimnilsen.com
http://www.flickr.com/photos/8153468@N04/2668229310/