Working from existing content and the need to move quickly to the new Zoom branding in the US, I worked on this transitional Media Kit for Zoom in the US. Zoom Media owns the rights to the presentation. It is currently on their website. I am displaying this as part of my portfolio, example of my work.

1. 2015

2. We are on a
mission to engage
and inspire millions
of active lifestyle
consumers.
Reach people where they want to be. 2

3. We are the
leading authority
in the
fitness space.
Zoom builds strong
relationships between
brands and active lifestyle
consumers. We believe
health clubs are the best
place for brands to engage
a significant audience.
Furthermore, we know
that integrated media and
experiences targeting the
Active Lifestyle Consumer
generate the best results
for our clients.
Connect with our hard-to-
reach audience by creating
a program that motivates
members and establishes
your brand as a valued
partner in achieving their
active lifestyle goals.
Reach people where they want to be. 3

4. What’s Inside
5 The Active Lifestyle Audience
9 ZoomFitness
11 Fitness State of Mind &
The Path to Purchase
13 Full Brand Immersion
Integrated Touch-points:
14 Video Network
15 ZoomCardio
16 The Classics
17 Sampling & Experiential
18 Custom Programs & Sponsorships
4Reach people where they want to be.

5. The Active Lifestyle
Audience

6. Reach people where they want to be.
We are trusted by a formidable group of top brands and advertisers to
reach people where they want to be. We consistently create relationships
between brands and the consumers who have a proven influence on
the brand choices and consumption habits of countless others.
Zoom doesn’t just put your message in front of the right audience.
We create brand advocates. Active Lifestyle Media is our currency.
The Active Lifestyle Audience
$115K Household Income
54/46 Male/Female
158 Index Managerial/Professional
155 Index College Educated
207 Index Roper Influential
Source: GfK Mediamark Research 2014 Doublebase, Nielsen 2013 Zoom Media On Location Study
Reach people where they want to be. 6

7. Reach people where they want to be.
It’s all about balance:
Our audience loves yoga and running as
much as they love a fine French red.
We never stop
asking questions.
Knowing the active lifestyle audience is
more than our job — it’s our responsibility
— and one that we take seriously. Zoom
works with top industry experts to
regularly conduct custom research on
this influential group of market-drivers.
We never
stop learning.
Using the information we learn, we are able
to adapt our strategies to create the most
impactful programs, and generate measurable
results, for our brand partners and advertisers.
If a program doesn’t add value to the
active lives of this dynamic group of
trendsetters and influencers, we won’t do it.
High Intensity
The Active Lifestyle Audience
Reach people where they want to be. 7

8. Reach people where they want to be.
Food & Beverage
265 Buy food labeled “High Protein”
215 Buy food labeled “Natural”
or “Organic” Imported
Dinner/Table Wines
175 Drank in Last 6 Months
Entertainment
199 Attend movies 2-3 times a month
Travel Index
174 Book foreign or domestic
travel online
206 Flew First Class Domestic/
Foreign Travel
Personal Care
220 Got a massage in the
past six months
275 Got a facial in the past six months
169 Got manicures & pedicures
in the last 6 months
307 Body Treatments in past six months
Fashion
204 Spent $3,000 on clothing
in the past year
We’ve got the
basics covered.
It can practically go without
saying that our audience is
health-conscious, passionate,
social, and opinionated.
This group prefers premium
brands (Index 161) and are not
shy to give advice (Index 192).
Our health club
members are:
• Passionate about their health
clubs (80% say it’s a necessity)
• Like to be first to try healthy
lifestyle products (157 Index)
• Very social 157
• Goal oriented 153
• Committed to community
involvement 177
They’re just getting
warmed up.
In addition to sweating it out at the
gym, our audience is passionate
about fitness as a lifestyle.
Finance
189 Used a stock rating service
141 Used a financial planner
150 Credit card purchases
$2,000+ average month
Automotive
157 New import automobile past 12 Mo
122 Own 3+ vehicles
132 Decision maker for new sport utility
Telecom/Technology
152 Downloaded app on mobile
phone in last 30 days
138 Purchased smartphone past year
184 Cell phone influential consumers
Personally Participate In:
• Jogging/Running (Index 272)
• Yoga 280
• Swimming 178
And they look good
while doing it
Spent $150+ on Athletic/
Workout Wear 344
Here is just some of what we know about our dynamic and inspiring audience:
The Active Lifestyle Audience
Beyond the Health Club
Source: GfK Mediamark Research 2014 Doublebase
8

9. Did you know?
Positive mindsets increase 200%
while training and working out.
ZoomFitness
Source: GfK Mediamark Fitness Research Thought Leadership Study

10. Reach people where they want to be.
2,900+ Digital venues & trusted venue partners
160+ DMAs in the US
85 Million+ monthly Impressions
Nielsen measured
10
Because timing
is everything.
Every brand wants an authentic
connection with their target audience.
We deliver on the tangibles: the top
markets, the impressions, and the
measured results. But, more importantly,
we deliver the INTANGIBLE.
We put brands on the front
lines of SWEAT & PASSION.
When Zoom integrates a brand in
the fitness space, we are creating a
memorable connection between that
brand and the human desire to BE BETTER.
There is nothing more powerful.
It’s the perfect place and the perfect time.
ZoomFitness

11. Zoom enables relationships with consumers
at a relevant point of passion.
For 78 minutes per visit, health club members experience a positive
mood shift and heightened state of awareness. During this time, members
are thinking about their health, appearance, and shopping lists.
86% of all health club members run
errands after they leave the gym.
We keep brands relevant and top of mind while purchasing
decisions are being made in real time.
The Fitness
State of mind
The Path to Purchase
Source: The Nielsen Company Fall 2013 On Location Demo Study. P18+
Reach people where they want to be. 11

12. Reach people where they want to be.
• Have seen digital/video ads in gym/health
clubs in the last 30 days 676 Index
• Have seen digital/video ads in gym/health
clubs in the last 6 months 524 Index
• Were considerably interested in video
ads in gym/health clubs 469 Index
Active lifestyle consumers are not sitting
on their couches watching ads on TV…
Is anyone?
ZoomFitness members:
Source: 2014 Doublebase GfK MRI
12

13. Reach people where they want to be. 13
Don’t Just Advertise, Integrate.
When you authentically integrate into the health club environment, you enhance the member experience at every step. Zoom works with
each brand from concept to execution to post-campaign research to provide the most engaging, relevant, and targeted programs.
Full Brand Immersion
Commercials with Sound
Illuminated Backlit Billboards
in common areas
Overhead Digital Signage
Locker Room Classics
with Coupon Rack
Mobile
Integration
ZoomCardio
Sampling and
Experiential

14. Reach people where they want to be. 14
Video/Commercials with Sound
Digital Signage
TV Commercial Specs Digital Signage Specs
All Sight, Sound & Motion ads run
as full screen 16:9 landscape ads
during commercial breaks.
When Sight, Sound & Motion ads
run in commercial breaks, video and
audio is accessible to all members.
Zoom accepts the DPAA ‘‘Landscape
HD 16:9’’ Standard Ad Unit, supporting
full motion video (i.e. TV ad creative).
Aspect Ratio: 16:9 HD 1080p or 720p at
29.97 fps NTSC 720 x 480 also accepted
All Digital Signage in Zoom’s Fitness
Network run as 16:9 landscape ads.
Digital Signage Ads in Zoom’s Fitness
Network do not play audio content.
Zoom accepts the DPAA ‘‘Landscape
HD 16:9’’ Standard Ad Unit. Can support
full motion video (i.e. TV ad creative),
Flash animation or static imagery.
Aspect Ratio: 16:9
Dimensions: 1920 x 1080 HD 1080p
or 720p at 29.97 fps
Digital Format Accepted:
• MP4 – see production notes
• Uncompressed AVI
• Uncompressed
• QuickTime MOV
Digital Format Accepted:
• Adobe Flash – see production notes
• MP4 – see production notes
• Uncompressed AVI
• Uncompressed
• QuickTime MOV
Be Seen and Heard.
Feature relevant and engaging content throughout the club
on overhead flatscreens. Advertising options include TV
Commercials with Sound and non-sound Digital Signage.
Played on multiple overhead screens, the TV commercials are
heard throughout the club via the ambient audio system. Overhead
Digital Signage features music, health and wellness content, sports
schedules, entertainment updates and club specific news.
ZoomFitness Video Network
14

15. Reach people where they want to be. 15
Dedicated Channel Landing Page Ad Video Pre-Roll Video Mid-Roll Ads Interactive Banner Ads Cardio Screensaver
Description Dedicated Channel
featuring advertiser’s
long form content or :30
spots. Video automatically
plays on landing. User
can use thumbnails to
navigate through video
series and select content.
Static Ad that appears
on home screen.
After user presses start
button, the video pre-roll
ad appears for all users
During cardio workouts,
fitness patrons can watch
zoom channels such as music
videos or virtual active.
These spots are placed
within these channels.
High impact banner
advertising implanted on
live an on-demand cardio
equipment viewing.
Static ad on the cardio
equipment when
machines are not in use.
Unit Type Long Format Video (Up
to 30 minutes, Multiple
Video Series Supported)
- 15 or 30 second video 15 or 30 second video Static image -
Aspect Ratio 16:9 - 16:9 16:9 - -
Frames per second 29.97 - 29.97 29.97 - -
Background Image 1360 x 768 - - - - -
Dimensions
(W x H in pixels)
Thumbnail
220 x 120
Netpulse N5i, Life Fitness
Lifescape & Woodway
4Front: 954 x 537
Matrix PCTV: 710 x 400
- - Please provide both formats:
• 728 x 90
• 180 x 180
• 1360 x 768
• 1060 x 768
Please leave small area in
lower portion of image which
must be reserved for start
button – this area will cover
the bottom 1360 x 200
Possible Interactions • Click to email
• Click to dedicated channel
• Click to email
• Click to branded channel
• Click to video
• Click to email
• Click to dedicated channel
• Click to email
• Click to dedicated channel
• Click to email
• Click to cedicated channel
-
ZoomCardio
Now, it’s personal.
Fully immersive and interactive, your brand is front and center on fully interactive personal touchscreens while our members sweat it out.
Sponsor live cable television and On-Demand Music and Programming. Feature your own fully-dedicated Brand Channel. Take advantage
of multiple static and video touch points to maximize engagement in a way our tech-savvy members are already familiar with.

16. Reach people where they want to be. 16
Backlit Billboard Specs
Format
• Trim Size: 24.75” x 32.75”
• Visible Area: 24” x 32”
• Live Area: 22” x 30”
Color
4 process + 1 tint on back
Paper
• Opaline
• Photorealistic Paper
Classic Billboard Specs
• Trim Size: 13” x 17”
• Visible Area: 11.876” x 15.938”
• Live Area: 10.876” x 14.938”
Color
4 process
Paper
Zoom prefers printing on paper with recycled
content such as Chorus Art 80lb. Gloss Cover.
Backlit Billboards
Zoom Backlits are illuminated billboards installed in high traffic areas
of the club. Zoom provides unprecedented proof of performance
supported by dedicated field teams throughout the country.
Classic Billboards
Zoom Classics are non-illuminated billboards installed in locker rooms. Zoom Classics facilitate
gender specific campaigns reaching club members in an intimate and private setting.
Targeted, relevant, effective.
The Classics

17. Reach people where they want to be. 17
Highlight Programs Include:
• Bioré/Physique 57 Workouts
• Gatorade G Series Fit Challenge
• Dove+ Care For Men Sampling
• Degree For Women Hispanic Class Sponsorships
• Aveeno Locker Room Transformation
• Laughing Cow Sampling Days
• Timex Trainers
• Kashi Bear Naked Sampling
• Playtex Sport Launch
• CBS Partners Fitness Program
• Events & promotions
• Custom media
• Live brand connections:
– Brand ambassador zones
– Hand-to-hand sampling
– Trainer influencers
– Circuit challenges
Sponsorship Activation Available for:
• Bootcamp classes
• Yoga
• Pilates
• Spin
• Aerobics
• National challenges
From Ideation to Execution.
Zoom’s dedicated Experiential Marketing team provides an in-house approach
to conceptualizing, producing and executing customized experiential programs.
Sampling & Experiential

18. Reach people where they want to be. 18
Custom Program Opportunities:
• Auto
• Finance
• Personal Care
• Packaged Goods Retailers
• Fitness Endemic
Sponsorship Opportunities:
• Bootcamp Classes
• Spin
• Aerobics
• Yoga
• Pilates
• Basketball
• Swimming
• National Challenges
Partner Sponsorships:
• Gold’s Gym National Challenge
• Gold’s Gym Bootcamp Sponsorship
• Retro Fitness App Challenge
• LA Fitness Basketball Sponsorship
Whether it’s a fully branded basketball court or a National Fitness
Challenge, Zoom is continuously working with our venue partners to bring
exclusive, relevant and targeted branded solutions to the top chains.
Beyond media:
Fully integrated brand experiences
Custom Programs & Sponsorships

19. Reach people where they want to be. 19
New York
112 Madison Ave 8th
Floor
New York, NY
10016
(212) 685-7981 zoommedia.com
Chicago
549 W. Randolph Suite 600
Chicago, IL
60661
(312) 492-7871
Los Angeles
11340 West Olympic Blvd Suite 381
Los Angeles, CA
90064
(310) 914-5800
Contact us
Want to be a part of
the Active Lifestyle?