On important concepts of Business Communication

1. BUSINESS COMMUNICATION
Jocelyn I. Bartolata

2. Business Communication Defined
A well-organized and schemed process of sharing
business ideas, proposals, information, facts
and/or reports within an organization or outside
it to achieve a predetermined goal. In other
words, it is the flow of messages within a
business house among its employees and with its
customers, clients, etc.
• http://www.buzzle.com/articles/effective-
business-communication.html

3. The ROLE
of Communication in Business
FACT:
Communication
is a major and essential
part of business.

4. The ROLE
of Communication in Business
FACT:
Business needs good
communicators,
but most people do not
communicate well.
?

5. The ROLE
of Communication in Business
FACT:
By improving your communication ability,
you improve your chances for success.

6. Roles/Purposes
1. To express one's thoughts better so that it is well-understood by
others.
2. To create a positive rapport among colleagues and seniors that
imparts a good impression.
3. To communicate better with subordinates which helps to motivate and
guide them and extract maximum output.
4. To maintain good relations with suppliers, vendors, financiers and
other organizations, etc. that prove advantageous in future dealings.
5. To reach out to the customers effectively which in turn churns profit
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7. Free template from www.brainybetty.com 7
Overview of the Communication
Process
To communicate means to reach
out in order to share something in
common.

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COMMUNICATION is the transmission of information
and meaning from one individual or group to another.

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Communication plays a crucial part in
your personal and professional lives
and its mastery will influence how
you effectively live your lives.

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One fact about communication skills is
that there are no "born
communicators." We are almost all
born with about the same capacity to
speak and understand others. But the
skill part-- well, that we have to learn.
GOOD
NEWS!

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SENDER MESSAGE CHANNEL RECEIVER
THE SMCR MODEL OF
COMMUNICATION
SMCR

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RECEIVER
SENDER
CHANNEL
MESSAGE

13. Main Forms
of Communication in Business
INTERNAL-OPERATIONAL
all that occur in conducting
work within a business
EXTERNAL-OPERATIONAL
work-related communication of
people outside the business
PERSONAL COMMUNICATION
non-business-related exchange
of information and feelings
among people

14. Categories of Internal-Operational
Communication
• Downward Flow. Jobs, plans, policies, instructions,
feedback and procedures move from decision makers,
including CEO’s and managers, through the chain of
command to workers.
• Upward Flow. Feedback, suggestions, product and
customer information from the employees form the
upward flow of communication in most organizations.
• Horizontal Flow. Workers coordinate tasks, share
information, solve problems and resolve conflicts
through horizontal communication.

15. Modes to Achieve Effective Internal
Communication
Modes
i) Print: Memos, in-house newsletters, fliers, magazines or leaflets
can be used according to the business needs.
ii) Electronic: PowerPoint presentations, video conferences,
telephone, fax, emails or even Internet messengers can be used for
in-house communication.
iii) Personal Communication: Regular meetings, conferences,
brainstorming sessions or even informal chats can be considered as
effective communication tools at a workplace.
http://www.buzzle.com/articles/effective-business-
communication.html

16. Modes to Achieve Effective External
Communication
i. Advertising: Advertising is perhaps a very crucial mode of communication as far
as the clients of the company are concerned. It could be in any form - prints,
video or audio and are used effectively to communicate messages to the
clients/customers. Advertising your products/services can help you to reassure
your existing clients as well as give you a chance to attract new customers.
ii.
Official Website: Maintaining an official website has become mandatory for
business houses which pass information on current happenings, history, contact
details and other vital details to the general masses.
iii.
Press Release and Interviews: Mass media plays an important role in projecting
a company's image to the public. Business houses can make best use of mass
media to make important announcements or share their business growth for
increasing their popularity.
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communication.html

17. FORMS OF ORGANIZATIONAL
COMMUNICATION
Oral Communication
Form
• Phone call, conversation,
Interview, Meeting,
Conference
Advantages
• Immediate feedback,
nonverbal clues, warm
feeling, forceful impact,
multiple input
Written Communication
Form
• Announcement, memo, e-
mail, letter, report,
proposal, newsletter
Advantages
• Permanent record,
convenience, economy,
careful message, easy
distribution