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Performance-based Hiring The Official Rules for Hiring Top Talent The Future of Sourcing Based on Lou Adler’s Hire With Your Head John Wiley & Sons, 2007 ©2008. All Rights Reserved.  The Adler Group, Inc. www.adlerconcepts.com
Overview/Agenda ,[object Object],[object Object],[object Object],[object Object]
Is Sourcing the Problem? ,[object Object]
Hiring as a Business Process Performance Profiles Create Compelling Jobs Talent-centric Sourcing Target the Best People Evidence-based Interview Two Core Questions Integrated Recruiting Recruit from the Start Recruiter/Manager Partnership 1 2 3 4
Are You a Sourcing Neanderthal? The Olden Days Classified ads Hidden job market Boring Jobs 3 rd  Party Recruiters Display ads The Internet Job boards Boring jobs Employer branding Job mobility More corp recruiters Web 2.0 Social Sites/ERP Aggregators Targeted & SEM Compelling jobs CRM/Pipelining 1990 2010 2000
The Early-bird Strategy EXPLORERS TIPTOERS NETWORKERS   GOOGLERS HUNTERS &  POSTERS
Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking”  Don’t sell the job, create interest
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking”  Don’t sell the job, sell engaging
Hi-tech/Hi-touch Early-bird Strategy 1 2 3 4 5
Building  Talent Communities & Talent Pipeline’s
Talent Community Defined
Who Is In A Talent Community? Talent Community Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Web 1.0 Online Recruiting Strategy Corporate Career Site ,[object Object],[object Object],[object Object],[object Object],[object Object],Career Site Job Search Apply Process ATS Powers Career Site Jobs Applicants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How NOT To Build Your Community Visitors 90% Of Career Site Visitors Don’t Apply Apply 90% Lost ,[object Object],[object Object],Most Site Visitors Lost Forever Your Career Site Only 10% Applicants In ATS
Highly Fragmented Talent Community ATS Employees Alumni
Attract Talent From Multiple Online Channels Career Site Search Engines Job Boards Job Aggregators College Recruiting Social Networks Alumni Recruiting Diversity Recruiting ATS/CRM Employee Referrals Blogs & Industry Groups Sourcing Tools Mobile Recruiting
How Jobs2Web Helps
How Jobs2Web Helps Marketing Platform Job Boards Talent Landing Pages Job Distribution Talent Community Live Chat Dash Board Email/RSS Marketing Social Networking Candidate Tracking Job Marketing SEO/Organic SEM/PPC Social Networks Job Classifieds Employee Referrals Past Applicant & Alumni Mobile Recruiting RSS/Blogs/PHP’s Join Talent Community Career Site Job Search Apply Process ATS Powers Career Site (Process Management) Jobs Applicants
Targeted Talent Landing Pages Help Attract & Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Captures Candidate Info & Source Data ,[object Object],[object Object],[object Object],[object Object],Hidden Fields Captures Candidates “Business Card” Data
Automated Job Matching & Marketing Finds Matching  Members Emails  Job  Alert Drives Them To Site Cultivates Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Career Site Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint
Capture More & Lost Applicants 50% 99% 10% +25% to +50% Increased Applicants By 30% Captured In Talent Community Candidates In ATS CRM Recruiter  Follow Up
Building Your Talent Community Grows Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Recruiting  & Sourcing Team
Pipelining Talent Even With No Jobs Open ,[object Object],[object Object],[object Object]
Enhanced Interactive Tools For Recruiters
Targeted Messaging Into All Web 2.0 Channels
Enhanced Interactive Tools For Recruiters
Social Media Integration Gets contacts off the social networks and into your talent community
Automatically updates your followers of new jobs Sends To Your Followers They Join Your TC You Get Candidates
Linking From Your LinkedIn Profile
Integrating Your Talent Acquisition Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure All Interactive Recruiting Programs
Jobs2Web Recruiting Dashboard Shows Traffic
Recruiting Dash Board
Talent Focused CRM Solution Begin linking to candidate profiles in all domains
Measure All Interactive Recruiting Programs Job Feeds craigslist Talent Landing Pages (SEO) Future (Paid Boards) Referrals Candidates Employees Mobile Marketing Social Networks Pay-Per-Click (SEM) Corporate Site
Learn More Online
Summary and Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Building Talent Communities & Pipelines

  • 1. Performance-based Hiring The Official Rules for Hiring Top Talent The Future of Sourcing Based on Lou Adler’s Hire With Your Head John Wiley & Sons, 2007 ©2008. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com
  • 2.
  • 3.
  • 4. Hiring as a Business Process Performance Profiles Create Compelling Jobs Talent-centric Sourcing Target the Best People Evidence-based Interview Two Core Questions Integrated Recruiting Recruit from the Start Recruiter/Manager Partnership 1 2 3 4
  • 5. Are You a Sourcing Neanderthal? The Olden Days Classified ads Hidden job market Boring Jobs 3 rd Party Recruiters Display ads The Internet Job boards Boring jobs Employer branding Job mobility More corp recruiters Web 2.0 Social Sites/ERP Aggregators Targeted & SEM Compelling jobs CRM/Pipelining 1990 2010 2000
  • 6. The Early-bird Strategy EXPLORERS TIPTOERS NETWORKERS GOOGLERS HUNTERS & POSTERS
  • 7. Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking” Don’t sell the job, create interest
  • 8.
  • 10. Building Talent Communities & Talent Pipeline’s
  • 12.
  • 13.
  • 14.
  • 15. Highly Fragmented Talent Community ATS Employees Alumni
  • 16. Attract Talent From Multiple Online Channels Career Site Search Engines Job Boards Job Aggregators College Recruiting Social Networks Alumni Recruiting Diversity Recruiting ATS/CRM Employee Referrals Blogs & Industry Groups Sourcing Tools Mobile Recruiting
  • 18. How Jobs2Web Helps Marketing Platform Job Boards Talent Landing Pages Job Distribution Talent Community Live Chat Dash Board Email/RSS Marketing Social Networking Candidate Tracking Job Marketing SEO/Organic SEM/PPC Social Networks Job Classifieds Employee Referrals Past Applicant & Alumni Mobile Recruiting RSS/Blogs/PHP’s Join Talent Community Career Site Job Search Apply Process ATS Powers Career Site (Process Management) Jobs Applicants
  • 19.
  • 20.
  • 21. Automated Job Matching & Marketing Finds Matching Members Emails Job Alert Drives Them To Site Cultivates Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Career Site Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint
  • 22. Capture More & Lost Applicants 50% 99% 10% +25% to +50% Increased Applicants By 30% Captured In Talent Community Candidates In ATS CRM Recruiter Follow Up
  • 23. Building Your Talent Community Grows Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Recruiting & Sourcing Team
  • 24.
  • 25. Enhanced Interactive Tools For Recruiters
  • 26. Targeted Messaging Into All Web 2.0 Channels
  • 27. Enhanced Interactive Tools For Recruiters
  • 28. Social Media Integration Gets contacts off the social networks and into your talent community
  • 29. Automatically updates your followers of new jobs Sends To Your Followers They Join Your TC You Get Candidates
  • 30. Linking From Your LinkedIn Profile
  • 31.
  • 32. Measure All Interactive Recruiting Programs
  • 35. Talent Focused CRM Solution Begin linking to candidate profiles in all domains
  • 36. Measure All Interactive Recruiting Programs Job Feeds craigslist Talent Landing Pages (SEO) Future (Paid Boards) Referrals Candidates Employees Mobile Marketing Social Networks Pay-Per-Click (SEM) Corporate Site
  • 38.

Editor's Notes

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