Webcast recorded August 25, 2011. Topic: Sourcing - Got Networks, Nodes and Hotspots? Featured speaker: Lou Adler

1. The 6Cs of Passive Candidate Recruiting ‐ Connections
Performance-based Hiring
The Official Rules for Hiring Top Talent
The 6Cs of Passive Candidate
Recruiting – Connecting
Handout: budurl.com/6Cs825HO
Based on Lou Adler’s
Hire With Your Head
(John Wiley & Sons, 2007)(
©2011. All Rights Reserved. The Adler Group, Inc.
www.adlerconcepts.com
Rev 811
Recruiting Passive Candidates
The 6Cs and the Importance of Connecting
Topic 1 • The 6Cs PLUS One
Topic 2 • Surplus vs. Scarcity Hiring Model
Topic 3 • 360° Dynamic Connections
Topic 4 • Advanced Networking
Topic 5 • Implementation & Next Steps
Handout: budurl.com/6Cs825HO
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

2. The 6Cs of Passive Candidate Recruiting ‐ Connections
Recruiting Passive Candidates
The 6Cs +1
Handout: budurl.com/6Cs825HO
Comparing 6Cs by Recruiter
6Cs Ranked Most Important or Essential
80%
70%
60%
50%
Corp
40% Agency
Retained
30%
20%
10%
0%
Compelling Control Career Conviction Connections Closing
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

3. The 6Cs of Passive Candidate Recruiting ‐ Connections
Top TalentDo your have a formal
Workflow
Active Candidate process to “bridge the
Search Engine gap” between
External Recruiter Engagement &
Connecting ‐ ERP Acceptance?
Criteria to Engage
Title – Company
Compensation
Do your job postings Location – Job
Talent Pool & messages
Outbound CRM describe career
Connecting ‐ ERP moves or lateral
transfers?
Criteria to Accept
Career Opportunity
Passive Prospect Job & Impact
LinkedIn – Name Gen Hiring Manager – Team
Is your internal hiring process
Outbound Message
based on a “scarcity of talent” Comp – Work/Life
Recruiter Network
model or a “surplus of Company/Culture/Mission
Auto ERP Connection
candidates” model?
Hub & Spoke vs. Point to Point
Think Beyond Peer-to-Peer!
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

4. The 6Cs of Passive Candidate Recruiting ‐ Connections
Inside-Outside Connecting
Inside-Out- ERP2:
start with open job
and find people
through your
employee’s
connections
Outside-In: job
hunters looking for
employees to refer
them
EXERCISE
3D Dynamic 360° Networking
Who knows my candidate?
LinkedIn
& Groups
Project Advisors
Team
Members Consultants
Nodes
Vendors
Project
Customers
Managers
Mentors
Mentees
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

5. The 6Cs of Passive Candidate Recruiting ‐ Connections
ERP: Connections
ERP2: Automated
Connections
PERP: Proactive
Targeted Best
Connections
PERP2: Proactive
Targeted Automated
Best Connections
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

6. The 6Cs of Passive Candidate Recruiting ‐ Connections
Navigating the Network
Inside-Out
PERP, Hopscotch and
Cherry Picking
Who in Your Company
is Worth PERPing?
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

7. The 6Cs of Passive Candidate Recruiting ‐ Connections
The Basic Network Call
• Recruit 1st, Network 2nd
• Vague title
Let me ask you
• Ask 99% question
candidly, would you
• Get candidate to talk 1st
be open to explore
a new career
• Overcome objections
opportunity if it was
• Engage 5-10 minutes
clearly superior to
• Get names & org charts
of people who aren’t
what you’re doing
looking! today?
Connecting & Control
• Establish “conditional”
leverage with opening
pitch
– Don’t lose leverage
– Be vague about title
– Must only give job pitch
AFTER profile
• Decide if you should
network or recruit in the
first 5-10 minutes
• Connect on LinkedIn and
Cherry-Pick
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

8. The 6Cs of Passive Candidate Recruiting ‐ Connections
Next Steps – info@adlerconcepts.com
June 22, 2011
Next – “OWN” the 6Cs PLUS 1 Lou – It was terrific bumping into you today at
LinkedIn. The training you conducted for my
leaders at Yahoo had a tremendously positive
- Quickie Audit Review of 6Cs +1 impact on the quality of our hires. I am often
lending your "One-Question Interview" CD to
- Attend Recruiter Boot Camp others and recommending your book, "Hire With
Your Head." LinkedIn would greatly benefit from
- Sneak Peek – Aug 26th
your teaching. Please let me know if there is
- LIVE: Toronto , New York City, D.C. anything I can do to endorse or otherwise
progress your engagement with LinkedIn.
- ONLINE: Monthly, four 2-hr modules
- Full-year “All You Can Take” Training Cheers!
GA - Engineering Director
- Interactive 24/7 Learning Center LinkedIn
- Hiring Manager Taming Course
Next Steps – info@adlerconcepts.com
Next – “OWN” the 6Cs PLUS 1
- Quickie Audit Review of 6Cs +1
- Attend Recruiter Boot Camp
- Sneak Peek – Aug 26th
- LIVE: Toronto , New York City, D.C.
- ONLINE: Monthly, four 2-hr modules
- Full-year “All You Can Take” Training
- Interactive 24/7 Learning Center
- Hiring Manager Taming Course
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

9. The 6Cs of Passive Candidate Recruiting ‐ Connections
Connecting with Talent
on the Social Web
The Recruiting Platform
for the Social Web
live collaborative viral real-time
social applicant social recruiting
CRM tracking recruiting intelligence
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

10. The 6Cs of Passive Candidate Recruiting ‐ Connections
Making connections
on the social web
Fast, easy sourcing Live, social CRM Targeted social recruiting
What’s a Jobvite?
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

11. The 6Cs of Passive Candidate Recruiting ‐ Connections
 Recruiter CRM
Bring together leads from all sourcing
activities, then engage and communicate
with your talent pool.
 Faster, Easier Sourcing
Jobvite does the hard work for you by surfacing
relevant passive candidates from profile data
on the web.
 Targeted Campaigns
Match jobs to all relevant contacts at
once – and improve response rates with
targeted messages.
 Seamless Social Recruiting
The easiest way to get the word out.
Target and track talent across every
popular social platform in seconds.
 Viral Employee Referrals
Get more high quality referrals by making it a
breeze for everyone in your company to refer
friends and contacts.
 Facebook App for Recruiting
Tap into the reach of Facebook by
automatically sharing open jobs at your
company with fans and friends.
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

12. The 6Cs of Passive Candidate Recruiting ‐ Connections
 Automated Publishing
Convert visitors into candidates with an
engaging, social career site and inviting
application process.
 Recruitment Marketing
One intuitive platform integrates all your job
promotion activities and metrics wherever they
are on the web.
 Powerful Analytics
Personalized dashboards give everyone
they need – real-time insights into what
works.
Jobvite drives referral hiring
Increased Referral Hiring Higher Quality Candidates
Referrals as source of hire Percent of applicants hired
33%
10%
28%
26%
1%
1 YR 2 YR 3 YR
average referral hire = 22% all referral
applicants applicants
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

13. The 6Cs of Passive Candidate Recruiting ‐ Connections
twitter.com/jobvite
facebook.com/jobvite
linkedin.com/company/jobvite
www.jobvite.com
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com