Lessons in ethics covering marketing, advertising, social and digital media, news coverage, public relations, and so much more. Feel free to use with attribution. Many examples used in this presentation.
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Not to be outdone by Coke when Pepsi started a
marketing campaign in Taiwan, the translation of the
Pepsi slogan "Come Alive with the Pepsi Generation"
came out as "Pepsi will bring your ancestors back from
the dead."
72. BREAKING NEWS...
Manhunt Bombing Suspects
Boston Marathon
Social media -- sharing real-
time photos, videos and info...
People shared information
they heard on police
scanners.
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73. BREAKING NEWS...
Manhunt Bombing Suspects Boston Marathon
Social media -- sharing real-time photos, videos and info...
People shared information they heard on police scanners.
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74. “Trust Me, I’m Lying”
Ryan Holiday...
The dangerous and
exploitative practices of
bloggers and social media
users, which in turn, can
spread like wildfire.
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http://mashable.com/2013/04/20/truth-on-social-media/
75. "The more immediate the
nature of their publishing
medium (blogs) the more
heavily a journalist will
depend on sketchy online
sources, like social media, for
research.”
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http://mashable.com/2013/04/20/truth-on-social-media/
76. "The more immediate the nature of their publishing medium
(blogs) the more heavily a journalist will depend on sketchy
online sources, like social media, for research.”
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