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New Research Methodology Online Immersion


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Talks about Online Immersion a new research technique for testing product concepts without needing to hold a focus group

Published in: Business, Technology
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New Research Methodology Online Immersion

  1. 1. New Research Methodology<br />Online Immersion<br /><br />
  2. 2. Presenter<br />Joe Brandenburg<br />CEO – JB Strategic Research LLC<br /><br />
  3. 3. Online Immersion<br />Online Immersion is a new kind of online research system that enables you to capture day-to-day customer experiences as they unfold. <br /> From one secure web site, get feedback from your participants as they post text and images. <br /> Ask them how they use it, what they use it for, when they use it<br /> Online Immersion relieves you from tedious project management tasks and gives you analysis tools to quickly make your data meaningful.<br /><br />
  4. 4. Watch it unfold...<br />Explore view helps you see the big picture<br /><br />
  5. 5. Get Deep Feedback<br /><br />
  6. 6. Explore...<br />Quickly filter responses by participant, segment, tags or any combination of criteria.<br /><br />
  7. 7. Stretch Their Thinking…<br />Get a Journal about telecom product to stretch their thinking and yours<br />Get them thinking about your product category before testing concepts<br /><br />
  8. 8. Create engaging activities...<br />Quickly build engaging activities for your participants<br />8<br /><br />
  9. 9. Moderate a group discussion...<br />Researchers can have guided activities and group discussion within the same project.<br /><br />
  10. 10. Project management tools make life easy...<br />The Dashboard gives “at-a-glance” project status - what’s happened, who’s missing and who’s trying to get in touch.<br /><br />
  11. 11. Group The Respondents Differently…Customers and Non-Customers<br />Test and question to separated groups<br />Here you can see concept tested on a set of non-customers and customers <br />This allows for you to ask different questions to groups. In the one you could ask what will get them to stay and the other you could ask what will get them to switch<br /><br />
  12. 12. Easy to use for participants...<br />makes it easy for participants to keep up to date with assignments, and notifies them when activities are overdue.<br /><br />
  13. 13. For a Free Initial Consultation<br />Contact us at 262.443-1714 or<br /><br />