How do we spread solutions to the climate crisis? Here's a crash course on how to hack the culture and spread winning ideas -- including solutions!

1. Let’s do a Culture Hack
on Global Warming*
(Winning Ideas, Memes, and Cultural Change)
*A conversation with Joe Brewer

2. A meme is:
Any idea, story, or
behavior that spreads
from one mind to another.
(The “Social DNA” of culture)

3. The Majority
of People
Tiny Portion
Acting on Global
Warming
Statement of the Problem:
Most people don’t speak
or act on the threat of
global warming.
What is the big “turn off”
that keeps the majority
from spreading solutions?

4. ~1,000
Climate Memes
We gathered lots of memes
from social media and interviews,
ran them through our ‘rube goldberg’
research apparatus...*
Keep going to see what we found!
*http://www.climatememe.org

5. Global Warming
is going to
KILL you!!!!

6. The future is
going to be sh*t...

7. Shut up and
go away!

8. The Psychological Drivers of
Meme Spreading*
*http://www.climatememe.org
(Note the lack of focus on
empowerment or solutions.)
These were the unresolved
tensions that prompted
people to speak out.

9. This causes emotional trauma!
(The opposite of what we need)

10. Imagine if this was
your product...
Would it sell as easily
as sugar water?
Not likely.

11. We found these “antidote” memes:
Spread them to heal society!

12. Answer? Study winning ideas!
(memes)
How do we do it?

13. What is a winning idea?
✦ A benchmark for defining social reality
✦ Goes “mainstream”
✦ Becomes a widely held belief
✦ Building block for other ideas
✦ “Lock in” of community resources
A winning idea is (1) a self-reproducing unit of
culture that (2) is able to persist in time and (3)
draw significant amounts of cultural resources
from the environment.

14. God as Punisher
An example... the “love meme”
Loving God
Extend to Women
and
“Tribal Other”
Extend to
Non-Human
Companions
Extend to Nature

15. The Majority
of People
Tiny Portion
Acting on Global
Warming
For global warming
look here!
Focus on what
spreads well in the
mainstream culture.
Learn from it.
Mimic success and
spread solutions...

16. This is a healing “mind virus” that spread well...
What can we learn from it?

17. Culture Hack a la mode
(a recipe for change)
1. Add some healing juju (better memes)
2. Stir in social connectivity
3. Warm until shared identity rises
Then share with friends!*
*Serves 7-9 billion

18. This is how we can hack the
discourse on global warming.
Wanna play? Let’s do it together!
Text
http://www.changestrategistforhumanity.com