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    The Power of Inclusion
joegerstandt.com
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  facebook.com/joegerstandt
   youtube.com/joegerstandt
       joegerstandt.com/blog
           slideshare.net/joeg
You may not like
 change, but you
         will like
irrelevance even
            less.
          -General Shinseki
what
 do
you
use?
the new internetā€¦


        now with
          more
        awesome
         sauce!
Web 1.0 = Commerce
 Web 2.0 = People
         - Ross Mayfield
        (CEO, SocialText)
people interacting:
ā€¢   blogs         ā€¢ social
                    bookmarks
ā€¢   micro blogs
ā€¢   chat          ā€¢ message
                    boards
ā€¢   RSS
                  ā€¢ media sharing
ā€¢   wikis           sites
ā€¢   social        ā€¢ virtual worlds
    networks
a lotā€¦
Every sixty secondsā€¦

ā€¢ 700,000 searches on Google
ā€¢ 6,600+ pictures are uploaded
  on Flickr
ā€¢ 600 videos (25 hrs of video
  content) are uploaded to
  YouTube
Every sixty secondsā€¦
ā€¢ 695,000 status updates, 79,364
  wall posts and 510,040 comments
  are published on Facebook
ā€¢ 320 new accounts and 98,000
  tweets are generated on Twitter
ā€¢ 13,000 iPhone applications are
  downloaded
Every sixty secondsā€¦

ā€¢ 100 accounts are created on
  LinkedIn
ā€¢ 370,000+ minutes of Skype
  voice calls
YouTube has over 100 million
 videos and adds another 65k
          each day
democracy
(power to the people)
25% of
 Americans in
the past month
   said they
   watched
    videoā€¦
25% of
 Americans in
the past month
    said they
    watched
   videoā€¦ on
  their phone
choice

(we decide when,
  where, how)
Wikipedia has over 17 million
    articlesā€¦78% of these
   articles are non-English
crowd
(expertise is over-rated and
        over-priced*)
February, 2004ā€¦
December 2004 ā€“ 1 million.
August 2008 ā€“ 100 million.
April 2009 ā€“ 200 million.
February 2010 ā€“ 400 million.
July 2010 ā€“ 500 million.
community




(we are social beings)
We are tired of being very
     loudly lied to.
trust
(we do not believe you)
this is 2.0ā€¦
democracy
  choice
  crowd
community
   trust
some opportunitiesā€¦
recruiting

We have found that current
employees are the most widely
used and are by far the most
trusted source of information
about organizations for
candidates.
             -Corporate Leadership Council
external blogs
ā€¢ http://jnjbtw.com
video
ā€¢ KPMG, Deloitte, and Whirlpool
twitter
ā€¢ Allstate Insurance, Kroger, Mayo
  Clinic, Sodexo
social networking sites
ā€¢ LinkedIn, Facebook, Ning
training & development
Successful organizations connect
people. Learning is social. We
learn from, by, and with other
people. Conversations,
storytelling, and observations are
great ways to learn, but they arenā€™t
things you do by yourself.
                -Jay Cross, Informal Learning
interactive learning
ā€¢ blogs, wiki, twitter, yammer,
  video
finding and sharing thought
leadership and new content
ā€¢ blogs
ā€¢ professional communities
ā€¢ youtube, slideshare, twitter
employee relations
ā€œIn organizations, if people are free
to make their own decisions, guided
by a clear organizational identity for
them to reference, the whole system
develops greater coherence and
strength. The organization is less
controlling, but more orderly.ā€
 -Margaret Wheatley, Leadership and the New Science
interactive town halls
internal blogs
groups
ā€¢ LinkedIn
ā€¢ Facebook
ā€¢ Ning
networking / professional
                 development
ā€¢ LinkedIn / LinkedIn groups
ā€¢ Online communities
ā€¢ Twitter / Twitter lists
ā€¢ YouTube
ā€¢ Slideshare
You may not like
 change, but you
         will like
irrelevance even
            less.
          -General Shinseki
thank you!
www.joegerstandt.com
  joe.gerstandt@gmail.com
 www.twitter.com/joegerstandt
www.linkedin.com/in/joegerstandt
www.facebook.com/joegerstandt


 402.740.7081

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