The document discusses a music video project and how it followed various film and music video theories. It analyzed how the video used jump cuts, edits, close ups, and location/costumes to capture the emotions of the song as proposed by Carol Vernallis. It also illustrated and amplified meanings from the lyrics as suggested by Andrew Goodwin's theory, though the artist was only a narrator not a character. In the end, the document reflects that the video followed genre conventions using close ups, jump cuts, and edits as recommended by research.

2. The main ideas we followed in our music
video were
1) An urban feel
2) Jump cuts to beats
3) Capture the Emotions of the song
4) Use relevant locations and costumes
5) Good used of close ups and camera
movement.
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3. 


I find that our music video follows Carol Vernallises theory
since we have used many jump cuts and obvious edits like
special effects.
We have also used our base tacks to give our music video
structure. Carol Vernallis said this was often done in music
videos
Carol Vernallis said that the rules of continuity editing are
often broken in music videos. We followed this convention by
using as many jump cuts as we could. Which means we
complied with her theory.

4. 


According to Andrew Goodwin’s theory we used Amplification
in our music video. This is the idea that the video introduces
new meanings which do not contradict the lyrics of the song.
Having said that we also used illustration to a certain extent
because there are a few shots in our music video which
illustrate the words of the song.
Andrew Goodwin proposed that in music videos the artists
acts as the narrator as well as a character. We did not follow
this in our music video. Our artist was just a narrator.

5. 

We followed the conventions to our genre because
we did not have any reasons to break them to be
honest.
From research it was found that we should use
many close ups, jump cuts and obvious edits. This
is exactly what we did