Although the NextGens (Y & Z) is 24H connected, the need for real facetime is bigger than ever. The NextGen is looking for soulmates and allies in life, in brands and companies. Joeri Van den Bergh (co-founder & NextGen specialist at InSites Consulting & author of ‘How Cool Brands Stay Hot’) studies the current behavior of the youngest generations to understand how marketing will change tomorrow.

2. 2

3. Nov.11

4. 1111

5. NORWEGIAN CRUISE LINE

6. MY MICRO NY

7. CANVAS TOOLBOX

10. POP UP

12. single
<>
alone
< >
lonely

14. 3 of 10
most of the time

16. “Momo”

18. EVENTUEEL EIGEN TITELTJE

21. EVENTUEEL EIGEN TITELTJE

22. EVENTUEEL EIGEN TITELTJE

27. VANS

29. SHARED_STUDIOS

31. GEO-TAGGING

32. EVENTUEEL EIGEN TITELTJE

33. BELO

35. EVENTUEEL EIGEN TITELTJE

41. enoughism

45. TASKRABBIT

46. WHAT ARE YOU STUCK ON?

50. RISE NUTRITION COACH

55. UNIVERSITY OF SUSSEX

56. DIGITAL TOUCHES

57. Your phone knows you better than your PA…

62. FINTAN GILLSPIE _ GOOGLE

63. MALMÖ TRAIN STATION

64. ?

71. TWERKING

72. H&M + ALEXANDER WANG

73. BROGA

75. AMERICAN EAGLE – DON’T ASK ME WHY

77. DISNEY PRINCESSES

78. DISNEY & DAUGHTER NAMES

79. DISNEY & DAUGHTER NAMES

81. DISNEY & DAUGHTER NAMES

82. #tbt & #fbf

85. Volgen
Julieanne Smolinski
Geverifieerd account
@BoobsRadley
So my (beloved!) ex-boyfriend's
apartment caught fire this year, which
was very sad, but Facebook made it
worth it.

86. DÉJÀ VU APP: AUGMENTED NOSTALGIA

87. LEGO DIMENSIONS

89. NESTLE & ALZHEIMER SOCIETY

90. CEREAL KILLER CAFÉ

96. MARK STURKENBOOM

100. Peerents

103. TACO BELL

104. MATCHPAD NYC & LA

105. MATCHPAD OFFLINE MEETING

106. Panks & Punks

109. Mutternity leave

127. To what extent do you agree with the following statements? (top 2)
Baby Boomer Gen X Gen Y Gen
Z
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Same sex couples can raise kids like traditional couples
Gay couples should be able to walk hand in hand on the street
Open Minded NXTGen

130. EVENTUEEL EIGEN TITELTJE

132. CINDERELLA/SNOWWHITE

133. TIANA ELSA&ANNA RAPUNZEL

134. EVENTUEEL EIGEN TITELTJE

137. STEM

139. KARREN BRADY #shinestrong

141. co-founder and managing partner InSites Consulting
NXTGen Expert (Gen Y & Gen Z) @ InSites Consulting
Marketing author of the AMA awarded book “How Cool Brands Stay Hot. Branding to Generation Y and Z
(third edition to be released by Kogan Page February 2016)
Exclusive in-company workshop with Joeri Van den Bergh
Learn more about the 4 key DNA characteristics of NXTGEN, 7 consumer trends
and 4 ways to make your brand future proof?
3 different formats
1. 1 hour presentation + 30 min q&a: 3000 €*
2. 1 hour tailored presentation + 30 min q&a: 5000 €*
3. Half day workshop with 1 hour tailored presentation + brainstorm
session in small groups: 5000 €*
* t&a not included

142. Thank you!