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Mobile Internet March 2010

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J
Johan Looijenga

Overview of mobile internet: mobile internet evolution, value chain, smartphone growth, mobile user targeting, mobile advertising, media industry and mobile

TechnologyBusiness
1 of 20
Mobile Internet What’s app Johan Looijenga www.linkedin.com/in/johanlooijenga 11-3-2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Internet 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Internet 1.5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Internet 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Internet value chain Mobile Internet 1.0 Mobile Internet 1.5 Mobile Internet 2.0 Europe Phones: Nokia Japan Operator: DoCoMo United States Apps: Apple Innovation game: New services, App stores, applications and content Challenge: attract large scale developer community Dominated by Internet giants and startups Platform game: Infrastructure and reach/economies of scale Host as many apps/services as possible Challenge: rapid growth of spectrum/bandwidth usage Dominated by Mobile operators, Handset vendors, Internet Giants
Mobile bandwidth challenge
More than just a phone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Smartphone sales ,[object Object],[object Object],[object Object]
Mobile App marketing/distribution
Mobile fit with social networking
Mobile Internet user targeting ,[object Object],[object Object],[object Object]
Business models mobile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newspapers and magazines ,[object Object],[object Object],[object Object],[object Object]
Radio ,[object Object],[object Object],[object Object],[object Object],Weekly music consumption time - Radio Next 2008 US
Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile in your marketing mix ,[object Object],[object Object],[object Object],[object Object],Standard website Mobile website App
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Internet What’s app

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Mobile Internet March 2010

  • 1. Mobile Internet What’s app Johan Looijenga www.linkedin.com/in/johanlooijenga 11-3-2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Mobile Internet value chain Mobile Internet 1.0 Mobile Internet 1.5 Mobile Internet 2.0 Europe Phones: Nokia Japan Operator: DoCoMo United States Apps: Apple Innovation game: New services, App stores, applications and content Challenge: attract large scale developer community Dominated by Internet giants and startups Platform game: Infrastructure and reach/economies of scale Host as many apps/services as possible Challenge: rapid growth of spectrum/bandwidth usage Dominated by Mobile operators, Handset vendors, Internet Giants
  • 8.
  • 9.
  • 11. Mobile fit with social networking
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.