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Beyond co-design,[object Object],How open collaboration formats can enhance your design process,[object Object]
Franco Papeschi - @bobbywatson,[object Object],Johanna Kollmann - @johannakoll,[object Object],User Experience @ Vodafone Group Services,[object Object]
Co-design…,[object Object],…is about developing a service or a product by a process that  involves all perspectives that are related to the design.,[object Object],…has its origin in systems-thinking. ,[object Object],…involves different groups of people actively in the design process, and all perspectives are equally important. ,[object Object]
Collaboration…,[object Object],… is defined as ‘working jointly with others or together, especially in an intellectual endeavour.’ (Merriam Webster Online dictionary),[object Object],Collaborating openly with others means that ideas are shared rather than protected. ,[object Object],Open collaboration activities, such as barcamps or Hack-a-thons, encourage participants to share information, their work, and reflect and learn together. ,[object Object]
open ,[object Object],collaboration,[object Object],co-design,[object Object],Awesome!,[object Object]
Awesome! ,[object Object],More and better ideas,[object Object],Tangible outcomes,[object Object],Perception of Vodafone,[object Object],Relationships,[object Object],Change internal perception of UX,[object Object],We’re hiring more UX agencies for strategy work!,[object Object]
The MicroFutures project,[object Object]
MicroFutures: Goals,[object Object],What,[object Object],Internal ideas around marketplaces and transactions,[object Object],Quickly turn these ideas into tangible product concepts,[object Object],Why,[object Object],Do more than one designer can do,[object Object],Expose ideas to fresh perspectives,[object Object],Collaborate more with users and internal stakeholders,[object Object],Learn for future co-design projects,[object Object]
MicroFutures: People,[object Object],Stakeholders,[object Object],Designers,[object Object],Lead users,[object Object]
MicroFutures: Process,[object Object],explore,[object Object],Co-design,[object Object],Bridge the gap between Explore and Design,[object Object],design,[object Object],experience,[object Object],build,[object Object]
MicroFutures: Process,[object Object],Internal research and design workshops,[object Object],Co-design project,[object Object],Internal sharing of design concepts,[object Object],Mobile app spin-off project with R&D,[object Object]
MicroFutures: Process,[object Object],Ideation,[object Object],Workshops,[object Object],Sprint 01,[object Object],Sprint 02,[object Object],Sprint 03,[object Object],Sprint 04,[object Object],Online,[object Object],Collaboration,[object Object]
MicroFutures: Process,[object Object]
MicroFutures: Process,[object Object],Detail,[object Object],concepts,[object Object],Personas,[object Object],Ideation,[object Object],Sprint 03,[object Object],Workshops,[object Object],Sprint 01,[object Object],Sprint 02,[object Object],Sprint 04,[object Object],Online,[object Object],Collaboration,[object Object]
Beyond Co-design. How open collaboration formats can enhance your design process
Beyond Co-design. How open collaboration formats can enhance your design process
MicroFutures: Process,[object Object],Detail,[object Object],concepts,[object Object],Presentation of final concepts,[object Object],Ideation,[object Object],Personas,[object Object],Workshops,[object Object],Sprint 01,[object Object],Sprint 02,[object Object],Sprint 03,[object Object],Sprint 04,[object Object],Online,[object Object],Collaboration,[object Object]
MicroFutures: Outcome,[object Object]
MicroFutures: Information,[object Object],Objectives,[object Object],Personas,[object Object],Brand,[object Object],Business objectives,[object Object],Background,[object Object],Initial ideas,[object Object],Research,[object Object],Outcome of internal workshops,[object Object],Constraints,[object Object],Design brief,[object Object],Technical constraints,[object Object],(Mobile) platforms,[object Object],Information facilitates focus and prioritisation.,[object Object]
MicroFutures: Spaces,[object Object]
Beyond Co-design. How open collaboration formats can enhance your design process
MicroFutures: Tools,[object Object],Design,[object Object],Visual communicator,[object Object],Stimulus material,[object Object],Collages,[object Object],Scenarios,[object Object],Storyboards,[object Object],Communication,[object Object],Blog,[object Object],Skype,[object Object],Cameras,[object Object],‘Adopt a remote member’,[object Object],Collaboration,[object Object],Prioritisation techniques, eg dot democracy,[object Object],Tools facilitate designing and collaborating.,[object Object]
MicroFutures: Learnings,[object Object],Share ‘secret’ information like personas or business objectives. ,[object Object],Facilitate self-organisation, rather than try to control the teams.,[object Object],Co-design requires a shift in mindset to succeed.,[object Object]
Mindset,[object Object],Share ideas and information,[object Object],Self-organisation,[object Object],Collaborative decision-making,[object Object],Info,[object Object],People,[object Object],Designers,[object Object],Experts,[object Object],Lead users,[object Object],Background,[object Object],Objectives,[object Object],Constraints,[object Object],Tools,[object Object],Spaces,[object Object],Design tools,[object Object],Collaboration techniques,[object Object],Communication tools,[object Object],Design studio,[object Object],Public online platform,[object Object],Process,[object Object],Sprints,[object Object],Timeboxing,[object Object],Clear tasks,[object Object],Competition,[object Object],Retrospectives,[object Object]
The ecomo09 project,[object Object]
Ecomo09: Goals,[object Object],What,[object Object],Create tools and services that help people understand their impact on the environment, and act upon it.,[object Object],Why,[object Object],Collect expertise on the topic. ,[object Object],Generate ideas that had a tangible result, and could be evaluated quickly.,[object Object]
Ecomo09: People,[object Object],Designers,[object Object],Lead users,[object Object],Sustainability experts,[object Object],Developers,[object Object],R&D,[object Object],Design knowledge,[object Object],Challenges of daily life,[object Object],Topic knowledge and passion,[object Object],Technical knowledge and passion,[object Object],Technical knowledge ,[object Object]
  Ecomo09: Process,[object Object],explore,[object Object],Co-design,[object Object],Close the loop between Explore and Design,[object Object],design,[object Object],experience,[object Object],Hack-a-thon,[object Object],Move from Design to Build,[object Object],build,[object Object]
Ecomo09: Process,[object Object],Internal research and design workshops,[object Object],Co-design project,[object Object],Public sharing of design concepts,[object Object],Similar to ,[object Object],MicroFutures,[object Object],Hack-a-thon: apps and prototypes,[object Object],Further development of concepts and apps,[object Object]
Ecomo09: Process,[object Object],Co-design,[object Object],Hack-a-thon,[object Object]
Ecomo09: Spaces,[object Object],Physical ,[object Object],Virtual,[object Object]
Ecomo09: Information,[object Object],Background,[object Object],Initial ideas,[object Object],Research,[object Object],Outcome of internal workshops,[object Object],Interviews with experts,[object Object],Objectives,[object Object],Brand,[object Object],Vision of the future,[object Object],Constraints,[object Object],Design brief,[object Object],Technical constraints,[object Object],Opportunities,[object Object],Technical assets (APIs,…),[object Object],Information facilitates focus and prioritisation.,[object Object]
Ecomo09: Tools,[object Object],Communication,[object Object],Public Blog,[object Object],Twitter ,[object Object],Flickr,[object Object],Design,[object Object],Visual communicator,[object Object],Stimulus material,[object Object],Scenarios,[object Object],Reuse,[object Object],Code repository,[object Object],Collaboration,[object Object],Prioritisation techniques, e.g. dot democracy,[object Object],Ownership,[object Object],Legal framework (Creative Commons, Open Source),[object Object],Tools facilitate participation and creativity.,[object Object]
3 concepts,[object Object],Ecomo09: Outcome       ,[object Object]
3 concepts,[object Object],Ecomo09: Outcome,[object Object]
8 prototypes,[object Object],Ecomo09: Outcome,[object Object]
1 new set of API,[object Object],Ecomo09: Outcome,[object Object]
Ecomo09: Learnings,[object Object],Adopt practices and tools of people you want to engage with,[object Object],Platforms ,[object Object],Events,[object Object],Photos by Tory Dunn,[object Object]
Ecomo09: Learnings,[object Object],Users,[object Object],Developers,[object Object],More interaction,[object Object],needed,[object Object]
Ecomo09: Learnings,[object Object],It saved money – but we didn’t tell the business! ,[object Object]
Mindset,[object Object],Self-organisation,[object Object],Passion for the topic,[object Object],Share ideas and information ,[object Object],Info,[object Object],People,[object Object],Designers,[object Object],Experts,[object Object],Lead users,[object Object],Developers,[object Object],Background,[object Object],Objectives,[object Object],Constraints,[object Object],Opportunities,[object Object],Tools,[object Object],Spaces,[object Object],Design tools,[object Object],Collaboration techniques,[object Object],Communication tools,[object Object],Repositories for reuse,[object Object],Legal framework,[object Object],Design studio,[object Object],Hack-a-thon warehouse,[object Object],Public online platform,[object Object],Process,[object Object],Co-design + hack-a-thon,[object Object],People involved at different stages,[object Object],Competition,[object Object]
  Reflecting on the projects,[object Object]
Elements of open collaboration,[object Object],Contribute,[object Object],Connect,[object Object],Core,[object Object],Collaborate,[object Object],Create,[object Object],Charles Leadbeater, We-Think (2008) ,[object Object]
 Reflecting on the process,[object Object],explore,[object Object],Co-design,[object Object],Close the loop between Explore and Design,[object Object],Build on the projects,[object Object],Neither project managed to inform product decisions in Vodafone,[object Object],design,[object Object],experience,[object Object],Hack-a-thon,[object Object],Move from Design to Build,[object Object],build,[object Object]
  How to go beyond co-design,[object Object]
Mindset,[object Object],Info,[object Object],People,[object Object],Tools,[object Object],Spaces,[object Object],Process,[object Object]
Info,[object Object],Information gives focus ,[object Object],If you want your participants to be like a design team, give them all the information a design team would need!,[object Object]
Pick tools and spaces that,[object Object],facilitate creativity ,[object Object],Spaces,[object Object],Tools,[object Object],Provide visual design / sketch support,[object Object],Provide access to sources of data (API) if you want people to create something tangible,[object Object]
Pick tools and spaces that,[object Object],facilitate collaboration,[object Object],Spaces,[object Object],Tools,[object Object],Hack-a-thons,[object Object],Design studios,[object Object],Retrospectives, dot democracy and other collaboration tools,[object Object]
People,[object Object],Engage the right people,[object Object],Who?,[object Object],Why?,[object Object],When?,[object Object],Give strong incentives - ideally intrinsic motivation,[object Object]
Adapt the process,[object Object],Process,[object Object],Keep it flexible,[object Object],Reflect,[object Object],Experiment,[object Object]
Mindset,[object Object],Practice the mindset,[object Object],Collaborate,[object Object],Be less protective about your ideas,[object Object],Step back and facilitate,[object Object]
Mindset,[object Object],Self-organisation,[object Object],Collaborative decision-making,[object Object],Passion for the topic,[object Object],Share ideas and information ,[object Object],Info,[object Object],People,[object Object],Designers,[object Object],Experts,[object Object],Lead users,[object Object],Stakeholders ,[object Object],Developers,[object Object],Background,[object Object],Objectives,[object Object],Constraints,[object Object],Opportunities,[object Object],Tools,[object Object],Spaces,[object Object],Design tools,[object Object],Collaboration techniques,[object Object],Communication tools,[object Object],Repositories for reuse,[object Object],Legal framework,[object Object],Design studio,[object Object],Hack-a-thon warehouse,[object Object],Public online platform,[object Object],Private online platform,[object Object],Process,[object Object],Co-design + hack-a-thon,[object Object],People involved at different stages,[object Object],Competition,[object Object],Sprints,[object Object],Timeboxing,[object Object],Clear tasks,[object Object],Retrospectives,[object Object]
   Challenges,[object Object],‘Risk’ of openness,[object Object],Ownership of ideas,[object Object],Continuous engagement and motivation,[object Object],Tangible outcomes and new ideas,[object Object],Only relevant if you’re in-house?,[object Object]
open ,[object Object],collaboration,[object Object],co-design,[object Object],Awesome!,[object Object]
Awesome! ,[object Object],More and better ideas,[object Object],Tangible outcomes,[object Object],Perception of Vodafone,[object Object],Relationships,[object Object],Change internal perception of UX,[object Object],We’re hiring more UX agencies for strategy work!,[object Object]
It was so much fun!,[object Object],Photo ofJohanna by Kevin McDonagh http://www.flickr.com/photos/appletv/3942194437/,[object Object]
Thank you. Questions?,[object Object],@bobbywatson,[object Object],franco.papeschi@gmail.com,[object Object],@johannakoll,[object Object],kollmann.johanna@gmail.com,[object Object]
Resources,[object Object],Hicks, Mark: Collaborate to Innovate? Getting Fresh Small Company Thinking into Big Company Innovation. Interactions, XVII.3 - May / June, 2010. http://interactions.acm.org/content/?p=1363Leadbetter, Charles: We-Think. Mass innovation, not mass production. Profile books, 2008. http://www.charlesleadbeater.net/orange-buttons/we-think.aspx,[object Object],More about ecomo: http://tinyurl.com/betavine-sustainability,[object Object],Thank you,[object Object],MicroFutures team: Mark Hicks, Dug Falby,[object Object],Ecomo 09 team: Tory Dunn,[object Object],Heather Moore, Dan Appelquist, Steve Wolak, Tracey Lee-Joe, Richard Child, Bryce Ashdown, Phill Julian, Josh Ulm, FJ van Wingerde, Russell Sese,[object Object],Sense Networks, Seren, BASH Studio, Sprung Studios ,[object Object],All our collaborators and hackers! ,[object Object],London IA community, Matthew Solle and the Vodafone UE team for valuable feedback on our dry-runs.,[object Object]
Beyond co-design,[object Object],How open collaboration formats can enhance your design process,[object Object]

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Beyond Co-design. How open collaboration formats can enhance your design process

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Editor's Notes

  1. Good afternoon everyone and welcome to ‘beyond codesign’. In the next 40 minutes or so we’ll talk about how open collaboration formats can be improve the way you involve different types of people in a design process, and hopefully this will inspire you next time that you start a new project
  2. I’m Franco, and together with Johanna I work in the user experience team of one of the largest telecom operators in the world, Vodafone. One of the points of excellence of our team – I think – is the expertise in co-design: we have run many projects with this approach, and we have people who have done codesign even before it was invented ^_^ It’s not only the experience during working hours the one that Johanna and myself have: we are both regular attendees and sometimes organisers of what we have called ‘open collaboration’ events: barcamps, meet-up, hackathons.Today we are going to reflect on how to mix codesign and this type of collaborations, using 2 projects we run in Vodafone in 2009. Johanna, can we clarify what do we mean by codesign and collaboration?
  3. What: sustainability and Vodafone and peopleThe process: invite experts, interested, activists together with designersAlso, bring the ideas generated in codesign to a further stage, by co-prototyping these with developers and tinkerers Objectives: collect expertise on the topic. Generate ideas that had a tangible result, and could be evaluated in a quicker way. Be able to extrapolate enablers an services.
  4. How did we sell it?Make all the Corporate Social Responsibility efforts visible to ‘consumers’.Generate brand differentiation.
  5. The goals of the project influenced the type of people we asked to participate---And – of course – everyone contributes with ideasThe grey ones mean: like Microfutures. Unlike microfutures, marketing stakeholders were less involved
  6. The grey ones mean: like MicrofuturesBenchmark of existing solutions + Internal workshop: first ideas and conceptsCo-design workshops: conceptsFurther development of concepts (internal) Publication of conceptsHack-a-thon: apps and prototypesFurther development of concepts and apps
  7. You do not have to assign ownership of any intellectual property rights arising from Your developments to Vodafone, but in the interests of sustainable development, You must make available any code which is part of your competition entry under a recognised open source licence of your choice, along with the complete corresponding machine-readable source code, on the Betavine platform, or such other platform as provided by us, and You must neither use any third party code which is incompatible with distribution under your chosen licence, nor knowingly infringe any third party intellectual property rights.
  8. Participants in the codesign workshops appreciated a lot the availability of a panorama of existing solutionsParticipants in the co-prototyping day appreciated the briefs and ‘stimulus material’ coming from the concepts created during the co-designWe realised – maybe too late – that it would have been beneficial to break this barrier, and mix the 2 groups of participants.Why? Users have needs and desires. Developers know what is possible, and this can make users discover needs they weren’t aware of
  9. Our stakeholders were mainly inside our team, and part of the corporate responsibility department. A proper engagement with product teams would have made the differenceThe output of the project is not just what you deliver: it’s the chances to follow-up and continue working on it
  10. An attention to the process helped us open-up the project to new sources of knowledge. Tools and spaces supported this not-so-typical collaboration style with people like experts, lead users, developers.But most important for us was to attract people that had a certain mindset: an interest for the topic and a will to share ideas and code.
  11. What do they have in common?Our goals were: Tangible outcome‘Make it real’ quickerNeeds drive technology drives needsTransform vague ideas into tangible prototypesParticipation of different people / codesignExperiments with processes, information given, tools, spaces used for designing
  12. What do they have in common?Transform vague ideas into tangible prototypesParticipation of different people / codesignExperiments with processes, information given, tools, spaces used for designingOur goals were: Tangible outcome‘Make it real’ quickerNeeds drive technology drives needs
  13. "All of these initiatives, whether they apply to brand, CRM, product development, R&D, customer service, or HR, exhibit some similar characteristics:- easy access;- open platforms that harness the creativity and expertise from people outside of the organization or untapped sources inside;- open-ended formats that can evolve as the problem statement changes;- ample room for participation and emergent self-organization;- easy mechanisms for tinkering and hacking (e.g. through open-source formats);- small formats that can be easily shared- strong incentives (ideally intrinsic motivation or social currency);- real-time visibility (through sharable content);- tie-ins to dormant or active social networks;- and distributed decision-making."
  14. Good afternoon everyone and welcome to ‘beyond codesign’. In the next 40 minutes or so we’ll talk about how open collaboration formats can be improve the way you involve different types of people in a design process, and hopefully this will inspire you next time that you start a new project