Lean Startup in Design Consulting: presented at Lean UX NYC

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In this talk presented at Lean UX NYC 2013, I reflected on how lean startup is applied in a consulting context. This is an iterated second version of this talk, focused on the Lean UX NYC audience. I gave a longer version of this talk, focused on UX designers, with Martina Schell at Interaction 13. You can watch that talk over here: http://vimeo.com/62646947

Business Technology

Lean
Startup
in
Design
Consulting:
Lessons
Learned.
Johanna
Kollmann ~ @johannakoll
shiny
new
version
for LEAN
UX
NYC
2013
Photo
by
NASA’s
Marshall
Space
Flight
Center:
h:p://www.ﬂickr.com/photos/nasamarshall/7045389347/in/set-‐72157625188331491

Photo
by
Jason
Rodman:
h:p://www.ﬂickr.com/photos/jrodmanjr/2775877760/
“A
startup
is
a
human
institution
designed
to

create
a
new
product
or
service
under

conditions
of
extreme
uncertainty.”
~
@ericries

Problem/Solution
Fit
Product/Market
Fit
Scale
Adapted
from
Ash
Maurya,
‘Running
Lean:
Iterate
from
Plan
A
to
a
Plan
That
Works’

Photo by RikVan Colen http://www.ﬂickr.com/photos/43293576@N00/6029488/

Photo
by
Anders
Zakrisson
h:p://www.ﬂickr.com/photos/anders-‐zakrisson/4982281184/

Photo by Thomas Hawk http://www.ﬂickr.com/photos/thomashawk/155918164/

Photo
by
Ryan
O’Hara
h:p://www.ﬂickr.com/photos/eaghra/4817433684/

Photo
by
Rudi
Riet:h:p://www.ﬂickr.com/photos/rudiriet/109718350/

Photo
by:
h:p://www.ﬂickr.com/photos/herr_e_aus_b/8290177683/

Thinking
about
things
as

business
changes
everything.

My
role
as
a
consultant
is
to
help
the
client
learn.

Certainty
is
a
closing
of
the
mind.

~
Milton
Glaser
IImage credit: miltonglaser.com

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Lean Startup in Design Consulting: presented at Lean UX NYC

1. Lean Startup in Design Consulting: Lessons Learned. Johanna Kollmann ~ @johannakoll shiny new version for LEAN UX NYC 2013 Photo by NASA’s Marshall Space Flight Center: h:p://www.ﬂickr.com/photos/nasamarshall/7045389347/in/set-‐72157625188331491

3. Photo by Jason Rodman: h:p://www.ﬂickr.com/photos/jrodmanjr/2775877760/ “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” ~ @ericries

4. Setup Make Finish

5. Setup

6. Problem/Solution Fit Product/Market Fit Scale Adapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’

7. Photo by RikVan Colen http://www.ﬂickr.com/photos/43293576@N00/6029488/

8. Founder?

9. Photo by Anders Zakrisson h:p://www.ﬂickr.com/photos/anders-‐zakrisson/4982281184/

10. Make

11. BUILD MEASURE LEARN

12. Photo by Thomas Hawk http://www.ﬂickr.com/photos/thomashawk/155918164/

13. Photo by @polaroidgrrl

14. Photo by Ryan O’Hara h:p://www.ﬂickr.com/photos/eaghra/4817433684/

15. Finish