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Making	
  sense	
  of	
  messy	
  problems
Johanna	
  Kollmann
@johannakoll
!
	
  	
   Interaction	
  16,	
  Helsinki
Systems	
  thinking	
  for	
  Interaction	
  Designers
Illustration	
  by	
  David	
  Wicks:	
  http://www.flickr.com/photos/sansumbrella/467998944/
 	
  	
  	
  The	
  next	
  4	
  hours	
  of	
  your	
  life:
Introduction	
  to	
  Systems	
  Thinking	
  
Tools	
  for	
  modeling	
  systems	
  
Systems	
  behaviour	
  over	
  time	
  
Changing	
  systems	
  
Systems	
  Thinking?
In	
  the	
  past	
  the	
  man	
  has	
  been	
  first;	
  	
  
in	
  the	
  future	
  the	
  system	
  must	
  be	
  first.	
  	
  
!
~	
  Frederick	
  Winslow	
  Taylor	
  (1911)
In	
  the	
  past	
  the	
  man	
  has	
  been	
  first;	
  in	
  the	
  
future	
  the	
  system	
  must	
  be	
  first.	
  
!
This	
  in	
  no	
  sense,	
  however,	
  implies	
  that	
  
great	
  men	
  are	
  not	
  needed.	
  	
  	
  
!
~Frederick	
  Winslow	
  Taylor	
  (1911)
“At	
  the	
  root	
  of	
  every	
  
seemingly	
  technical	
  problem	
  
is	
  a	
  human	
  problem.”	
  
~	
  Taiichi	
  Ohno
http://visitmix.com/work/descry/awebsitenameddesire
“Systems-­‐based	
  thinking	
  is	
  the	
  
process	
  of	
  understanding	
  how	
  things	
  
influence	
  one	
  another.	
  	
  	
  
!
Then	
  drawing	
  on	
  that	
  knowledge	
  to	
  
create	
  efficiencies	
  of	
  process,	
  
infrastructure	
  and	
  communication.”
~	
  Abby	
  Covert
“A	
  system	
  is
~	
  Donella	
  Meadows
a	
  set	
  of	
  elements	
  or	
  parts	
  
oGen	
  classified	
  as	
  its	
  funcHon	
  or	
  
purpose.”	
  
that	
  is	
  coherently	
  organized	
  and	
  
inter-­‐connected	
  in	
  a	
  paKern	
  or	
  
structure	
  
that	
  produces	
  a	
  characterisHc	
  set	
  of	
  
behaviors,	
  
Peter	
  Checkland
Human	
  activity	
  systems
Soft	
  Systems	
  Methodology
 	
  	
  	
  Leverage	
  points…
…places	
  within	
  a	
  complex	
  system	
  where	
  a	
  small	
  shift	
  in	
  one	
  
thing	
  can	
  produce	
  big	
  changes	
  in	
  everything.	
  
…are	
  often	
  counterintuitive.
Systems	
  Thinking	
  &	
  UX
1)	
  Modeling
2)	
  Behavior	
  over	
  time
3)	
  Change
1)	
  Modeling
Mental	
  Model
System	
  Model
Conceptual	
  Model
Personas	
  from	
  Design	
  Jam	
  London,	
  by	
  Jeff	
  Van	
  Campen	
  http://www.flickr.com/photos/otrops/tags/designjamlondon/
Flickr	
  User	
  Model	
  by	
  Bryce	
  Glass	
  http://www.flickr.com/photos/bryce/58299511/
!
“Only	
  by	
  building	
  a	
  model	
  of	
  customer	
  behaviour	
  and	
  
then	
  showing	
  our	
  ability	
  to	
  use	
  our	
  product	
  or	
  service	
  
to	
  change	
  it	
  over	
  time	
  can	
  we	
  establish	
  real	
  facts	
  
about	
  the	
  validity	
  of	
  our	
  vision.”	
  
~	
  Eric	
  Ries
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Rich	
  Picture
1.	
  Construction	
  of	
  the	
  Humber	
  Bridge	
  (adapted	
  from	
  Stewart	
  and	
  
Fortune,	
  1994)	
  ©	
  The	
  Open	
  University
2.	
  Distance	
  Learning	
  Situation	
  ©	
  Wood-­‐Harper	
  et	
  al,	
  Information	
  
Systems	
  Definition:	
  The	
  Multiview	
  Approach,	
  Blackwell	
  Scientific	
  
Publications	
  1985	
  
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Rich	
  Picture	
  elements
Stakeholders
Worldview
Connections
Conflicts
2.	
  Distance	
  Learning	
  Situation	
  ©	
  Wood-­‐Harper	
  et	
  al,	
  Information	
  
Systems	
  Definition:	
  The	
  Multiview	
  Approach,	
  Blackwell	
  Scientific	
  
Publications	
  1985	
  
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Rich	
  Picture	
  elements
Stakeholders
Worldview
Connections
Conflicts
2.	
  Distance	
  Learning	
  Situation	
  ©	
  Wood-­‐Harper	
  et	
  al,	
  Information	
  
Systems	
  Definition:	
  The	
  Multiview	
  Approach,	
  Blackwell	
  Scientific	
  
Publications	
  1985	
  
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Business	
  Model	
  Canvas
Job	
  seekers
Recruiters
Jobs
Candidates
Manage,	
  
promote	
  
platform
Platform
Manage	
  and	
  develop	
  platform
Marketing	
  costs
Job	
  ads
Hiring	
  fee
2)	
  Behavior	
  over	
  time
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Flows
inflow outflow
information
feedback,	
  control
stock
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Feedback	
  loops
George’s	
  ability	
  to	
  
solve	
  problems
Number	
  of	
  
problems	
  solved
Number	
  of	
  
remaining	
  
problems
Time	
  available	
  
per	
  problem
Project	
  in	
  
trouble
Management	
  
pressure	
  to	
  solve	
  
problems
R1 R3
R2
Need	
  to	
  involve	
  
Paul
B1
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Behavior	
  over	
  time	
  graphs
inventory
days
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Behavior	
  over	
  time	
  graphs
inventory
days
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Cohort	
  analysis
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Cohort	
  analysis
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Custom	
  tools	
  to	
  monitor	
  interactions
by	
  @lukew
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
Photo	
  by	
  Anders	
  Zakrisson	
  http://www.flickr.com/photos/anders-­‐zakrisson/4982281184/
DATA
MEANING
3)	
  Change
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
inventory
days
	
  	
  	
  	
  Flows	
  and	
  loops
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
10.	
  	
  Numbers	
  (subsidies,	
  taxes,	
  standards).	
  
9.	
  	
  Material	
  stocks	
  and	
  flows.	
  
8.	
  Delays	
  
7.	
  	
  Balancing	
  negative	
  feedback	
  loops.	
  
6.	
  	
  Reinforcing	
  positive	
  feedback	
  loops.	
  
5.	
  	
  Information	
  flows.	
  
4.	
  	
  The	
  rules	
  of	
  the	
  system	
  (incentives,	
  punishment,	
  constraints).	
  
3.	
  	
  The	
  power	
  of	
  self-­‐organization.	
  
2.	
  	
  The	
  goals	
  of	
  the	
  system.	
  
1.	
  	
  The	
  mindset	
  or	
  paradigm	
  out	
  of	
  which	
  the	
  goals,	
  rules,	
  
feedback	
  structure	
  arise.	
  
1)	
  Modeling 2)	
  Behavior	
  over	
  time 3)	
  Change
	
  	
  	
  	
  Leverage	
  points
 	
  	
  	
  Take-­‐aways
The	
  ‘worldviews’	
  that	
  people	
  and	
  elements	
  in	
  the	
  system	
  hold
The	
  processes	
  that	
  are	
  necessary	
  to	
  deliver	
  value	
  to	
  customers
!
How	
  to	
  gather	
  and	
  visualize	
  information	
  holistically
How	
  user-­‐centered	
  design	
  and	
  empathy	
  help	
  to	
  reduce	
  uncertainty
!
What	
  is	
  the	
  right	
  level	
  for	
  the	
  impact	
  you	
  are	
  aiming	
  for?
What	
  enables	
  the	
  change,	
  where	
  are	
  conflicts,	
  who	
  can	
  be	
  your	
  change	
  agent?
This	
  matters	
  because
Business	
  trends.
Humane	
  systems.
The	
  intuitive	
  mind	
  is	
  a	
  sacred	
  gift	
  and	
  the	
  rational	
  mind	
  is	
  a	
  
faithful	
  servant.	
  We	
  have	
  created	
  a	
  society	
  that	
  honors	
  the	
  
servant	
  and	
  has	
  forgotten	
  the	
  gift.	
  
!
We	
  will	
  not	
  solve	
  the	
  problems	
  of	
  the	
  world	
  from	
  the	
  same	
  
level	
  of	
  thinking	
  we	
  were	
  at	
  when	
  we	
  created	
  them.	
  More	
  
than	
  anything	
  else,	
  this	
  new	
  century	
  demands	
  new	
  thinking:	
  
!
We	
  must	
  change	
  our	
  materially	
  based	
  analyses	
  of	
  the	
  world	
  
around	
  us	
  to	
  include	
  broader,	
  more	
  multidimensional	
  
perspectives.
!
~Albert	
  Einstein
 	
  	
  	
  Resources
The	
  Lean	
  Startup	
  by	
  Eric	
  Ries	
  
!
Systems	
  Thinking,	
  Systems	
  Practice	
  and	
  Soft	
  Systems	
  Methodology	
  by	
  Peter	
  Checkland	
  
!
Thinking	
  in	
  Systems:	
  A	
  Primer	
  by	
  Donella	
  Meadows	
  
!
Business	
  Model	
  Generation	
  by	
  Alexander	
  Osterwalder	
  and	
  Yves	
  Pigneur	
  
!
Donella	
  Meadow’s	
  article	
  Places	
  to	
  Intervene	
  in	
  a	
  System	
  can	
  be	
  found	
  at	
  http://
www.developerdotstar.com/mag/articles/places_intervene_system.html	
  
!
Peter	
  Senge	
  is	
  a	
  key	
  systems	
  thinker,	
  I	
  haven’t	
  included	
  any	
  of	
  his	
  material	
  directly,	
  but	
  read	
  
about	
  this	
  perspectives	
  especially	
  on	
  organisational	
  change.	
  Check	
  him	
  out.	
  
!
For	
  the	
  design	
  geek	
  in	
  you,	
  read	
  up	
  on	
  Buckminster	
  Fuller’s	
  Design	
  Science.	
  
!
Peter	
  Morville’s	
  Intertwingled.	
  	
  

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Making sense of messy problems - Systems thinking for interaction designers

  • 1. Making  sense  of  messy  problems Johanna  Kollmann @johannakoll !     Interaction  16,  Helsinki Systems  thinking  for  Interaction  Designers Illustration  by  David  Wicks:  http://www.flickr.com/photos/sansumbrella/467998944/
  • 2.
  • 3.        The  next  4  hours  of  your  life: Introduction  to  Systems  Thinking   Tools  for  modeling  systems   Systems  behaviour  over  time   Changing  systems  
  • 5. In  the  past  the  man  has  been  first;     in  the  future  the  system  must  be  first.     ! ~  Frederick  Winslow  Taylor  (1911)
  • 6. In  the  past  the  man  has  been  first;  in  the   future  the  system  must  be  first.   ! This  in  no  sense,  however,  implies  that   great  men  are  not  needed.       ! ~Frederick  Winslow  Taylor  (1911)
  • 7. “At  the  root  of  every   seemingly  technical  problem   is  a  human  problem.”   ~  Taiichi  Ohno
  • 9. “Systems-­‐based  thinking  is  the   process  of  understanding  how  things   influence  one  another.       ! Then  drawing  on  that  knowledge  to   create  efficiencies  of  process,   infrastructure  and  communication.” ~  Abby  Covert
  • 10. “A  system  is ~  Donella  Meadows a  set  of  elements  or  parts   oGen  classified  as  its  funcHon  or   purpose.”   that  is  coherently  organized  and   inter-­‐connected  in  a  paKern  or   structure   that  produces  a  characterisHc  set  of   behaviors,  
  • 11. Peter  Checkland Human  activity  systems Soft  Systems  Methodology
  • 12.        Leverage  points… …places  within  a  complex  system  where  a  small  shift  in  one   thing  can  produce  big  changes  in  everything.   …are  often  counterintuitive.
  • 19. Personas  from  Design  Jam  London,  by  Jeff  Van  Campen  http://www.flickr.com/photos/otrops/tags/designjamlondon/
  • 20. Flickr  User  Model  by  Bryce  Glass  http://www.flickr.com/photos/bryce/58299511/
  • 21. ! “Only  by  building  a  model  of  customer  behaviour  and   then  showing  our  ability  to  use  our  product  or  service   to  change  it  over  time  can  we  establish  real  facts   about  the  validity  of  our  vision.”   ~  Eric  Ries
  • 22. 1)  Modeling 2)  Behavior  over  time 3)  Change        Rich  Picture 1.  Construction  of  the  Humber  Bridge  (adapted  from  Stewart  and   Fortune,  1994)  ©  The  Open  University 2.  Distance  Learning  Situation  ©  Wood-­‐Harper  et  al,  Information   Systems  Definition:  The  Multiview  Approach,  Blackwell  Scientific   Publications  1985  
  • 23. 1)  Modeling 2)  Behavior  over  time 3)  Change        Rich  Picture  elements Stakeholders Worldview Connections Conflicts 2.  Distance  Learning  Situation  ©  Wood-­‐Harper  et  al,  Information   Systems  Definition:  The  Multiview  Approach,  Blackwell  Scientific   Publications  1985  
  • 24. 1)  Modeling 2)  Behavior  over  time 3)  Change
  • 25. 1)  Modeling 2)  Behavior  over  time 3)  Change
  • 26. 1)  Modeling 2)  Behavior  over  time 3)  Change        Rich  Picture  elements Stakeholders Worldview Connections Conflicts 2.  Distance  Learning  Situation  ©  Wood-­‐Harper  et  al,  Information   Systems  Definition:  The  Multiview  Approach,  Blackwell  Scientific   Publications  1985  
  • 27.
  • 28. 1)  Modeling 2)  Behavior  over  time 3)  Change        Business  Model  Canvas Job  seekers Recruiters Jobs Candidates Manage,   promote   platform Platform Manage  and  develop  platform Marketing  costs Job  ads Hiring  fee
  • 30. 1)  Modeling 2)  Behavior  over  time 3)  Change        Flows inflow outflow information feedback,  control stock
  • 31. 1)  Modeling 2)  Behavior  over  time 3)  Change        Feedback  loops George’s  ability  to   solve  problems Number  of   problems  solved Number  of   remaining   problems Time  available   per  problem Project  in   trouble Management   pressure  to  solve   problems R1 R3 R2 Need  to  involve   Paul B1
  • 32. 1)  Modeling 2)  Behavior  over  time 3)  Change        Behavior  over  time  graphs inventory days
  • 33. 1)  Modeling 2)  Behavior  over  time 3)  Change        Behavior  over  time  graphs inventory days
  • 34. 1)  Modeling 2)  Behavior  over  time 3)  Change        Cohort  analysis
  • 35. 1)  Modeling 2)  Behavior  over  time 3)  Change        Cohort  analysis
  • 36.
  • 37. 1)  Modeling 2)  Behavior  over  time 3)  Change        Custom  tools  to  monitor  interactions by  @lukew
  • 38. 1)  Modeling 2)  Behavior  over  time 3)  Change
  • 39. 1)  Modeling 2)  Behavior  over  time 3)  Change Photo  by  Anders  Zakrisson  http://www.flickr.com/photos/anders-­‐zakrisson/4982281184/
  • 41.
  • 43. 1)  Modeling 2)  Behavior  over  time 3)  Change inventory days        Flows  and  loops
  • 44. 1)  Modeling 2)  Behavior  over  time 3)  Change
  • 45. 10.    Numbers  (subsidies,  taxes,  standards).   9.    Material  stocks  and  flows.   8.  Delays   7.    Balancing  negative  feedback  loops.   6.    Reinforcing  positive  feedback  loops.   5.    Information  flows.   4.    The  rules  of  the  system  (incentives,  punishment,  constraints).   3.    The  power  of  self-­‐organization.   2.    The  goals  of  the  system.   1.    The  mindset  or  paradigm  out  of  which  the  goals,  rules,   feedback  structure  arise.   1)  Modeling 2)  Behavior  over  time 3)  Change        Leverage  points
  • 46.        Take-­‐aways The  ‘worldviews’  that  people  and  elements  in  the  system  hold The  processes  that  are  necessary  to  deliver  value  to  customers ! How  to  gather  and  visualize  information  holistically How  user-­‐centered  design  and  empathy  help  to  reduce  uncertainty ! What  is  the  right  level  for  the  impact  you  are  aiming  for? What  enables  the  change,  where  are  conflicts,  who  can  be  your  change  agent?
  • 50. The  intuitive  mind  is  a  sacred  gift  and  the  rational  mind  is  a   faithful  servant.  We  have  created  a  society  that  honors  the   servant  and  has  forgotten  the  gift.   ! We  will  not  solve  the  problems  of  the  world  from  the  same   level  of  thinking  we  were  at  when  we  created  them.  More   than  anything  else,  this  new  century  demands  new  thinking:   ! We  must  change  our  materially  based  analyses  of  the  world   around  us  to  include  broader,  more  multidimensional   perspectives. ! ~Albert  Einstein
  • 51.        Resources The  Lean  Startup  by  Eric  Ries   ! Systems  Thinking,  Systems  Practice  and  Soft  Systems  Methodology  by  Peter  Checkland   ! Thinking  in  Systems:  A  Primer  by  Donella  Meadows   ! Business  Model  Generation  by  Alexander  Osterwalder  and  Yves  Pigneur   ! Donella  Meadow’s  article  Places  to  Intervene  in  a  System  can  be  found  at  http:// www.developerdotstar.com/mag/articles/places_intervene_system.html   ! Peter  Senge  is  a  key  systems  thinker,  I  haven’t  included  any  of  his  material  directly,  but  read   about  this  perspectives  especially  on  organisational  change.  Check  him  out.   ! For  the  design  geek  in  you,  read  up  on  Buckminster  Fuller’s  Design  Science.   ! Peter  Morville’s  Intertwingled.