Applying a Balanced Team Mindset in Agencies
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Presentation from the Balanced Team conference 2011. My definition of a balanced team: a multi-skilled, collaborative team that is self-empowered, free to choose the best way to achieve what they’ve set out to do, with a culture of learning and skill-sharing. (How) can this work in an agency context? I address this question based on my current and previous work experience, as well as patterns I've observed.
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Applying a Balanced Team Mindset in Agencies
- 1. The client & us!? Applying a balanced team mindset in agencies Johanna Kollmann- @johannakoll Balanced Team Conference, 24 September 2011 Photo by NASA Marshall Space Flight Center http://www.flickr.com/photos/28634332@N05/4941688795/
- 2. My definition of a ‘balanced team’ Photo by Frank Kovalchek http://www.flickr.com/photos/72213316@N00/5531444032//
- 3. A multi-skilled, collaborative team that is self-empowered, free to choose the best way to achieve what they’ve set out to do, with a culture of learning and skill-sharing. Photo by Frank Kovalchek http://www.flickr.com/photos/72213316@N00/5531444032//
- 4. I work in an agency!
- 6. Long-term relationship (years!)
- 7. Experience planning, design, development, business analysis
- 9. Building a long-term relationship
- 10. In-house staff, us, plenty of 3rd parties
- 12. Collaborative planning instead of account managers who ‘sell resources’
- 14. In the end, it’s about money
- 16. rituals
- 18. Team B had people drop in and out
- 20. Agile adoption in agencies: my observations Collaboration rituals Client involvement ‘the right fidelity’ Prototyping Teams, not departments Mini-waterfalls Angst management tools Deliverables, deliverables Oh research, where art thou? Roles, not responsibilities
- 22. Resourcing, roles and egos
- 25. It’s very early days – agile still scares large clients
- 26. Process vs mindset
- 27. Any stories to share?
Editor's Notes
- ideally working in a multi-skilled, collaborative team, that is self-empowered and free to choose the best way to achieve what they have set out to do. Learning and skill-sharing.
- ideally working in a multi-skilled, collaborative team, that is self-empowered and free to choose the best way to achieve what they have set out to do. Learning and skill-sharing.
- My current context: full-service design-and-build agency with an emphasis on an agile, collaborative way of working.Experience design team rather than UX / visual design / research etc.
- When investigating balanced team mindset, I compared these two teams. I work in Team B. A is almost like an in-house team. B is the classic consulting model.
- I thought Team A wouldn’t have these problems, but they did! Balance between a team that performs well together, and disruption – it’s a benefit to have people with fresh eyes come in!
- Agile practices adopted for effective deliveryPROCESSvs MINDSET