Or: How to build roller coasters. Talk from Creative Mornings Berlin, November 2016. Find the video and insights on my blog: http://johannesippen.com/2016/creative-mornings-video/

1. Johannes Ippen
Web Fatale
Seductive Design or: How to build roller coasters.

2. 1.000.000.000

3. How to stand out?

4. Hello.

5. Aside Magazine

6. Graphical Cooking

7. Seductive Design

8. Read me!

9. But wait, isn’t this
User Experience Design?

10. Really?

11. That’s Ketchup

12. WTF
shittyuiuxanalogies.tumblr.com

13. But wait, isn’t this
User Experience Design?

18. That’s an Experience

19. Anticipation Reflection
ExperienceExcitement
Time

20. Actually,
Let’s do a little experiment.

21. Anticipation Reflection
Experience
Excitement
Time

22. Experience = Seduction?

23. Fun

24. Interaction & Feedback

27. Curiosity

29. Personality

31. Don’t leave them,
guide them.

32. 7 Phases

33. Clear the stage.
1

36. Get them inspired.
2

40. Time for decisions.
3

43. Utilize emotions.
4

46. Let them touch you.
5

47. holzconnection.de

49. Make yourself hackable.
6

52. 7
Reward

56. Hygiene
Inspiration
Rationality
Emotion
Involvement
Hacking
Reward

57. Have a goal.

58. No matter for which
purpose you design.

59. Make
them
read.

61. Images

62. Structure

63. Simplification

64. Visualisation

65. Tonality

66. As designers, we have a
great responsibility.
— Dieter Rams

67. There’s no perfect
Experience yet.

68. You can build it.

69. Thank you!
You rock!
Follow me: @johannesippen