BSBMKG501B Identify and Evaluate Marketing Opportunities.

3. Video has become one of the top methods being
used by internet marketers to promote products
on the internet; this represents a marketing
opportunity for iVid in providing excellent and
affordable products and services.

4. Making the most of online advertising requires an advertising strategy for
engaging the consumer and inciting user participation.
Our goal is to be the best. We’ll do this by:
• Leverage cutting edge technology as a competitive advantage.
• Exceed customer expectations by offering high quality products at
reasonable prices with quick turnaround times.
• Employ careful financial and accounting analysis to ensure efficiency
and proper controls

5. The company offers customers a variety of options for
creating their own advertising using our facilities. The
customer may choose from an extensive library of
existing script templates, or have our company
custom tailor marketing strategies for each individual
client and demographic.

6. Our market strategy will be to advertise and capitalize on the services
that our competitors do not offer.
Using our vast library of scripts iVid professional video production on
websites takes the worry away from the client by filming commercials
for their website either in our own studio or on site at the client's
premises.

7. It is e x p e c t e d t h a t iV id w ill e x p a n d
r a p id ly o v e r t h e n e x t t h r e e y e a r s ,
d u e to :
•Innovative creative solutions.
•Affordable rate structure.
• Well versed in Multimedia Production.
•Ability to exploit and generate future business on the internet.
•Excellent product and scope to advance due to technological
advancements.
•Quick turnaround.

10. KEY RISKS RESPONSE TO THE RISK
1
•Economic downturns and Assess cost control initiatives to
resultant cost control and improve value for the company
reduction efforts .Assess the relative benefits of
outsourcing, shared services.
Perform scenario-based planning and
forecasting to help improve cost
efficiencies.
Think “outside the box” to identify
creative ways to reduce costs.

11. 2 Consumer demand shifts 2
Be relevant to customers by
flexible pricing models.
Continue to experiment with
enhancements to the
consumer experience.
Collect consumer preference
insights at little or no cost (e.g.,
feedback surveys on websites).
3 Shifting advertising dollars 3
Ensure sales force understands
media sales across all platforms.
Create cross-functional teams
(e.g., marketing, sales, creative) to
develop advertising proposals that
are personalised and integrated
across all activities.

12. 4 New market entrants and 4
the impact on the value chain Iteratively reevaluate both the
market players and definition of
the marketplace.
5 Emerging markets 5
Take a long-term growth outlook
when entering emerging markets.
. It is necessary to understand the
economic and social fabric of the
operating environment, rather
than simply going and “setting up
shop.”
Conduct active risk management.
Process monitoring is crucial to
ensure continued success of
emerging market operations