PRSA Digital Impact Conference John Cass Online Communities
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John Cass' presentation about online communities for the PRSA's Digital Impact Conference in New York, in April-May 2009
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PRSA Digital Impact Conference John Cass Online Communities
- 1. Create Sustainable Online Communities Improve Your Presence on Twitter, Blogs and Forums John Cass, Author, Strategies & Tools for Corporate Blogging, Director of Marketing Beach photos by Joan McSweeny, Scituate, MA 2009.
- 5. How many community managers does it take to screw in a light blub? Via Flickr Uploaded Uploaded by victoriapeckham on 10 Jun 06, 9.53AM EDT @SingularityDsgn An infinite number. They don't screw in light bulbs. They try to create an environment that allows other people to screw in bulbs. How many community managers does it take to screw in a light blub?
- 6. Hard Work
- 7. Support is the Goal
- 10. Open Communications: Blogging & Twitter
- 14. #journochat
- 15. What Makes A Community Successful?
- 16. Content * Francois Gossieaux
- 17. Members * Francois Gossieaux
- 18. Member Profile * Francois Gossieaux
- 19. Transactions * Francois Gossieaux
- 21. Reward System
- 24. Nokia N90 Blogger Relations Blog
- 25. Handle Threats & Criticism
- 26. Infrastructure?
- 28. Organic Approach
- 30. Taskforce Uploaded by gkpsecretariat on Flickr on 12 Sep 07, 8.53AM EDT
- 31. Social Media Training Uploaded by gkpsecretariat on Flickr on 12 Sep 07, 8.53AM EDT
- 35. Process of Social Media Research
- 36. Identify Influencers thru Semantic Research Via Flickr Uploaded on February 14, 2008 by BryanPerson
- 37. Sustain Evangelists, Sustain the Community
- 38. Leveraging Internal Data Via Flickr Uploaded by Do u remember on 23 Aug 06, 7.06PM EDT.
Editor's Notes
- how to sustain online communities and discuss the challenges faced in managing online communities. Semantic Technologies CRM Customer evangelism Recruiting Evangelists Sustaining Evangelists Building a Self Sustaining Community On the Web Identifying Evangelists to Sustain An Online Community Forums are closed communities where most social interaction occurs by participants within the community. Starting a new community takes effort, companies have to focus on recruiting evangelists. Rewarding and giving evangelists responsibilities is the key to developing an active community. The starting point for any community is understanding a company's goals. A lot of forum communities are built to support their respective communities. Dell & Intuit provides two excellent examples of forum communities for product support. Loose communities that exist within blogs, and twitter and other social networking sites are difficult to identify because there is no one site, instead the community exists because of the social interaction between social media participants. Monitoring tools using semantic technologies are enabling companies to indentify community participants, and current discussions. Companies are starting to adopt CRM and business process management tools to manage the process of responding to evangelists within their community.