Case study on how virtual workforce and virtual assistants can help with Executive Branding or Personal Branding implementation. John Davern, President & CEO of Virtual Assistant Talent, LLC shares how virtual assistants (VAs) can help you implement your executive/personal brand by designing your logo, website, creating your tag line, updating your social media accounts to be consistent with your brand, create your executive bio/profile from your resume, assist you in authority marketing by creating press releases/blogs/articles/blog commenting for you, and building your social networks and influence by managing your social media accounts, participating and connecting with professionals in LinkedIn and creating groups, etc. Learn how this Next Practice can help you, as presented by John Davern at the Executive Next Practices Institute event on April 4, 2014 in Irvine, CA.

1. Executive Branding Implementation -
Virtual Workforce
John P. Davern, Jr., MBAExecutive Next Practices Institute

2. Next Practice – Virtual Assistant Case Study
Company Level
•Business Process Outsourcing
(Customer Service, Tech Support, IT,
Sales/Telemarketing, Accounting,
Data Entry, Programming, HR,
Payroll, Recruiting, Training, etc.)
•Web/Graphics Design (website,
business cards, brochures, etc.)
•Reputation Management (review
monitoring, news monitoring, etc.)
• Digital Marketing
(SEO, Social Media Marketing,
Ghostwriting, Creative Content,
Articles, Press Releases,
Blogging, Videos, etc.)
• Leadership Support
(Powerpoint Presentations,
research, executive/admin
assistant, editing, translation, data
or financial analysis, transcription,
calendar/email management, etc.)
• Executive Branding
(Authority Marketing/Social Media)

3. Executive Level
• Executive/Personal Brand
(Authority Marketing/Social Media)
• Social Media/Marketing
(FB, Twitter, LinkedIn, Youtube, Slideshare,
Google+, etc.)
• Leadership Support
(Powerpoint Presentations, research, executive
summary, executive/admin assistant, white
papers, travel arrangements, bookkeeping,
bills, calendar/email management, appointment
setting, personal tasks, transcription, etc.)
Advantages of Working with a Virtual Assistant

4. Next Practice – Virtual Assistant Case Study
Client Objectives
•Executive Branding
Update/redo personal blog site to
make it more user-friendly, engaging,
and communicate message more
clearly; maintain blog with creative
content to further establish as a
thought leader and expert in field
•Social Media
Utilize social media to promote traffic
to ENP Institute for event registrations
and increase social influence & social
currency (valuable digital content)
•Leadership Support
Assist Scott Hamilton in time
consuming task of researching
upcoming speaking engagements
Scott Hamilton
Executive Next Practices, CEO

5. Next Practice – Virtual Assistant Case Study
Executive Branding – Blog Site (Before)
Objective: Redesign to make more user-friendly, re-brand as Scott Hamilton Next

6. Next Practice – Virtual Assistant Case Study
Executive Branding – Blog Site (After)
Created new logo, added new tag line, call to action, social icons, newsletter opt-in
with iContact integration, rotating testimonials (social proof), Twitter plugin, etc.

7. Next Practice – Virtual Assistant Case Study
Executive Branding – Facebook (before/after)
Redesigned social medial accounts for consistency in re-brand with
Scott Hamilton Next & Next Thoughts (logo, tag line)

8. Next Practice – Virtual Assistant Case Study
Executive Branding – Twitter (before/after)
Redesigned social medial accounts for consistency in re-brand with
Scott Hamilton Next & Next Thoughts (logo, tag line)

9. Next Practice – Virtual Assistant Case Study
Article Research/Blog Postings/Infographics
Research for content creation, blog posts, & creating infographics
Article & infographic is on topic related to upcoming ENP event to generate
interest. Article & infographic is distributed in newsletter & via social media.

10. Next Practice – Virtual Assistant Case Study
Social Media
Promote ENP Institute events & Scott Hamilton speaking engagements

11. Next Practice – Virtual Assistant Case Study
Social Media / Newsletter
Promote ENP Institute events & Scott Hamilton speaking engagements
Marketing for Upcoming Event on ENPI Facebook Page & Newsletter
Update blog site & social media accounts, upload contacts to iContact,
create newsletter template and email newsletter to contacts

12. Next Practice – Virtual Assistant Case Study
Social Media
Promote ENP Institute events & Scott Hamilton speaking engagements
Join applicable LinkedIn Groups and post event details

13. Next Practice – Virtual Assistant Case Study
Leadership Support
Virtual Assistant (VA) assists Scott Hamilton in time consuming task of
researching upcoming speaking engagements

14. Next Practice – Virtual Assistant Case Study
Leadership Support
VA checks to see if the Call for Speakers is still open, gathers the name, date,
location, deadline, how to apply and other important details in a master tracker
sent via excel or shared on googledrive or dropbox with client.

15. Next Practice – Virtual Assistant Case Study
Additional Examples – Executive Bio / Forum Participation
VA creates executive bio/summary for client LinkedIn profile based on resume
& strategically joins and/or creates LinkedIn groups consistent with client’s
interests/brand, posting pre-approved comments/ideas/news on client’s behalf

16. Next Practice – Virtual Assistant Case Study
Assist in branding client as authority in his/her field
Authority Marketing: VA announces clients attendance and/or speaking
engagements at key events in LinkedIn/social media and also creates press
releases (PRWeb.com) showing active participation in area of expertise/brand

17. Next Practice – Virtual Assistant Case Study
Additional Examples – Maintain Blog & Newsletter
VA helps research and create content for blog & newsletter (edited and
approved by client) to build following and engage/connect with audience

18. For Questions and Additional Information:
John Davern, President & CEO
Virtual Assistant Talent, LLC
3984 Washington Blvd, Ste. 110
Fremont, CA 94538
Office: 510-400-8006
Toll-Free: 1-866-596-9041
Email: john@virtualassistanttalent.com
LinkedIn.com/in/johnpdavern
Facebook.com/hirevirtualassistant
Twitter.com/hire_a_virtual
VirtualAssistantTalent.com