Your summer vacation is how many social media managers relax and recharge. No doubt yours will be a well-earned respite from noisy newsfeed and notifications. But do you know what to do with your nonprofit’s social media presence while you're gone? This webinar will show you how to plan for your absence, schedule updates on social, and use your mobile device to monitor your nonprofit's online presence. You will learn: • How to plan staff time and other resources. • How to schedule content for your blog, Twitter, Facebook and more. • How to use mobile apps to monitor, post, and engage with your community. https://4good.org/john-haydon-be039dee-aae7-4469-ab00-7e9c3eefc76d/how-to-manage-social-media-during-your-summer-vacation

1. from John Haydon
How to Manage Social
Media DuringYour
SummerVacation

2. How to Manage Social Media DuringYour SummerVacation from John Haydon
Consider your audience
Use a marketing bank
Use a calendar
Map out vacation schedules
List Available Staff and Marketing Assets
Create a content surplus
Maintain a human touch
Use automation to schedule content
Use automation to monitor and notify
Use mobile apps
Print out this checklist

3. How to Manage Social Media DuringYour SummerVacation from John Haydon
Consider your audience

4. How to Manage Social Media DuringYour SummerVacation from John Haydon
Consider your audience
1. Your audience will also be taking vacations

5. How to Manage Social Media DuringYour SummerVacation from John Haydon
Consider your audience
1. Your audience will also take a vacation
2. Don't: Share personal vacation pics with followers

6. How to Manage Social Media DuringYour SummerVacation from John Haydon
Consider your audience
1. Your audience will also take a vacation
2. Don't: Share personal vacation pics with followers
3. Do: Ask followers where they're going on vacation

7. How to Manage Social Media DuringYour SummerVacation from John Haydon
Consider your audience
1. Your audience will also take a vacation
2. Don't: Share personal vacation pics with followers
3. Do: Ask followers where they're going on vacation
4. What’s unique about how your people take vacation?

8. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use a marketing bank

9. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use a marketing bank
Cloud technology allows you to:
1. Collaborate
2. Communicate
3. Update
All in one central doc.

10. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use a marketing bank
A marketing bank is a single location for:
•Logos
•Photos
•Bios and Head Shots
•BoilerplateText
•Etc.
Use can use DropBox or Google Drive

11. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use a calendar

12. How to Manage Social Media DuringYour SummerVacation from John Haydon
Registration
results, early
recognition of
volunteers and
fundraisers
Stories behind
registrants and
fundraisers
II) Map out a game plan
National
day of
recognition
Religious
holidays
VIP Gala
Walkathon
Volunteer
dance party
Behind the
scenes towards
walkathon
Teasers, stories,
related topics
Invite core
supporters to
share stories with
hashtag
Giveaway
Use a calendar
1. Map out your events
2. Map out your CTAs
3. Map out your messaging

13. How to Manage Social Media DuringYour SummerVacation from John Haydon
Registration
results, early
recognition of
volunteers and
fundraisers
Stories behind
registrants and
fundraisers
II) Map out a game plan
National
day of
recognition
Religious
holidays
VIP Gala
Walkathon
Volunteer
dance party
Behind the
scenes towards
walkathon
Teasers, stories,
related topics
Invite core
supporters to
share stories with
hashtag
Giveaway
Use a calendar
1. Map out vacations
2. Map out summer holidays
3. Map out temp help

14. How to Manage Social Media DuringYour SummerVacation from John Haydon
Fill in the gaps

15. How to Manage Social Media DuringYour SummerVacation from John Haydon
Fill in the gaps
1. How mission-critical is each person to your marketing communications?
2. Who will be creating content and managing the community?
3. What's your communications plan for catastrophes?

16. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus

17. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus Don’t pull your hair out

18. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus Instead, post updates your fans already like!

19. How to Manage Social Media DuringYour SummerVacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime
Engaged Users / Lifetime Post Total
Reach
Step #3: Calculate engagement rate
Lifetime Post Consumers / Lifetime
Post Total Reach = Engagement rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
Create a content surplus Recycle Facebook posts

20. How to Manage Social Media DuringYour SummerVacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime
Engaged Users / Lifetime Post Total
Reach.
Step #3: Calculate engagement rate
Lifetime Post Consumers / Lifetime
Post Total Reach = Engagement rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
Create a content surplus Recycle Facebook posts

21. How to Manage Social Media DuringYour SummerVacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime
Engaged Users / Lifetime Post Total
Reach
Step #3: Calculate engagement rate
Lifetime Engagement / Lifetime Post
Total Reach = Engagement Rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
Create a content surplus Recycle Facebook posts

22. How to Manage Social Media DuringYour SummerVacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime
Engaged Users / Lifetime Post Total
Reach
Step #3: Calculate engagement rate
Lifetime Post Consumers / Lifetime
Post Total Reach = Engagement rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
Create a content surplus Recycle Facebook posts

23. How to Manage Social Media DuringYour SummerVacation from John Haydon
Step #1: Export Post-level Insights
3-month range from 6 months ago.
Step #2: Select data: Lifetime
Engaged Users / Lifetime Post Total
Reach
Step #3: Calculate engagement rate
Lifetime Post Consumers / Lifetime
Post Total Reach = Engagement rate
Step #4: Rank by Engagement Rate
Step #5: Create permalink for post.
Step #6: Share / copy post.
142336865777665_869884976356180
facebook.com/142336865777665/posts/869884976356180
Page ID Post ID
Create a content surplus Recycle Facebook posts

24. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus Create it and queue it up
1. Use Canva to create extra visual content
2. Make sure content maps to editorial calendar
3. Schedule posts or queue posts

25. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus Create it and queue it up
1. Curate the best of the best with Buzzsumo
2. Make sure content maps to editorial calendar
3. Schedule posts or queue posts

26. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus Requeue top tweets

27. How to Manage Social Media DuringYour SummerVacation from John Haydon
1. Review drafts with team
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
Create a content surplus Draft Facebook posts

28. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus
1. Review drafts with team
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
Draft Facebook posts

29. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus Schedule social media posts
1. Review drafts with team
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts

30. How to Manage Social Media DuringYour SummerVacation from John Haydon
Create a content surplus
1. Review drafts with team
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
Schedule social media posts

31. How to Manage Social Media DuringYour SummerVacation from John Haydon
Maintain a human touch

32. How to Manage Social Media DuringYour SummerVacation from John Haydon
Delegate tasks that require a human touch
1. Listen and understand your audience.
2. Solve problems, answering questions.
3. Respond quickly and cheerfully.

33. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use automation to schedule content

34. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use automation to schedule content Facebook Pages
1. Save drafts to your Facebook Page
2. Edit content and timing for best results (hook, CTA, etc)
3. Review with team before scheduling

35. How to Manage Social Media DuringYour SummerVacation from John Haydon
1. Save drafts to your Facebook Page
2. Edit content and timing for best results (hook, CTA, etc)
3. Review with team before scheduling
Use automation to schedule content Facebook Pages

36. How to Manage Social Media DuringYour SummerVacation from John Haydon
PostPlanner
1. Check out PostPlanner for auto scheduling (and curation)
2. Edit content and timing for best results (hook, CTA, etc)
3. Schedule posts or queue posts
Use automation to schedule content

37. How to Manage Social Media DuringYour SummerVacation from John Haydon
Buffer
1. Check out Buffer’s scheduling and queue features
2. Edit content and timing for best results (hook, CTA, etc)
3. Consider summertime schedules
Use automation to schedule content

38. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use automation to monitor

39. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use automation to monitor
1. Get notified about brand mentions, important news
2. Be prepared to respond to critical news / crises
3. Prioritize notifications in email (top priority)
Google Alerts

40. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use automation to monitor
1. Get notified about Facebook Page activity
2. Be prepared to respond to critical news / crises
3. Get notified via Facebook messenger and via email
Facebook notifications

41. How to Manage Social Media DuringYour SummerVacation from John Haydon
Connect cloud services IFTTT
IFTTT is a free service that allows you to automate tedious tasks, like uploading photos to
Instagram, Pinterest, Facebook and Flickr. Or capturing tweets from a hashtag campaign.

42. How to Manage Social Media DuringYour SummerVacation from John Haydon
Zapier
There's a secret language that lets web apps (Evernote, Dropbox, Gmail...) talk to
each other.The terrible tragedy is that this language is only spoken by an elite few
who possess technical superpowers. Zapier bestows these superpowers upon you!
Connect cloud services

43. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use mobile apps

44. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use mobile apps Apps for staying in the know
DowncastPocket
Read blogs and listen to
podcasts while slurping down a
fancy umbrella drink.
• Feedly
• Flipboard
• Reedr
• Mention

45. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use mobile apps Apps for creating content
RegramOver
Quickly discover trending content
and create branded visual content.
• Pics HD (Reddit)
• Canva (iPad)

46. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use mobile apps Apps for engaging with your people
Engage with your various social
communities while paddle boarding.
• Twitter
• PostPlanner HootsuitePages Manager

47. How to Manage Social Media DuringYour SummerVacation from John Haydon
Use mobile apps Apps for monitoring success
Check stats while dancing
in a conga line.
• Dashboard for Google Analytics
• MailChimp AnalytiksWordPress

48. How to Manage Social Media DuringYour SummerVacation from John Haydon
Download this guide Text“Toolkit”to 33444

49. How to Manage Social Media DuringYour SummerVacation from John Haydon
Check out my weekly trainings Text“HumpDay”to 33444

50. How to Manage Social Media DuringYour SummerVacation from John Haydon

51. from John HaydonHow to Manage Social Media DuringYour SummerVacation from John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and
online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.