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7 WAYS
STORYTELLING
TO RAISE MORE MONEY WITH
Storytelling isn't just for
bedtime
Storytelling herds
elephants
Storytelling herds
elephants
The limbic brain
loves a good
story!
TIP #1: Talk about a real person
TIP #1: Talk about a real person
TIP #2: Make it bold
TIP #3: Use adjectives and verbs
TIP #4: Include a beginning, a
middle, and an end.
Classic Story Arc
TIP #4: Include a beginning, a
middle, and an end.
TIP #4: Include a beginning, a
middle, and an end.
Introducing
our hero.
Who has a
huge obstacle!
But you can
help him win!
TIP #5: Talk about the money
Why do you need money?
How much do you need?
When do you need it by?
TIP #5: Talk about the money
FUNDING GAP: THE AMOUNT OF MONEY
NEEDED THAT YOU DON'T HAVE.
TIP #5: Talk about the money
FUNDING GAP: THE AMOUNT OF MONEY
NEEDED THAT YOU DON'T HAVE.
TIP #6: Tell them what their
money will do
TIP #6: Tell them what their
money will do
TIP #7: Invite them to become
part of the story
TIP #7: Invite them to become
part of the story
Who is John Haydon?

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