Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Marketing Your Dental Practice
1. 1
Marketing Your Dental Practice
How to create and promote a memorable dental brand
2. 2
The Problem With Dentists 1
Why Should We Care About You?
Determine your value and position
Promise Me Anything
Your promise is your brand. As long as you deliver consistently.
Tell Us Your Story
How to get the word out that you’re special
Section Title
Use this area to provide an optional section subtitle or
explanation
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7. 7
The Problem With Dentists 1
Why Should We Care About You?
Determine your value and position
Promise Me Anything
Your promise is your brand. As long as you deliver consistently.
Tell Us Your Story
How to get the word out that you’re special
Section Title
Use this area to provide an optional section subtitle or
explanation
2
3
4
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13. 13
Meaningless Taglines
A leading visionary in dental care.
Care in an environment of excellence.
Protecting patients, regulating the dental team.
Caring for the community.
Committed to dental excellence.
Beyond your expectations.
Compassionate prevention, pursuit of excellence.
14. 14
Meaningful Taglines
We cater to cowards!
Perfect smile, perfect you.
Cosmetic excellence. Stunning smiles.
A perfect smile. Guaranteed.
Family dentistry with a woman’s touch.
The cure for dental anxiety.
Helping keep Portland’s kids smiling!
15. 15
The Problem With Dentists 1
Why Should We Care About You?
Determine your value and position
Promise Me Anything
Your promise is your brand. As long as you deliver consistently.
Tell Us Your Story
How to get the word out that you’re special
Section Title
Use this area to provide an optional section subtitle or
explanation
2
3
4
5
17. 17
How Not To Be Boring
‣ How can you change your
customer’s life?
‣ What do you stand for?
‣ Who or what do you hate?
‣ Requires authenticity, consistency
22. 22
The Problem With Dentists 1
Why Should We Care About You?
Determine your value and position
Promise Me Anything
Your promise is your brand. As long as you deliver consistently.
Tell Us Your Story
How to get the word out that you’re special
Section Title
Use this area to provide an optional section subtitle or
explanation
2
3
4
5
28. 28
5 Steps to Marketing Dominance
Build a
Converting
Website
SEO Social Media Advertising Direct Mail
‣ Home page
lead capture
‣ Dedicated
landing pages
‣ Embed calls to
action
‣ Regular SEO
‣ Local SEO
‣ Keyword tools
‣ Check
competitive
rankings
‣ Pick best
platforms
‣ Determine
content
strategy
‣ Consistency
and focus
‣ Engage
‣ Google
Adwords Pay
Per Click
‣ Facebook
Advertising
‣ Retargeting
‣ Build your
database
‣ Consistency
‣ Responsive
design
30. 30
5 Steps to Marketing Dominance
Build a
Converting
Website
SEO Social Media Advertising Direct Mail
‣ Home page
lead capture
‣ Dedicated
landing pages
‣ Embed calls to
action
‣ Regular SEO
‣ Local SEO
‣ Keyword tools
‣ Check
competitive
rankings
‣ Pick best
platforms
‣ Determine
content
strategy
‣ Consistency
and focus
‣ Engage
‣ Google
Adwords Pay
Per Click
‣ Facebook
Advertising
‣ Retargeting
‣ Build your
database
‣ Consistency
‣ Responsive
design
34. 34
5 Steps to Marketing Dominance
Build a
Converting
Website
SEO Social Media Advertising Direct Mail
‣ Home page
lead capture
‣ Dedicated
landing pages
‣ Embed calls to
action
‣ Regular SEO
‣ Local SEO
‣ Keyword tools
‣ Check
competitive
rankings
‣ Pick best
platforms
‣ Determine
content
strategy
‣ Consistency
and focus
‣ Engage
‣ Google
Adwords Pay
Per Click
‣ Facebook
Advertising
‣ Retargeting
‣ Build your
database
‣ Consistency
‣ Responsive
design
49. 49
5 Steps to Marketing Dominance
Build a
Converting
Website
SEO Social Media Advertising Direct Mail
‣ Home page
lead capture
‣ Dedicated
landing pages
‣ Embed calls to
action
‣ Regular SEO
‣ Local SEO
‣ Keyword tools
‣ Check
competitive
rankings
‣ Pick best
platforms
‣ Determine
content
strategy
‣ Consistency
and focus
‣ Engage
‣ Google
Adwords Pay
Per Click
‣ Facebook
Advertising
‣ Retargeting
‣ Build your
database
‣ Consistency
‣ Responsive
design
50. 50
5 Steps to Marketing Dominance
Build a
Converting
Website
SEO Social Media Advertising Direct Mail
‣ Home page
lead capture
‣ Dedicated
landing pages
‣ Embed calls to
action
‣ Regular SEO
‣ Local SEO
‣ Keyword tools
‣ Check
competitive
rankings
‣ Pick best
platforms
‣ Determine
content
strategy
‣ Consistency
and focus
‣ Engage
‣ Google
Adwords Pay
Per Click
‣ Facebook
Advertising
‣ Retargeting
‣ Build your
database
‣ Consistency
‣ Responsive
design