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Using Social Media for
Business
Development
WTF is Social Media?
Social Media is…
people connecting to people using technology
Social Media is
word of mouth
on
steroids
they’re tuning you out
Who’s
doing
Social Media
Right?
Oreo’s
doing
Social Media
Right
Oreo
Facebook (>12,000,000)
Oreo
Facebook (>12,000,000)
Ben & Jerry’s
doing
Social Media
Right
Ben & Jerry’s
Ben & Jerry’s
Facebook (2 MM)
Ben & Jerry’s
Twitter Stream (12,000)
#1 Set Goals
Pick one (or two). No more.
Focus
#2 Listen
Social Media reconnaissance
Social Media reconnaissance
SM Recon Tools
• Twitter Search (search.twitter.com)
• Twellow (twellow.com)
• Twitter lists
• Boardreader (forums & msg b...
#3 Build
Stake your claim
Select your platforms
To reach your
target audience
Select your platforms
To reach your
target audience
Create content hub
podcasts
SEO Essentials
Cross pollinate content
Timeliness &
consistency
Timeliness &
consistency
Herd your audience to
your desired destination
Herd your audience to
your desired destination
Power of video
#2 Search Engine
Video rules the web
Video rules the web
Create your own
YouTube channel
#4 Engage
Ask questions
@johnheaney
sorry to hear
you’re having
trouble. How can
we help?
Which new
feature is most
important to
you...
Tell your story
Your story’s value
* according to the Significant Objects Project
Pick the right team
Pick the right team
with a passion for Social Media
Social Media doesn’t
disguise your nature…
… it reveals it
Social Media doesn’t
disguise your nature…
Transparency
Transparency
Dive in
Connect
Connect
Focus on local
Focus on local
Yelp
Yelp
Reputation Management
Reputation Management
Location-based social media
Location-based social media
Webinars
Webinars
• WebEx
• GoToMeeting
• FuzeMeeting
LinkedIn Answers
LinkedIn Answers
Podcasts
Podcasts
Slideshare
Slideshare
& modify
#5 Measure
Monitoring tools
Trackur
Radian6
Alterian SM2
Lithium
Google Analytics
Technorati Search
Twitter Search
Google Reader
Goog...
Real-time Analytics
Ask for help
Prepared by:
Slides at: slideshare.net/johnheaney
Social Media for Business Development
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Social Media for Business Development

How to apply social media strategies to accelerate business development. Real world strategies to Plan, Listen, Build, Engage and Monitor your social media activity.

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Social Media for Business Development

  1. 1. Using Social Media for Business Development
  2. 2. WTF is Social Media?
  3. 3. Social Media is… people connecting to people using technology
  4. 4. Social Media is word of mouth on steroids
  5. 5. they’re tuning you out
  6. 6. Who’s doing Social Media Right?
  7. 7. Oreo’s doing Social Media Right
  8. 8. Oreo Facebook (>12,000,000)
  9. 9. Oreo Facebook (>12,000,000)
  10. 10. Ben & Jerry’s doing Social Media Right
  11. 11. Ben & Jerry’s
  12. 12. Ben & Jerry’s Facebook (2 MM)
  13. 13. Ben & Jerry’s Twitter Stream (12,000)
  14. 14. #1 Set Goals
  15. 15. Pick one (or two). No more.
  16. 16. Focus
  17. 17. #2 Listen
  18. 18. Social Media reconnaissance
  19. 19. Social Media reconnaissance
  20. 20. SM Recon Tools • Twitter Search (search.twitter.com) • Twellow (twellow.com) • Twitter lists • Boardreader (forums & msg boards) • Google Blogsearch • LinkedIn Groups
  21. 21. #3 Build
  22. 22. Stake your claim
  23. 23. Select your platforms To reach your target audience
  24. 24. Select your platforms To reach your target audience
  25. 25. Create content hub podcasts
  26. 26. SEO Essentials
  27. 27. Cross pollinate content
  28. 28. Timeliness & consistency
  29. 29. Timeliness & consistency
  30. 30. Herd your audience to your desired destination
  31. 31. Herd your audience to your desired destination
  32. 32. Power of video #2 Search Engine
  33. 33. Video rules the web
  34. 34. Video rules the web
  35. 35. Create your own YouTube channel
  36. 36. #4 Engage
  37. 37. Ask questions @johnheaney sorry to hear you’re having trouble. How can we help? Which new feature is most important to you? Need help? Check out our new instruction videos on our website Want to attend SXSW? Enter our contest today Want to engage?
  38. 38. Tell your story
  39. 39. Your story’s value * according to the Significant Objects Project
  40. 40. Pick the right team
  41. 41. Pick the right team with a passion for Social Media
  42. 42. Social Media doesn’t disguise your nature… … it reveals it
  43. 43. Social Media doesn’t disguise your nature…
  44. 44. Transparency
  45. 45. Transparency
  46. 46. Dive in
  47. 47. Connect
  48. 48. Connect
  49. 49. Focus on local
  50. 50. Focus on local
  51. 51. Yelp
  52. 52. Yelp
  53. 53. Reputation Management
  54. 54. Reputation Management
  55. 55. Location-based social media
  56. 56. Location-based social media
  57. 57. Webinars
  58. 58. Webinars • WebEx • GoToMeeting • FuzeMeeting
  59. 59. LinkedIn Answers
  60. 60. LinkedIn Answers
  61. 61. Podcasts
  62. 62. Podcasts
  63. 63. Slideshare
  64. 64. Slideshare
  65. 65. & modify #5 Measure
  66. 66. Monitoring tools Trackur Radian6 Alterian SM2 Lithium Google Analytics Technorati Search Twitter Search Google Reader Google Alerts Addictomatic FREE PAID
  67. 67. Real-time Analytics
  68. 68. Ask for help
  69. 69. Prepared by: Slides at: slideshare.net/johnheaney

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