How to build a six figure Intenet Marketing Consulting Business

Growing a Successful Internet
Marketing Consulting Business
Presented by John Logar
Founder Make Every Day a Pay Day
© John Logar 2013 www.MakeEveryDayAPayDay.com

How did we get here
• We have a lot of Knowledge to share
• Our Internet marketing experience
• Products
• Services
• Word Press Courses
• Push button get rich quick schemes
• Some of you have spent the last 3 years
learning, trying, not trying, winning and failing
• Looking for the next great idea, the next fix, the next
piece of the puzzle that is going to change everything.
www.MakeEveryDayAPayDay.com© John Logar 2013

You Know How
• To build a website,
• You know about affiliate marketing
• You know about lead capture
• You know about email marketing
• You know about SEO
• You know about PPC
• You know about Social Media
• You know about Mobile Marketing
• You know about Local Marketing
• You know about Video marketing
• You know about podcasting
• You know about sales copywriting
You Know a Lot of Stuff

You Can Help a
Lot of Businesses
With Your Knowledge and Skills
The Internet Marketing Consulting Business is a low cost business to start and your skills
make it a very attractive business model.
What does it cost to start your IM consulting business?
• You IM Consultant.com $10
• Business Registration $99 plus
• Website Word Press Template Free - $100 plus
• Hosting account Host Gator, Bluehost, etc. $4 p/m
• High speed broadband connection $29 plus p/m
• Mobile phone iPhone, Android, Other $29 - $49 plus p/m
• Laptop PC $600 plus or Mac Book Pro 13” $1299 plus
• Business Cards www.moo.com from $40 plus delivered anywhere in the world
in 5 days
For under $2000 you can set up your own professional internet marketing
consulting business

YOU Dot Com
Now You Have A
• Digital Marketing Agency
• Lead Generation & Conversion Consultancy
• SEO Consultancy
• Video Marketing Agency
• Social Media Consultancy
• Internet Marketing Agency
• Multi Media Agency
• Internet Marketing Strategist
• Design Agency
Etc.

What Business Are You In
• You Are in the lead generation and conversion
business
Your Clients Want
• They want buying customers
• They want interested visitors
• They want a phone call
• They want a contact form filled in for a quote
• They want subscribers to sell to in the future

Your Simple Plan
• What you do ?
• Who do you do it for?
• How you do it ?
• What is your goal?
• What needs to happen?
• What is your methodology?

What Services do you provide?
• Websites
• SEO & SEM
• Video Marketing
• Press Release Marketing
• Social Media Management
• Reputation Management
• Mobile Marketing
• Copywriting
• PPC and Remarketing
• Graphic Design

Who you do it for
• What types of companies
• How much do they spend on marketing?
• What is the value of the customer?
• What size turnover do they have?
• How many employees do they have?
• Are their at least 10 – 20 competitors in the
market?

How do you do what you do
• You develop a lead generation and conversion
strategy
• You have a partnership with quality suppliers
( Outsourced providers)
• You implement the strategy
• You monitor the results
• Manage the clients expectation

What is your goal
• How many clients?
• What are they paying you?
• What is your target monthly turnover?
• What is your average sale?

What needs to happen?
• How many prospects per month
• How many presentations
• What is your basic methodology
That’s the basis of your plan

Selecting a Niche Market
• Turnover? 2M – 10M
• How many employees 10 – 50
• Marketing Spend 100K – 500K
• Top of the small and middle market company
• High Value Customers
• Businesses that are targeting high value niches

Where to find them
• Google
• Publications, Journals, Magazines, e.g. BRW
• Tradeshows
• Industry associations
• High end conferences and events
• Industry specific forums
• Social Media

31 Hot Niche Markets
• Medical make over market
• IT software, hardware
• Communications
• High End Retail
• High End Manufacturing
• Digital Print Industry
• Construction & Design
• Accounting, Financial Planners, Law Firms
• Industrial Design
• Luxury Market Brands
• Trades, Plumbers, Builders, Developers, Electricians,
• Shop Fitters
• Pet Industry product suppliers
• Architects
• Green Construction
• Solar Industry
• Printing, High end 3D printing
• Luxury Kitchens & Bathroom industry
• Equipment Hire
• Commercial Developer
• Training companies
• Educational Institutions, Independent Universities & colleges e.g. Design Colleges, Computer Training Colleges
• Fashion houses.
• Boutique Brewing & Alcohol manufacturers
• Health services technology
• Education Technology
• Specialist Recruitment
• Retail and online merchandising
• Telecommunications, Satellite, Wireless,
• Optometrists

What you need to do?
• You need to identify 10 to 20 prospects in the
market
• Do some industry research
• Develop a contact strategy
• Create a simple report or information piece
that has a high perceived value that is
targeted and customised for the niche
• Connect with the market and implement your
sales process

Sales Process
1. Build your list
2. Make contact send an eye opener
3. Follow up
4. Set up a strategy session (consultation)
5. Do your client research and find out what they
want to do, what they want to achieve
6. Go in with a plan in mind
7. Share your implementation plan
8. Offer to engage

Must Read Books
for any IM consultant
• Getting Everything You Can Out of All You've Got Jay Abraham
www.JayAbraham.com
• Influence: The Psychology of Persuasion
Robert B Cialdini www.influenceatwork.com
• Million Dollar Consulting
Alan Weiss www.SummitConsulting.com
• Spin Selling Neil Rackham www.neilrackham.com
• My Life In Advertising Claude Hopkins
• Tested Advertising Methods John Caples
• http://www.thegaryhalbertletter.com
• Kick-Ass Copywriting Secrets of a Marketing Rebel
John Carlton www.marketingrebel.com
• The Ultimate sales Letter Dan S Kennedy www.dankennedy.com

If you’d like to build a six figure
consulting business in 90 days or less visit
www.MakEveryDayAPayDay.com
If you have a question for John Logar or would like to interview him for your
podcast or have him speak to your group or organisation email him at
john@makeeverydayapayday.com

Income Disclaimer
Any and all claims or representations, as to income earnings in this presentation, are not to be
considered as average earnings. The reality is, it takes hard work to achieve these types of results and
you must be willing to invest your time and energy to be successful.
There can be no assurance that any prior successes, or past results, as to income earnings can be used
as an indication of your future success or results.
Monetary and income results are based on many factors and we have no way of knowing how well you
will do, as we do not know you, your background, your work ethic, or your business skills or practices.
Therefore we do not imply or guarantee that you will get rich, that you will do as well, or make any
money at all. There is no assurance you’ll do as well. If you rely upon our figures, you must accept this
risk of not doing as well.
Internet businesses and earnings derived there from, have unknown risks involved, and are not
suitable for everyone. Making decisions based on any information presented in our products, services
or this presentation should be done only with the knowledge that you could experience significant
losses, or make no money at all.
You agree that Make Every Day A Pay Day and its companies are not responsible for the success or
failure of your business decisions relating to any information presented by our companies, or our
company products or services.

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