Sarasota 2014 Presentation for International Real Estate Conference
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This is a presentation for the 2014 International Real Estate Conference in Sarasota, FL. Looking for a technology speaker for your next event? Call me, John Mayfield, The Business Tech Guy, 573-756-0077 - http://www.BusinessTechGuy.com
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Sarasota 2014 Presentation for International Real Estate Conference
- 1. Top Technology Tools For Today’s International Real Estate Agent
- 2. What do Websites and Cheese Have in Common? @johnmayfield
- 11. Top Mobile Markets in the World
- 12. Mobile Phones Vs. Toothbrushes * 6 Billion people on the planet * 4.8 Billion people own a mobile phone * 4.2 Billion people own a toothbrush
- 13. @johnmayfield
- 14. Consumers Are Finding Us In Different Ways and Different Places @johnmayfield
- 15. @johnmayfield
- 16. @johnmayfield
- 17. @johnmayfield
- 18. @johnmayfield
- 19. Zero Moment of Truth @johnmayfield
- 20. @johnmayfield
- 21. @johnmayfield
- 22. “80% leave a mobile site if they have a bad user experience” @johnmayfield
- 26. ZMOT Study - Google @johnmayfield
- 27. Mobile Phone Website View
- 28. ZMOT Study - Google @johnmayfield
- 29. ZMOT - Findings • 95% of SmartPhone users have searched for local information • 90% of those users took some type of action within 24 hours @johnmayfield
- 30. @johnmayfield
- 34. @johnmayfield
- 35. @johnmayfield
- 36. PhotoSphere
- 41. Consumers are Looking For Information @johnmayfield
- 42. @johnmayfield
- 43. C’s For a Successful Online Marketing Strategy
- 44. 7 C’s For a Successful Online Marketing Strategy Create Content Capture Consumers Communicate & Cultivate Convert @johnmayfield
- 45. Create Content
- 46. @johnmayfield
- 47. ZMOT Study - Google @johnmayfield
- 48. @johnmayfield
- 49. @johnmayfield
- 53. Educate and Share Tips @johnmayfield
- 54. @johnmayfield
- 55. @johnmayfield
- 56. @johnmayfield
- 57. The Average Sales Price in Holiday Park is $185,000 @johnmayfield
- 58. Create a Life-Style Map @johnmayfield
- 60. RPR - Neighborhood Reports REALTORS® Property Resource @johnmayfield
- 61. Create a Digital Magazine
- 62. Be Different in Finding Consumers
- 63. Use Jing - Techsmith
- 64. Add a Green Screen
- 70. Don’t Lose Good Leads @johnmayfield
- 71. Engage With Your Visitors @johnmayfield
- 75. @johnmayfield
- 77. Time on Your Site? @johnmayfield
- 79. Create How to Books @johnmayfield
- 80. Package Your Offer @johnmayfield
- 81. Create an Opt-In Piece @johnmayfield
- 86. Create Content Capture Consumers Communicate & Cultivate Convert @johnmayfield
- 87. @johnmayfield
- 88. @johnmayfield
- 89. Add a Video to Your “About Us” Page @johnmayfield
- 102. Take Notes Typing Handwriting Record Audio Take Photos Take Video Bookmark Websites
- 115. Systran
- 118. HighImpactEMail
- 119. HighImpactEMail
- 120. Use Networking - LinkedIn
- 121. LinkedIn Works!
- 122. LinkedIn Tip The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. @SocialMediaWeek
- 123. LinkedIn Tip LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. @Buffer
- 128. @johnmayfield
- 129. @johnmayfield
- 130. @johnmayfield
- 131. What do Websites and Cheese Have in Common? @johnmayfield
- 132. @johnmayfield
- 133. Change Happens - They keep moving the cheese Anticipate Change - Get ready for the cheese to move Monitor Change - Smell the cheese often so you know when it is getting old Adapt to Change - The quicker you let go of old cheese, the sooner you can enjoy new cheese Change - Move with the cheese Enjoy Change - Savor the adventure and enjoy the taste of new cheese! Be Ready To Change Quickly And Enjoy it Again - They keep moving the cheese
- 134. “Don’t be chained to thinking you have to do business the way you have always done business.” John Mayfield @johnmayfield
- 135. @johnmayfield Technology Coaching Offer Virtual Coaching Thursday’s 3-4 PM C.S.T. Recorded for playback Help With Your Technology Needs How to’s on What I Covered Today Build a Website - And More
- 136. @johnmayfield Technology Coaching Offer Plus - Access to “all” of my current technology videos at Business Tech Guy University
Editor's Notes
- Today, we are actually purchasing television sets, and other high end items right from our SmartPhones and tablet devices! And if we think that international buyers are not smartphone savvy, then think again.
- Brazil and the U.S. are in the top 5 Countries - with India and China comprising 31% of the world’s mobile users! Mexico is moving up the list quickly, finally pushing through into the top 15 markets.
- Source - Asia Mobile Marketing Association
- The question is, how does this effect the home-buying and selling process? A business where we have always provided personal care, close knit service, and a business built on relationships?
- Today, consumers are surfing the Internet from SmartPhones and Tablets to find their next real estate purchase.
- My friend Danielle Grossenbacher with Brown Stevens in New York, told me how wealthy international buyers are purchasing properties today and how the process has changed. Before, Danielle said you would receive a referral from another agent in another part of the world who had a client they wanted to refer. The buyer flew in, met with you, and a possible purchase would consummate. Today, Danielle told me that buyers do not want to be tied down. She jokingly, but seriously said that while the women shop on 5th Ave., the men will search for properties on their iPad, call the agents on the properties they like, and when they find the one they want to purchase, call their wife, show it to them, and the deal is closed. She told me that buyers want more freedom today, and DO NOT want to be tied down to one agent.
- What does this lead to? - Your information needs to be everywhere!
- Is there a magic formula to make your Website Sticky? Maybe? Maybe not? But there are some things that research tells us is working for others. And if that’s the case, we should investigate a little closer.
- First, the Zero Moment of Truth - A Google Research Study The unprecedented convergence of the global economic recession and the explosion in technology really has caused buyers to change how they interact with brands. No longer do they see your advertising and then show up at the store wanting to learn more. Now, after consumers hear about you, their next step is to learn more (and look for the best price) at the Zero Moment of Truth: that instant when they open their laptops, pick up their smartphones or grab their tablets, and search to see if you meet their needs. They may read a review, look for a coupon, watch a video, or read a blog or social network discussion of your brand. We are officially living in a post-Akerlof world — any trace of information asymmetry tipping the balance in favor of the seller is officially gone.
- We have to be different - Both in our marketing and our distribution of our information.
- If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”