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Sarasota 2014 Presentation for International Real Estate Conference

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This is a presentation for the 2014 International Real Estate Conference in Sarasota, FL. Looking for a technology speaker for your next event? Call me, John Mayfield, The Business Tech Guy, 573-756-0077 - http://www.BusinessTechGuy.com

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Sarasota 2014 Presentation for International Real Estate Conference

  1. 1. Top Technology Tools For Today’s International Real Estate Agent
  2. 2. What do Websites and Cheese Have in Common? @johnmayfield
  3. 3. @johnmayfield
  4. 4. Yesterday Today @johnmayfield
  5. 5. @johnmayfield
  6. 6. @johnmayfield
  7. 7. @johnmayfield
  8. 8. @johnmayfield
  9. 9. @johnmayfield Yesterday
  10. 10. @johnmayfield Today
  11. 11. Top Mobile Markets in the World
  12. 12. Mobile Phones Vs. Toothbrushes * 6 Billion people on the planet * 4.8 Billion people own a mobile phone * 4.2 Billion people own a toothbrush
  13. 13. @johnmayfield
  14. 14. Consumers Are Finding Us In Different Ways and Different Places @johnmayfield
  15. 15. @johnmayfield
  16. 16. @johnmayfield
  17. 17. @johnmayfield
  18. 18. @johnmayfield
  19. 19. Zero Moment of Truth @johnmayfield
  20. 20. @johnmayfield
  21. 21. @johnmayfield
  22. 22. “80% leave a mobile site if they have a bad user experience” @johnmayfield
  23. 23. MobileRealEstateid.com @johnmayfield
  24. 24. Traditional Website View
  25. 25. Tablet Website View
  26. 26. ZMOT Study - Google @johnmayfield
  27. 27. Mobile Phone Website View
  28. 28. ZMOT Study - Google @johnmayfield
  29. 29. ZMOT - Findings • 95% of SmartPhone users have searched for local information • 90% of those users took some type of action within 24 hours @johnmayfield
  30. 30. @johnmayfield
  31. 31. MobileRealEstateid.com @johnmayfield
  32. 32. BusinessTechGuy.com/Sarasota @johnmayfield
  33. 33. @johnmayfield
  34. 34. @johnmayfield
  35. 35. PhotoSphere
  36. 36. Consumers are Looking For Information @johnmayfield
  37. 37. @johnmayfield
  38. 38. C’s For a Successful Online Marketing Strategy
  39. 39. 7 C’s For a Successful Online Marketing Strategy Create Content Capture Consumers Communicate & Cultivate Convert @johnmayfield
  40. 40. Create Content
  41. 41. @johnmayfield
  42. 42. ZMOT Study - Google @johnmayfield
  43. 43. @johnmayfield
  44. 44. @johnmayfield
  45. 45. Smoothie Stedicam
  46. 46. Educate and Share Tips @johnmayfield
  47. 47. @johnmayfield
  48. 48. @johnmayfield
  49. 49. @johnmayfield
  50. 50. The Average Sales Price in Holiday Park is $185,000 @johnmayfield
  51. 51. Create a Life-Style Map @johnmayfield
  52. 52. Incorporate Videos @johnmayfield
  53. 53. RPR - Neighborhood Reports REALTORS® Property Resource @johnmayfield
  54. 54. Create a Digital Magazine
  55. 55. Be Different in Finding Consumers
  56. 56. Use Jing - Techsmith
  57. 57. Add a Green Screen
  58. 58. Single-Property Websites
  59. 59. Don’t Lose Good Leads @johnmayfield
  60. 60. Engage With Your Visitors @johnmayfield
  61. 61. LiveChat.com @johnmayfield
  62. 62. Zopim.com @johnmayfield
  63. 63. Zopim.com @johnmayfield
  64. 64. @johnmayfield
  65. 65. Time on Your Site? @johnmayfield
  66. 66. Create How to Books @johnmayfield
  67. 67. Package Your Offer @johnmayfield
  68. 68. Create an Opt-In Piece @johnmayfield
  69. 69. MailChimp.com @johnmayfield
  70. 70. ConstantContact.com @johnmayfield
  71. 71. AWeber.com @johnmayfield
  72. 72. Create Content Capture Consumers Communicate & Cultivate Convert @johnmayfield
  73. 73. @johnmayfield
  74. 74. @johnmayfield
  75. 75. Add a Video to Your “About Us” Page @johnmayfield
  76. 76. PixelFilms Studio @johnmayfield
  77. 77. Melody Loops @johnmayfield
  78. 78. Take Notes Typing Handwriting Record Audio Take Photos Take Video Bookmark Websites
  79. 79. Systran
  80. 80. HighImpactEMail
  81. 81. HighImpactEMail
  82. 82. Use Networking - LinkedIn
  83. 83. LinkedIn Works!
  84. 84. LinkedIn Tip The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. @SocialMediaWeek
  85. 85. LinkedIn Tip LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. @Buffer
  86. 86. @johnmayfield
  87. 87. @johnmayfield
  88. 88. @johnmayfield
  89. 89. What do Websites and Cheese Have in Common? @johnmayfield
  90. 90. @johnmayfield
  91. 91. Change Happens - They keep moving the cheese Anticipate Change - Get ready for the cheese to move Monitor Change - Smell the cheese often so you know when it is getting old Adapt to Change - The quicker you let go of old cheese, the sooner you can enjoy new cheese Change - Move with the cheese Enjoy Change - Savor the adventure and enjoy the taste of new cheese! Be Ready To Change Quickly And Enjoy it Again - They keep moving the cheese
  92. 92. “Don’t be chained to thinking you have to do business the way you have always done business.” John Mayfield @johnmayfield
  93. 93. @johnmayfield Technology Coaching Offer Virtual Coaching Thursday’s 3-4 PM C.S.T. Recorded for playback Help With Your Technology Needs How to’s on What I Covered Today Build a Website - And More
  94. 94. @johnmayfield Technology Coaching Offer Plus - Access to “all” of my current technology videos at Business Tech Guy University
  95. 95. Thank You! @johnmayfield

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