3. How the financial crisis from 2008 has hit many
industries hard, in fact crippling some and
forcing others to retrench or downsize?
How a financial crisis might completely change
the thinking of global strategists in individual
companies and in foreign governments?

4. Rethink what they previously assumed to be
long-view growth patterns in terms of
international strategy and global
network structure
AIM: - Develop an Argument!!!

5. Name: - Pyara Singh, 01 Wife, 02 Kids, 02 Acre land
– Giljian, Jalandhar, Punjab
Profession: - Cook at Pizezeria, Hamburg, Germany
14 Years, 6 Euros an Hour (nearly Rs. 400/-)
1,200 Euros/month, 500 Euros/month
In Germany
In India

6. Giljian, Jalandhar, Punjab
300 Homes, Each home one abroad
Good houses, Best cars
US, Canada, UK, Germany, Italy, France & Belgium
Nakodar – All bank branches in single street.

7. In 2008, nearly 8 Million Indians work abroad
– Top recipient of migrant remittances (WB).
-Spending pattern
- Consumer goods
- Land/Property
- Building houses
(IMF)

8. Out of 1/3 of 25 Million Indians abroad
– 8 million are Punjabis
Reasons – Fertile land, Bigger families,
Divided lands, Smaller plots, lack of Industry
Outbreak of Sikh militancy (1980s)

9. During militancy – Shiploads of Punjabis moved to
unknown countries.
Punjabis – Join Army or Abroad
Punjabis – Hard workers, Adaptable.
Settled in 67 Countries.
Farm hands
Attendants
Cabbies
Run Stores

10. “NO STATUS”
6-8 SHARE A SMALL APARTMENT
EAT BREAD & TEA
SAVE THE MAXIMUM AND SEND HOME
PUNJAB RECEIVES 150-160 M$ EVERY YEAR

11. Because of Economic melt down
@ Job losses
@ Dwindling business
@ Less money, Empty markets
@ Banks stagnated, Flights cancelled
@ No business transaction
@ NRI visits cancelled, Traffics reduced
@ all reduced to 30% of actual

12. ARGUMENT
NRI – Punjabis
Banks – Punjab
Business/money transactions
Contingent approach of strategies
Awareness
Flexibility in the long-run