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Example Observational Process
1. Which credit cards to you use today?
2. Which is your favorite?
3. What is your weekend like?
4. How do you like to vacation?
5. What are your goals for the next 3 years?
6. What is most important to you?
7. What worries/excites you the most about the future?
8. What do you aspire to in life?

Published in: Design, Marketing
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