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Lean / Design Thinking Process
INTELLIGENCE INSIGHTS IDEATION
‣ Landscape Session
‣ Research Review
‣ Site Review
‣ Competitor Review
‣ Stakeholder Interviews
‣ 1-on-1 IDIs in Situ
‣ Synthesis
‣ Persona Creation
‣ Journey Mapping
‣ Opportunity Mapping
‣ Strategy Session
‣ Design Sprints
‣ Sketching
‣ Prototype Creation
Formalized Questions Insights & Opportunities Conceptual Directions

Published in: Design, Marketing
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