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Design for the six minds
Language Wayfinding
Vision /
Attention
MemoryEmotion
Decision
Making
#sixminds #sxsw #bebrilliant
Discover what the eyes seek and where.
Match their perception of space and interactions
Activate and harness their mental models.
Learn their lexicon.
Uncover what appeals, enhances and awakens.
Augment their micro decisions.

Published in: Design, Marketing
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