If you have ever wondered about creating an ebook for your business, this post is for you. I jumped on a Hangout with the amazing Sylvia McCracken to chat about ebooks; how they can boost your business, how you can repurpose content you ALREADY HAVE into an ebook (I love this one), and how to choose your topic to hit with the most impact. Watch the video and learn: How Sylvie became an authority and influencer in her field using ebooks How to choose your topic and gauge interest What “passive income” you can realistically expect from ebooks Where e-books fit in your content game plan How to get started and stay accountable http://killercontentacademy.com/repurpose-content-create-passive-income-e-books/

1. HOW TO
REPURPOSE
CONTENT
KILLERCONTENTACADEMY. COM
Jo Gifford + Sylvie McCracken
+ CREATE
PASSIVE INCOME
WITH EBOOKS

2. EBOOKS:
I recorded an interview with Sylvie McCracken about the
ins and outs of creating ebooks.
Here are the highlights.
02
INTERVIEW WITH
SYLVIE MCCRACKEN
To watch the interview on
YouTube click the button.

3. PICKING A TOPIC
Make sure you get the topic right, because that's
not something you can fix with a sexy title.
03
Is passive coming from an e-book really possible?
Yeah, totally.
Of course it depends on a lot of different things.

4. REPURPOSE CONTENT
People who have already created amazing content
really should be creating an e-book. These people
have a very easy path to finishing it quickly, and
rather effortlessly.
04
You have had some kind of conversation with your
audience, because either the blog posts are resonating or
they're not. They're getting a ton of engagement in the
comments or they're not. They're getting shared on social
media or they're not. This isn't like throwing darts blindly.
You have some sort of feedback already on what topic your
ebook should be about. That is half the battle, really.

5. WHAT IS PASSIVE?
An ebook is the most passive type of income.
Once you've sold the ebook, that's it. Other than
possibly some customer service around downloading,
that's it. Once you've sold it, you've sold it.
05
People have all different reactions to the term passive
income. Some people think we're talking about sipping
martinis all day and becoming millionaires. I'm not about
that life. Right now there's so much noise around passive
income. You can create this one thing and then you're in Bali
for the rest of your life, and it's all going to be totally easy.
I love to dream big but I think it's great to know this is an
income stream from stuff you may have already created.

6. RAISE
YOUR
PROFILE
People see a traditionally published book oftentimes as this
business card that will position them as a leader, that will
get them on stages and all of that, and it absolutely is.
An ebook can do the same thing.
06

7. 07
LEAD
MAGNETYour ebook can be a
reoccurring sales machine for
you, but also a massive paid
lead magnet. Which is kind of
amazing, right?

8. QUALIFIED LEADS
These are people that are interested. They've done
more than given you their email address, they've also
already given you some dollars.
08
People that have already become your customers often
times want more. So, if you're going to create a course, or a
higher priced product, or a membership site around that
topic? A percentage of those people who have given you
those $25 (or whatever you're selling it at) will be willing to
also pay the 200 or the 500 or the 5000 for your coaching
programme.

9. Your e-book can help find your audience, too.
09
In Sylvie’s health and nutrition business, the ebook is still
where 80% of her income comes from. It wasn't meant to
lead into other things, it was meant to stand alone as a
product, and that's what it's done.
The great thing there is, you can self-create this kind of
authority, this influence within your area of expertise and
interest

10. HOW TO START?
As a business owner who has already created some
content albeit it Facebook lives or blog posts or
something, how would you recommend that I start
the process?
10
Start paying attention to what is resonating with your
audience. Are you getting tons of engagement on these
particular five blog posts that are all around a similar
theme? Are you getting tons of questions and they need a
little bit more information, a little more help from you?

11. SWEET
SPOT
You need to be passionate about the topic, obviously.
Otherwise it's going to feel like a job, and we did not get
into entrepreneurship to give ourselves a job, so it's got to
be something you're passionate about but you've got to find
where it intersects with the stuff that your people want
and they're willing to pay you for.
11

12. 12
That's one of the things that you have to get
over this hurdle. Why are they going to pay me
for it? I've already written all these great blog
posts. Trust me, they want to pay you for it.
People pay for convenience and they pay for the
added value of having it one place.
WILL
THEY PAY
ME FOR
THIS?

13. 13
Usually your readers will pay attention to the advice
a lot differently, even if it's a small investment like
$25. Because they invested that money, they actually
read it and implement your advice.
Once has someone has invested and they have some
skin in the game, whether or not it's $25 or $500.
they're going to act on it.
A paid product is a win-win for you AND for your
client.
GREATER
IMPACT

14. GET STARTED
Set a goal and actually get it done.
14
Start by setting a goal and telling it to someone. Publicly
even better! Tell your audience… but at least telling
someone other than yourself. Set a goal for when you're
going to get it done. Whether that's 3 months or worst case
scenario, 6 months, but set a goal and actually get it done.
How many people do you know that have had on their
bucket list? Write a book or write an ebook. And 10 years
later, there's still no bucket. It's like, really, you haven't had
time in ten years? I'm not buying it.

15. GET STARTED
Your first ebook teaches you so much!
15
My first ebook was definitely not my best
one and I wrote my own sales pitch, not
having a clue what I was doing. Once I had
created enough revenue to re-invest in a
copywriter, that's what I did.

16. GET YOUR
EBOOK DONE
People sometimes get to the 90% done mark, and then start feeling a
little bit resistance. My favourite thing has become coaching that mind-
set piece over again. Why is the last 10% taking you so long? Is it
because you're worried about putting it out there, is it because you're
worried about going on stage with this thing as the expert? I've
managed to just slightly nudge people over the finish line. Gently but
getting it done, because 90% done is 0% done to everybody else.
16

17. MORE. . .
Click here to vists killercontentacademy.com and sign up for
content tips + hacks.
Click here for Sylvies's free cheat sheet on getting started
with an e-book.
17
How to take it further
with Jo + Sylvie and
get your ebook started:
To watch the interview on
YouTube click the button.