Radio Mattoli is a community radio station located in Wayanad, Kerala that was launched in 2009. It aims to give voice to marginalized communities in the region like farmers, tribespeople, women, and children. The document discusses Radio Mattoli's objectives of promoting development and positive social change. It provides details about the station's staffing, programming, coverage area, and initiatives to engage the local community. Radio Mattoli also summarizes some of its social interventions like helping secure ration cards for tribal people and highlighting innovative farmers.

1. WELCOME
radiomattoli 90.4 fm

2. A Clarion Call for Change
radiomattoli 90.4 fm

3. Radio Mattoli:
A Clarion Call for Change
 Community Radio Mattoli (90.4 FM) is the lone radio station of
Wayanad, located at Dwaraka, Mananthavady. It is a community
radio service initiated on 1st June 2009, licensed by the Union
Ministry of Information and Broadcasting, New Delhi.
 It was initiated by the Bishop of Mananthavady Rev. Mar. Jose
Porunnedom supported by the diocese of Mananthavady with the
prime objective of becoming a credible source of information that
has direct and immediate relevance to the community living within
its transmission zone.
 It provides farmers, tribes, dalits, women and children with an
opportunity to speak out, and be heard.

4. Objectives of Radio Mattoli
The prime objectives of Radio Mattoli are to:
 Provide a platform for the marginalized community to
voice their concerns
 Act as a catalyst for integral development of
individuals and society
 Act as a harbinger of socio economic development of
the community
 Bring about a positive social change in the society
 Enhance the knowledge ‘spectrum’ of the community
 Cater to the information requirements of the community
it serves

5. radiomattoli 90.4 fm
Coverage: signal of Radio Mattoli reaches all the 49
revenue villages of Wayanad district and some areas of
Kannur, Malappuram and Nilgiris districts

6.  We broadcast in four major tribal dialects of Wayanad.
Radio Mattoli is the
first community
radio in Kerala

7. o Mattoli is the only electronic media that has daily broadcast in
tribal dialect

8. We adhere to the Guidelines of MoIB
More than
60%
of content is
collected from,
produced by
and oriented towards
the community

9.  Radio Mattoli has a Daily Broadcast of 17 hours.
 6.00 am – 11.00 pm Daily

10. Radio Mattoli
The Lone Community Radio Station in Wayanad
radiomattoli 90.4 fm

11. Inauguration of Radio Mattoli – June 01, 2009 - MI Shanavas (Hon. Wayanad MP)

12. Radio Mattoli as ‘Fifth Estate’ for Positive Change
Radio Mattoli has succeeded in winning the confidence and
affection of the people in Wayanad as a credible media for
social development.
The main stream media often fail to recognise and address
people’s concerns at grass root level due to its. This is where
Radio Mattoli functions as ‘Fifth Estate’.
For the people of Wayanad, Radio Mattoli in their own expression
‘is our own radio station’. This is the greatest recognition for us,
which we value the most...!

13. Radio Mattoli as ‘Fifth Estate’
 Radio Mattoli functions as an alternative
to main stream media
 We strongly believe that the true
objective of a credible media is To
Convince, Not to Confuse
 People of Wayanad depend upon Radio
Mattoli for specific information/guidance
that has direct impact on their lives
 As a guide, friend, partner Radio Mattoli is
always with them; as one among them

14. Radio Service
for the People, by the People, of the People
To know the real pulse of the people in the district,
and address their concerns effectively through
radio programmes, Radio Mattoli roped in expert
volunteers; people from various walks of life in the
content advisory committee. The needs of local
community which are often neglected by the
mainstream media could be adequately
addressed by community radio through
participatory communication.

15.  Radio Mattoli always pays great attention to people’s concerns and
issues
 Suggestions and contributions from the community add flavour to the
content and enrich the radio programmes
 Radio Mattoli dedicates special slots during all religious festivals, to give
equal representations to people from different faiths
 Radio always give expression to people’s thoughts/creativity by greatly
encouraging the local community to be part of the programme making
affairs
 Radio Mattoli never shies away from taking the responsibility of media
for social change
 This instils an emotional attachment, and a sense of ownership among
the local commune
 Radio Mattoli’s interventions resulted in swift actions from authorities to
address various issues

16. We do Proactive programs addressing to the
cross sections of the audience like….
Farmers
Tribes
Students
Youth
Women
Marginalized groups etc…

17. • We choose content relevant and applicable to the
lives of the listeners.
• We ensure the Credibility of the information provided
• We use Creative formats of broadcast
• Emotional connect the program offers is a key feature
of community radio
• We maintain non defective broadcast and high
quality recording

18.  Talk shows
 Radio skits
 Folk music
 Interviews
 Phone in programs
Using a variety of program formats like……

19. Radio Mattoli Flagship Programs
 Naattukaaryam
A programme in which public can call to Radio Mattoli to address
any grievance or issues. The calls will be recorded and the same will
be broadcast in a timely manner
 Thudichetham
Programme for tribal people, in tribal dialect on various subjects.
The speciality is all these programmes are produced by tribal
people themselves. This programme is immensely popular among
both the tribal people and the general public
 Jana Vaani
A programme on public interest issues where Radio Mattoli acts as
a mediator between the public and the govt machineries to
redress public concerns
 Atma Njattuvela
Programme on current issues/concerns of the farming sector. This
programme is highly popular among the farming community.
Farmers receive information on all aspects of farming/agriculture
through this programme.

20. A management committee comprised of
representatives from the community streamlines
the program policy

21. Station Management
A Core Team in the office consisting of Dr.Fr.Thomas Joseph
Therakam, Director, Fr.Jaise Baby Chettiassery, Assistant Director,
Programme, Fr.Jose Kavunkal, Assistant Director Broadcasting, and
Mrs. Sindhu Justin, Office Superintendent takes care of the day
today affairs in Radio Mattoli office, under the overall guidance of
the Managing Committee, and enabling support of the Director
Board of Wayanad Social Service Society (WSSS).
Radio Mattoli is the Information Communication Technology (ICT)
wing of Wayanad Social Service Society, an NGO in Wayanad with
39 years of standing in the socio-economic development turf of
Wayanad District.

22. radiomattoli 90.4 fm
Station Director
Adv. Dr. Fr. Thomas Joseph Therakam
Asst. Directors….
Fr Jaise Baby
Production
Fr Jose Kavunkal
Technology
Sindhu Justin
Superintendent

23. Staff and Volunteers….
radiomattoli 90.4 fm

24. Volunteers are the real strength of Radio Mattoli. It is because of their
goodwill, sheer dedication and sincere contribution towards all
aspects of programme production, the production at Radio Mattoli
goes smoothly without any hitches.
Expert Volunteers: Radio Mattoli has many expert volunteers.
Most of the volunteers are retired hands from various fields.
They are highly active towards programme conceptualisation,
idea generation, and programme making.
Other Category of Volunteers: Scores of volunteers from various
walks of life; school students, college students, men and
women, come to Radio Mattoli station to render their service
at various capacities.

25. Expert Volunteers
(Rtd. Service personnel , teachers, Govt. officials, farmers, housewives)
radiomattoli 90.4 fm
Program Volunteers – Students and Youth

26. radiomattoli 90.4 fm
Tribal Stringers –
who are paid for program production in tribal languages

27. Our programs are thematically divided into 13 sections
1. Agricultural
2. Educational
3. Informative
4. Cultural
5. Women oriented
6. Youth oriented
7. Contemporary
8. Musical
9. Health
10.General knowledge
11.Tribal
12.Phone in programs
13.Others

28. The latest listenership survey revealed that we
had more listeners to agricultural programs than
film music.

29. We regularly collect audience feed back
through…
Phone in and phone out programs
Emails
Letters
Interviews……

30. We also gather content and feedback through
• Focus group discussions…
• Round table meets
• Open forums…
• Workshops …
• Seminars…
• Personal accounts of people during field
visits/OB recording

31. A group of experts evaluate the programs on
regular basis for quality control……

32. We have Mattoli School Clubs in 93 Schools of Wayanad. The
students from these school clubs and kids from anganvaadis record
programs at Mattoli
Mayilpeeli for Kids
Mazhavillu for Students
Mattoli School Clubs – a Unique initiative of Radio

33. We receive
content from..
Vigyan Prasar
Gyan Vaani
SIET
We share
content with
other CRS like
Radio Benzigar
And Web Platforms
Like EDDA

34. 2. Human Resource Sustainability
On going training sessions are
conducted for Staff and Volunteers

35. 2. Human Resource Sustainability
For expansion of expertise we make visits to other radio stations
attend trainings and avail assistance from experts (AIR)

36. We provide the media students facility
for internship and training

37. We are keen to maintain a safe, friendly and nurturing
environment in the CRS

38. We maintain
Transparent account system….
Registers for different categories of staff…
Surveillance camera…
Conduct monthly staff meetings..

39. We look into the welfare of Staff
through
Health Insurance for staff..
Cash gifts, picnics……
Birthday greetings….
Performance assessment….
Staff Provident Fund….

40. Radio Mattoli is equipped with a state of art Recording studio
and On Air Studio modern audio gears which are also
covered by Insurance..

41. radiomattoli 90.4 fm
Radio Mattoli is supported
by governmental and non governmental agencies like NABARD,
ATMA, Indian Coffee Board, Ministry of Culture, National Human
Rights Commission, State Horticulture Mission, State Dairy
Department…etc

42. Social Interventions of Radio Mattoli
Emergency veterinary medical camp in Mananthavady to prevent the
spread of hoof disease in cattle
Radio Mattoli’s timely intervention resulted in the conduct of emergency
veterinary camp in places such as Thannikkal, Koyileri, Payyampally, and
Arattuthara in Mananthavady Grama Panchayath where sporadic hoof
disease among cattle had been reported.
Ration Card to 358 tribal people
Radio Mattoli received a complaint from a tribal lady (Leela, residing in
11th ward of Edavaka Grama Panchayath), stating that she did not
have a ration card, as she did not own a house. Radio Mattoli took up
this issue and broadcasted the letter she sent to our Janvaani program.
which finally resulted in the issue of ration card not only to Leela, but
also to all 350 homeless tribal people in the Gram Panchayath

43. Media visibility to innovative farmers in the district
Radio Mattoli gave media visibility to Mr. Eldo Baby from
Pozhuthana Grama Panchayath who earns around Rs. 5
lakhs from a meager 75 cents of land he owns. This caught
the attention of many from different quarters, and it brought
him the coveted “Best Farmer Award” of Thodupuzha
Gandhiji Studies Centre 2010-2011.
Radio Mattoli is instrumental in highlighting the achievements
of enterprising student farmer Mr.Hashique, and precision
farmer Mr. Digaul Thomas in Wayanad. Farmer success stories
by Radio Mattoli inspire many people to turn to agriculture.

44. Radio Mattoli (90.4 FM) AIDS Awareness Campaigns
 Radio Mattoli as part of its one month campaign against AIDS,
dedicated special slots for airing AIDS awareness programmes. We
produced/organiseding AIDS awareness campaigns in different
formats viz; audio documentaries/audio skits/interviews/short film
etc; to mark Dec-1, 2012 the World AIDS Day.
Radio Mattoli (90.4 FM) AIDS Awareness Poster Design Campaign
 Radio Mattoli has conducted an AIDS Awareness poster design
competition. Students from educational institutions in the area such
as Gurukulam college, Sacred Heart Higher Secondary School, and
AUP school Dwaraka, Mananthavady participated in the poster
design competition. Prizes were distributed to the winners at the
inaugural ceremony of AIDS awareness rally on Dec-1 2012.

45. Medicinal Plant Distribution to 300 farmers
 Radio Mattoli in association with NABARD
organised free distribution of medicinal
plant sapplings to 300 farmers in its bid to
generate awareness on the importance
of planting and preserving medicinal
plants.

46. Social involvement
through convergence programs
Round Table on Climate Change

47. Conducting Open forums
on Social issues like Violence against Women

48. Promoting Young Talents
Mazhavillu _ a series of competitions conducted for students

49. Water color painting competition for Kids on Children’s Day

50. fostering religious harmony and social integrity
through special programs….
Karkidakam – Ramayana Masam
Sanmanasullavarkku Samadhanam -
Christmas thoughts
Ramadan Mattoli

51. Radio Mattoli Initiatives
 Community Newspaper Nattuvettam
Nattuvettam, is a monthly Community Newspaper which is a joint
initiative of Community Radio Mattoli (90.4 FM), Dwaraka, M S
Swaminathan Research Foundation (MSSRF) Puthoorvayal, and
District Kudumbasree Mission, Kalpetta.
Nattuvettam aims to perform the role of a socially committed
media for development. Nattuvettam is a first of its kind initiative in
Kerala aimed at bringing an encompassing social change
.
It focuses mainly on three key areas namely:
 1 Agriculture
 2) Social scenario and development
 3) Environment & Health

52. Free Radio Set Distribution to Tribal Hamlets in Wayanad in
Association with Rajiv Gandhi National Institute of Youth
Development (RGNYD)
Radio Mattoli’s having understood the real potential of Radio as a tool
for development communication submitted a proposal to Rajiv Gandhi
National Institute of Youth Development, Sreeperumbathoor, Chennai for
Need Based Youth Development Programme in Wayanad.
Rajiv Gandhi National Institute of Youth Development has donated 500
Philips radio sets to Radio Mattoli for free distribution among tribal
hamlets, tribal residential schools, and pre-metric hostels in the district
A project envisaged by Radio Mattoli for extending the reach of
educational programmes broadcast by Radio Mattoli for the benefit of
tribes in the district
Minister for Welfare of Scheduled Tribes, Youth Affairs, Ms. P.K
Jayalakshmi inaugurated the District wise Radio Set Distribution

53. PSC Coaching to Tribal
Community
Radio Mattoli as part of a joint initiative between RGNIYD,
Tribal Development Department, Radio Mattoli, and
Neethivedi, an NGO for tribal development successfully
organised Public Service Commission coaching classes
for 30 tribal youth for eight days in installments

54. Radio Mattoli Laurels
Radio Mattoli is always in the forefront to recognise, and
honour the talents/skills/achievements of people in
different walks of life. Radio Mattoli organised many
functions to honour people who carved a niche in their
day to day activities.

55. Prathibha Sangamam: Annual Talent’s Meet
 Radio Mattoli honors all the students in the district of Wayanad who win
A+/A1 for all subjects in the SSLC/+2 examinations every year
 Full A+/A1 winners are awarded with medal and certificate of
appreciation in public meeting
 Students of State Syllabus/CBSE/ICSE syllabus who bag A+/A1 in 10th
and 12th grade examinations are eligible to apply
 Career guidance classes by experts
 Helps the students to have clear understanding of job oriented higher
studies
 Free registration for the participants
 The first Prathibha Sangamam was organized on 28th May 2012. Mr.
Harikishore IAS, then Mananthavady Sub Collector ,was the chief guest
 On 31st May 2013, Radio Mattoli organized Prathibha Sangamam 2013

56. Polima: The Best Farmer Award
Radio Mattoli has instituted Polima 2012, an
agriculture award aimed at promoting
agriculture in Wayanad. Out of ten finalists
who were voted by Radio Mattoli listeners, Mr.
K. K. Nasar and Mr. Mathew Unnippally
emerged the winners. Ms. Veena. N.
Madhavan, IAS- Sub Collector of Wayanad
distributed the awards in the public meeting
presided over by Mr H.B. Pradeep Master ,
President Edavaka Grama Panchayath, at
Radio Mattoli on Nov.1, 2012.

57. Recognitions/Awards Received
Radio Mattoli has received much recognition from various
quarters for its contribution to social development. The
variety of the programmes and the richness of the content
make Radio Mattoli unique from the rest of Community
Radio Stations.
 National Award for Sustainability-2013
Radio Mattoli in its continuous journey of media
excellence, attained a milestone by bagging the
coveted National Award for Sustainability 2013. We
set an example for other Community Radio Stations
in India to achieve encompassing sustainability
which is still a distant dream for many...

58. Manthan Award South Asia & Asia Pacific 2012 Jury’s
Special Mention in Community Broadcasting
Category
Manthan Award South Asia & Asia Pacific 2012 Jury’s
Special Mention in Community Broadcasting category-
a golden fete won by Radio Mattoli enhances our role
as a media for development communication. We take
great pride in this, as there were total of 470 entries from
ten countries including India.
Recognition by UNICEF
Radio Mattoli received a golden feather on its cap
when a study published recently by UNICEF (‘The
Abiding Voices: Sustainability of Community Radio in
India’ 2012) adjudged Radio Mattoli as one of the best
community radio stations in India. This recognition stands
as a testimony to the immense potential CRS possess, as
a powerful media for social change.

59. Special Citation
Curing Love’, a short film on the importance of proper
diagnosis of TB, directed by Fr. Jaise Baby, Associate
Director-Programmes, Radio Mattoli, as part of the TB
awareness programme received special citation during the
2012 TB tales Short Film Competition conducted by REACH.
Community Radio Association, South India (CRA) Chairman
Station Director Dr. Fr. Thomas Joseph Therakam is elected
the South India Chairman of Community Radio Association,
India (CRAI). By virtue of this office he is ex-officio President
of CRA South Zone, comprising of the States of Andhra
Pradesh, Karnataka, Kerala and Tamil Nadu. South zone
has the largest number of CRSs, numbering 45. The total
number of functional CRS in India as on February 1st, 2013 is
147.

60. Station Director speaking at I National Community Radio Sammelan
Participating in National Seminars…..

61. Pioneering Roles Taken by Radio
Mattoli
 Radio Mattoli is being looked upon as a
model community radio station in India
 Radio Mattoli is the first Community Radio
Station that received Grant in Aid from
NABARD and ATMA
 Radio Mattoli resource persons are invited by
many CRSs in India to render their knowledge
and expertise in Media Development
 Personnel from many CRSs in India visit Radio
Mattoli on a regular basis to enhance their
knowledge in CRS management

62. Recognition to Radio Mattoli as a Potential Tool for
Spreading Financial Literacy to the Masses by Reserve
Bank of India
Radio Mattoli got a distinctive opportunity to make a
presentation on the role of Community Radio in imparting
financial literacy to the masses, at the two day seminar
organised by Reserve Bank of India at Pune on February
21st, and 22nd 2013. Reserve Bank of India having
understood the potential of Community Radio in Spreading
Financial Literacy to the Masses invited Radio Mattoli to
present our experience.
Dr.Fr.Thomas Joseph Therakam, Station Director explained
the specific roles radio can play to impart knowledge to
the community through dynamic radio programmes.

63. Sustainability
Sustainability is the most worrisome aspect faced by most of
the Community Radio Stations in India. To meet the expenses in
the smooth running of radio station is a constant concern. Fund
mobilisation is not at all an easy task and involves many
challenges. Radio Mattoli devised multiple strategies for fund
mobilisation. The financial sustainability models we have been
practicing are as follows:
Tapping Funds from Different Organisations towards
Programme Support (Sponsorship)
We have been sustaining mainly through the funds mobilised
from various government and non government organisations to
implement different projects for the public good. By projects,
we mean radio awareness series of different kind, and different
tenure. Sometimes we get long term support which may run
into two or more years; whereas some would be of short term,
say three to six months. It can be noted that all the grant in
projects we have implemented have direct relevance and
benefit to the community.

64. Radio Mattoli receives grant in support from
the following organisations:
 The National Bank for Agriculture and Rural
Development (NABARD)
 Kerala State Council for Science and
Technology& Environment (KSCSTE)
 Kerala State Legal Services Authority (KELSA)
 Agriculture Technology Management Agency
(ATMA)
 Spices Board
 Coffee Board

65. We are enlisted in Media List of Kerala State
We receive ads from PRD at a rate of
Rs. 20/second
Revenue is also generated from ads of State Lottery, National
Saving Scheme, Postal Insurance ..etc..
We also receive ads from DAVP

66. Impact of Mattoli
 Posters denigrating to dignity of women
removed
 Actions taken to repair rural roads
 Rubber subsidy extended to more villages
 Attention brought to agrarian crisis in Wayanad
 Intervention of PR Institutions ensured through
phone in programs
 Mattoli is pro- Life - Case of Reshma
 We are giving voice to voiceless people

67. Impacts of Mattoli
 Mattoli took initiative to send 15 farmers to the training
organized by Coconut Development Board at
Thodupuzha
Friends of coconut tree…..

68. Impacts of Mattoli
 Mattoli plays a key role
in rejuvenating the dooming agrarian sector of Wayanad by
promoting best agricultural practices and success stories
attracting new generation to modern farming practices
like precision farming and
propagating Organic Farming
Green Life style

69. Impacts of Mattoli
The farmers promoted by Mattoli later emerged as State Award
Winners…..
Eldo Baby Pozhuthana – Winner, State Award for Best Farmer

70. Impacts of Mattoli
 Students from various Colleges visit Mattoli to
learn the concept of Community Radio

71. Mattoli Kiosk adds up to the visibility of Radio Mattoli

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