9. New challenges IN THE LAB >> IN THE WILD USERS >> PEOPLE DEMONSTRATORS >> WORKING APPS THEORETICAL CONTRIBS >> THEORY IN PRACTICE A SINGLE RESEARCHER >> INTERDISCIPLINARY TEAMS
10. Action research Collaborative research Technology-centric design Ethnography & workplace studies End-userinvolvement Participatory design
13. www.IDEO.com An innovation and design firm that uses a human-centered, design-based approach to helporganizations in the business, government, education, and social sectorsinnovate and grow. Bill Moggridge Chip Heath Tom Kelley Tim Brown
15. Disclaimer THE HCD-toolkit is NOT perfect nor complete. But, it provides INSPIRATION to learnmoreaboutusing a design perspective for your research.
16. Human-Centered Design (HCD) is a process and a set of techniquesused to create new solutions for the world. The reason this process is called “human-centered” is because it starts with the peoplewe are designing for. Solutions in terms of products, services, environments, organizations, and modes of interaction.
18. HEAR : CREATE : DELIVER HEAR: During the Hearphase, your Design Team willcollectstoriesand inspiration from people. You willprepare for and conductfield research. CREATE:Inthe Createphase, your Design Team will work together in a workshop format to translatewhat you heard from peopleintoframeworks, opportunities, solutions, and prototypes. During this phase you willmovetogether from concrete to more abstract thinking in identifyingthemes and opportunities and back to the concrete with solutions and prototypes. DELIVER: The Deliver phasewillbegin to realize your solutionsthrough rapid revenue and costmodeling, capabilityassessment, and implementationplanning. This willhelp you launch new solutions into the world. Senarious: (Day), Week-long, Severalmonths, activateexistinginsights
21. HEAR THEORY inspireimagination and informintuition about new opportunities and ideas. Qualitativemethodscanhelpunveilpeople’s social, political, economic, and culturalopportunitiesand barriers in theirownwords. Deep understanding, not broad coverage
22. Hear Steps Identify a Design Challenge Identify People to Speak With Choose Research Methods (Individual and Group Interviews, In-ContextImmersion) Develop an Interview Approach (Guide, Scenario-basedquestions, Techniques) Develop Your Mindset (Beginners, Observe v. Interpret)
23. Identify a Design Challenge A good Design Challenge should be: » Framed in human terms (ratherthan technology, product, or service functionality) » Broad enough to allow you to discoverthe areas of unexpectedvalue » Narrowenough to make the topicmanageable
25. CREATE To move from research to real-world solutions, you will go througha process of synthesis and translation. This is the mostabstract pointof the process whereconcreteneeds of individuals are transformedintohigh-levelinsightsabout the larger population and system frameworksare created. Duringthis phase, solutions are created with only theDesirabilityfilter in mind.
26. CREATE THEORY Synthesistakesus from inspiration to ideas, from storiestosolutions. Brainstorming makes usthinkexpansively and withoutconstraints. Prototypingis aboutbuilding to think.
27. Create Steps ShareStories IdentifyPatterns (Extract Key Insights, FindThemes, CreateFrameworks) CreateOpportunity Areas Brainstorm New Solutions Make IdeasTangible Gather Feedback
28. MAKE IDEAS TANGIBLE Prototyping is aboutbuiding to think - whatever it takesto communicatethe idea. Prototypingallows you to quicklyand cheaplymake ideastangible so theycan be testedand evaluated by others - beforeyou’vehad time to fall in love with them. BUILD TO THINK : ROUGH, RAPID, RIGHT: ANSWERING QUESTIONS
29. GATHER FEEDBACK A great way to get honest feedback is to takeseveralexecutionsoutto people. Whenthere is onlyoneconceptavailable, peoplemaybe reluctant to criticize. However, whenallowed to compare and contrast, peopletend to speakmorehonestly.
31. Deliver Oncethe design team has createdmanydesirable solutions, it is time to considerhow to make thesefeasible and viable. The Deliver phasewillcatapult the topideastowardimplementation.
32. DELIVER THEORY Delivering solutions starts with creatinglow-investment, low-costwaysof tryingout your ideas in a real-worldcontext. Implementation is an iterative process that willlikelyrequiremanyprototypes, mini-pilotsand pilots to perfect the solution and support system. This process invites you to work in the belief that new things are possible.
33. Deliver Steps Develop a Sustainable Revenue Model (CustomerValue Proposition, Revenue Sources, Stakeholder Incentives) IdentifyCapabilitiesRequired for Delivering Solutions (Distribution, Requirements v. Capabilities, Potential Partners) Plan a Pipeline of Solutions
34. PLAN MINI-PILOTS & ITERATION For each solution in your pipeline, it is important to identify simple, low-investmentnext steps to keep the ideasalive. One way to keepiteratingand learning is to plan mini-pilotsbeforelarge-scalepilots or full-scaleimplementation. For eachmini-pilot, ask threequestions: » Whatresourceswill I need to test out this idea? » What key questionsdoes this mini-pilotneed to answer? » Howwillwemeasure the success of this mini-pilot? >> MINI-PILOT PLANNING WORKSHEET >>
37. Field Expedition Downtown Tilburg Theme: Designing for Citizen Crisis Preparedness and Response Explorepeoplesdesire on new innovative services on crisispreparedness and response
38. Theme: Designing for Citizen CrisisPreparedness and Response Field Expedition: 14:00-16:00 IdeaPlayground: 16:00-18:00
45. Identify design opportunities Focus on a fewinsights Materialize your design ideas Make visible the material from the field work Provide simple design mockups Share your insights and ideas
