DataCamp's investor deck after the Techstars program of 2015.

1. DataCamp
jonathan@DataCamp.com
+1 415 941 9347
Techstars Demo Day Pitch
Ǧ Demo

2. 1.7MM
data science professionals
Shortage of…
Problem
Source: McKinsey & Company. Expected shortage by 2018, in the US alone.

3. Market
Sources:
- 2014 data science salary survey (O’Reilly)
- Big data: The next frontier for innovation, competition, and productivity (McKinsey & Company)
- 2014 Dice Tech Salary Survey
• Median income of a data scientist:105k-144k
• R, SQL, Python and Excel are top data science tools
• Highest-paid IT skill is R programming
Shortage of data scientists…
I keep saying the sexy job in the next ten years will be statisticians.
People think I'm joking, but who would've guessed that computer engineers would've
been the sexy job of the 1990s?
Hal Varian - Chief Economist Google
• Large companies retrain STEM profiles
• Professionals are interested in acquiring
these skills because of career opportunities
drives demand for training

4. Interactive data science training
for professional and aspiring
data scientists.
Solution

5. Jonathan Cornelissen PhD
Co-founder & CEO
Martijn Theuwissen
Co-founder & CMO
Dieter De Mesmaeker
Co-founder & CTO
Filip Schouwenaars
Software engineer
Team
Professional experience in data science, web development and sales & marketing

6. Product
Ǧ
Learn by doing

7. Traction
120,000+ registered users
0
30,000
60,000
90,000
120,000
Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015
4.6MM exercises completed
◎ 30% course completion rate
60 Net Promoter Score
65k unique visitors past month
60% returning visitors past month
~ 2% conversion to paid

8. Business model
Students
$9/mo.
Professionals
$25/mo.
Enterprise
Ask
$0 to $12.5k MRR
in just 9 weeks
Free basic courses
Subscription to premium course catalogue

9. Positioning
DataCamp
Interactive learning
Focus on data science
Total funding
• codecademy.com: > 12.5 M
• codeschool.com: acquired for 36M
• duolingo.com: 38.3M
• coursera.org: 85M
• lynda.com: acquired for 1.5B
• treehouse: 12.4M
• pluralsight.com: 169M
• udacity.com: 55M

10. Roadmap
Terms
750k
Convertible note
5M cap
20% discount
ǡ 100k+ MRR
5,000+ subscribers
Product
Certification
Gamification
Python
LJ 9-12 months goals
Courses
Data Science
curriculum
Marketing
Partnerships
SEO
Conversion

11. DataCamp
jonathan@DataCamp.com
+1 415 941 9347
@datacamp_com
Techstars Demo Day Pitch
Ǧ Demo