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Advanced Landing Pages

SMX West 2009

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Advanced Landing Pages

  1. 1. “mortgage rates ” “ipod” “movies” “custom t-shirts” “NYC restaurants” “ringtones” “cheap flights to SFO” “auto insurance”
  2. 2. Marketingʼs Top Dog… “Nipper” Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  3. 3. Todayʼs top Marketing dogs eat Advanced Landing Page Optimization Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  4. 4. • NYC & SF RAMP creates SOA (service oriented architecture) for event driven display ads & landing pages. We live at the epicenter of unprecedented relevance, functionality and performance. We love APIs, semantic technology, targeting, user control, analytics, optimization & great design. Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  5. 5. RAMP Press & Speaking Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  6. 6. My Blog – About to turn 3 Now read in over 30 countries! Published Case Studies (partial list) • Testing Methodology • Landing Page Simplicity • Query Reinforcement • Keyword Match Type • Social Media Optimization • Branded Keywords • Targeted Content • Trust & Security Icons @jonathanmendez Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  7. 7. There is a sea change… Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  8. 8. Akamai Realtime Data 02/05/09 16:32EST Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  9. 9. to a web of correlations From a web of links… http json rdf sparql html xmpp php href Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  10. 10. “The benefit of the Web is proportional to the number of connections -- to related information.” -Tim Berners Lee Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  11. 11. This is about MUCH MORE than landing pages Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  12. 12. REAL TIME WEB TECH IS EXPLODING AROUND US This is the real time web Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  13. 13. but still begins and ends with people Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  14. 14. What they tell us explicitly Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  15. 15. & Implicitly http://www.google.com/search? hl=en&safe=off&client=safari&rls=en&q=implicit +data&btnG=Search Implicit Data - Now with over 40 URL parameters! Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  16. 16. To create rules… IF-THEN Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  17. 17. Could you deliver more relevance if your database was the web itself? JSON XML REST API XMPP JavaScript AJAX PHP RDF SPARQL OWL Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  18. 18. You could build a store from APIs for Products, Shipping, Payment… www.programmableweb.com Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  19. 19. Semantic Mashup Landing Page Example Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  20. 20. Rule 2 Rule 1 Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  21. 21. Rule 2 Rule 1 Rule 3-100+ Rule 100+- 1000+ Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  22. 22. Rule 2 Rule 1 Rule 3-100+ Rule 100+- Relevant! 1000+ Helpful! Useful! Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  23. 23. Rule 2 Rule 1 Rule 3-100+ Rule 100+- Relevant! 1000+ Helpful! Useful! Persuasive! Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  24. 24. Landing Pages as Social Media Amplifiers  FB Connect, Open Social APIs have enabled new types of landing pages  They leverage Social Networks, without re-creating them  They use social graphs to create a quot;Social Marketing Amplifierquot; Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  25. 25. Social Media Advertising Success through the Backdoor Impressions + 53% more impressions for the same budget $50K in Ad Buy @ $2.50 CPM $75K in Online Ads w/ Social Amp Landing Page (@ $2.50 CPM) Additional Benefits: + 17,700 quot;Fansquot; + 5,000 Comments + 1,100 Conversions Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  26. 26. The Landing Page Becomes the Ad Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  27. 27. For Dockers CPC on the “Landing Page Ad” was 1/5 the CPC of “brand” keywords …and had unlimited inventory !!! Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  28. 28. Wisdom from our keynote presenter this morning… “The Internet is based on a layered, end-to-end model that allows people at each level of the network to innovate free of any central control. By placing intelligence at the edges rather than control in the middle of the network, the Internet has created a platform for innovation.” -Vinton Cerf Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC
  29. 29. Thanks!! Site: rampdigital.com Blog: optimizeandprophesize.com Twitter: @jonathanmendez Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

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