Optimizing for the Mobile Web

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Jonathan Mendez

Presentation at Conversion Conference West San Jose May, 2010

Business Technology

1:45 Tuesday, October 5 Optimizing For the Mobile Web

Hello, I’m Jonathan Mendez, Founder & CEO of Yieldbot Twitter: @jonathanmendez Blog: Optimize & Prophesize (search “jonathan mendez”) Company: Yieldbot (www.yieldbot.com) Location: New York City 2006-2008 2008-2010+

Mobile Analytics Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Mobile Agencies Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Keynote Systems 2009 M-Commerce Report Amazon.com Barnes & Noble Best Buy Costco Dell Foot Locker Musician’s Friend Sears Target Wal-Mart Measurements taken in New York and San Francisco using AT&T, Sprint, T-Mobile and Verizon Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Speed 8.3 seconds to 34.4 seconds for Homepage 5.7 seconds to 26.8 seconds for Product pages 4.5 seconds to 37.9 seconds to view Search results pages Conversion East 2010 © Yieldbot Inc. NYC :: Boston

UPTIME Between 97.6% and 74.7% Consumers who connect to the Internet via a computer expect 99.5% or better availability Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Performance Circa 1996! Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Start Mobile Optimization with the Basics ,[object Object]

Radical Simplicity icons + text: people process images faster than copy search: most people land with a goal Targeting! (+CRM & UX) Best Selling = Most Relevant Categories Peek Above Fold Conversion East 2010 © Yieldbot Inc. NYC :: Boston

The ColorsProvideCues Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Visual Messaging Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Mobile is fast becoming the primary design consideration

Small Screen Changes Everything Conversion East 2010 © Yieldbot Inc. NYC :: Boston

The (Death Magnetic) image was created to be recognizable, even on a cell phone screen. David Turner, a partner at Turner Duckworth, said: "It's not just about sleeve art anymore, it's about creating icons that work across media.” http://www.brandrepublic.com/News/845945/Metallica-uses-Coca-Colas-design-agency-new-album/

Mobile Landing Page Contest vs. Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Take Five Page Load Time & Uptime Matter Most Radically Simple Screens Use Color Palette to Improve User Recognition Messaging is Visual as Much or More than Txt Allow Mobile to Drive Design Considerations Conversion East 2010 © Yieldbot Inc. NYC :: Boston

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Optimizing for the Mobile Web

1. 1:45 Tuesday, October 5 Optimizing For the Mobile Web

2. Hello, I’m Jonathan Mendez, Founder & CEO of Yieldbot Twitter: @jonathanmendez Blog: Optimize & Prophesize (search “jonathan mendez”) Company: Yieldbot (www.yieldbot.com) Location: New York City 2006-2008 2008-2010+

5. Keynote Systems 2009 M-Commerce Report Amazon.com Barnes & Noble Best Buy Costco Dell Foot Locker Musician’s Friend Sears Target Wal-Mart Measurements taken in New York and San Francisco using AT&T, Sprint, T-Mobile and Verizon Conversion East 2010 © Yieldbot Inc. NYC :: Boston

6. Speed 8.3 seconds to 34.4 seconds for Homepage 5.7 seconds to 26.8 seconds for Product pages 4.5 seconds to 37.9 seconds to view Search results pages Conversion East 2010 © Yieldbot Inc. NYC :: Boston

7. UPTIME Between 97.6% and 74.7% Consumers who connect to the Internet via a computer expect 99.5% or better availability Conversion East 2010 © Yieldbot Inc. NYC :: Boston

10. Site UptimeThen move to UI/UX…

11. Radical Simplicity icons + text: people process images faster than copy search: most people land with a goal Targeting! (+CRM & UX) Best Selling = Most Relevant Categories Peek Above Fold Conversion East 2010 © Yieldbot Inc. NYC :: Boston

14. Mobile is fast becoming the primary design consideration

16. The (Death Magnetic) image was created to be recognizable, even on a cell phone screen. David Turner, a partner at Turner Duckworth, said: "It's not just about sleeve art anymore, it's about creating icons that work across media.” http://www.brandrepublic.com/News/845945/Metallica-uses-Coca-Colas-design-agency-new-album/

20. Take Five Page Load Time & Uptime Matter Most Radically Simple Screens Use Color Palette to Improve User Recognition Messaging is Visual as Much or More than Txt Allow Mobile to Drive Design Considerations Conversion East 2010 © Yieldbot Inc. NYC :: Boston

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