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                     EdgeRank

   ∑
   edges e
             u wd
             e   e    e     for prior
                                     EdgeRan
                               Faceboo

                              each use
                          EdgeRan
                            every us
                                      itizing co

                                    k, Faceb
                                       er the co
                                                  k is
                                           k’s algor
                                                      ithm
                                                  ntent on
                                          r’s wall. W
                                                ook show
                                                   ntent
                                                        ith
                                                            s
                               most rel
                                           evant to
                                     them.
Insights
  over
Analytics
Example




                 ReadWr
                          ite show
             compel                   s
                      ling visu
          short de              als and
                  scription
                             s of con
             on Face                    tent
                     book, in
                                viting
              convers
                       ation wh
            reservin              ile
                    g their r
                               icher
             posts fo
                     r their si
                                te.
Example      Buzzfeed
          user-valu
                        delivers
                    e in the f
          of conte            orm
                  nt, along
          equally v          side
                    alued pa
          content             id
                   from thir
                             d
               parties.
Example
                  Presiden
                             t
              Obama’s
                         highly
          visual vic
                     tory twe
          the mos               et is
                    t retwee
                               ted
              tweet ev
                         er.
6 Tech and Media Trends For 2013
6 Tech and Media Trends For 2013

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6 Tech and Media Trends For 2013

  • 2.
  • 3.
  • 4.
  • 5. Example EdgeRank ∑ edges e u wd e e e for prior EdgeRan Faceboo each use EdgeRan every us itizing co k, Faceb er the co k is k’s algor ithm ntent on r’s wall. W ook show ntent ith s most rel evant to them.
  • 6.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Example ReadWr ite show compel s ling visu short de als and scription s of con on Face tent book, in viting convers ation wh reservin ile g their r icher posts fo r their si te.
  • 13.
  • 14.
  • 15.
  • 16. Example Buzzfeed user-valu delivers e in the f of conte orm nt, along equally v side alued pa content id from thir d parties.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Example Presiden t Obama’s highly visual vic tory twe the mos et is t retwee ted tweet ev er.