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Your client marketing presentation


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Your client marketing presentation

  1. 1. Marketing Presentation For Getting YOUR Home SOLD!
  2. 2. YOU THIS IS YOUR PERSONALIZED MARKETING PLAN Name: <insert name of prospective seller> Property Address: <insert address of prospective seller> Date: <insert date of the presentation> By: <insert your name>
  3. 3. YOU <ul><li>Picture of the Potential Sellers Property. If not available use Tudor style, middle to upper middle price range. </li></ul>SETTING THE STANDARD IN SERVICE EXCELLENCE
  4. 4. <ul><li>To Market a Property for: </li></ul><ul><ul><li>The highest possible price </li></ul></ul><ul><ul><li>In the shortest time </li></ul></ul><ul><ul><li>With the least inconvenience </li></ul></ul>YOU MARKETING ACTION PLAN (M.A.P) <ul><ul><li>All this while providing value-added products and services at the same time! </li></ul></ul>
  5. 5. YOU <ul><li>OUR PLEDGE </li></ul><ul><li>Marketing a property may mean that you’re handling a family’s most valuable asset. </li></ul><ul><li>Ensure that their net worth suffers no erosion and that they receive its full value as a result of the sale. </li></ul><ul><li>A personalized marketing program is required to cover every conceivable market place that the right buyer could be in. </li></ul><ul><li>Use Sutton’s “Personalized Marketing Program” developed especially for you </li></ul><ul><ul><li>This will ensure that you find the right buyer who will pay market value for your property </li></ul></ul>
  6. 6. <ul><li>OUR ROOTS </li></ul>Leadership Through Technology <ul><li>Sutton is the story of how a simple “fee for services” concept changed the entire real estate industry </li></ul><ul><li>In 1983, Sutton opened its first office </li></ul><ul><li>By 1991, Sutton had grown to 4,000 sales associates </li></ul><ul><li>By the end of 2009, Sutton had over 110 offices and 8,700 sales associates </li></ul>
  7. 7. Leadership Through Technology <ul><li>THE SYSTEM </li></ul>After years of owning and managing their own real estate companies the founders of Sutton, Lance Tracey and Scott Shaw, came to some critical realizations…..
  8. 8. The System Continued… <ul><li>1. A strong and positive company image makes it easier for </li></ul><ul><li>salespeople to attract clients and customers. </li></ul><ul><li>2. An increasingly educated and informed public expects and </li></ul><ul><li>demands a higher level of professionalism and service </li></ul><ul><li>from real estate agents. </li></ul><ul><li>3. Real estate salespeople want, and deserve, maximum </li></ul><ul><li>remuneration for their efforts. </li></ul><ul><li>4. Many salespeople want a higher level of personal freedom </li></ul><ul><li>and balance in their lives. </li></ul>
  9. 9. Leadership Through Technology TODAY’S REALITY <ul><li>With this realization in mind, the four pillars of success were determined: </li></ul><ul><ul><ul><ul><li>IMAGE </li></ul></ul></ul></ul><ul><ul><ul><ul><li>FEE-FOR-SERVICE </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MAXIMUM REMUNERATION </li></ul></ul></ul></ul><ul><ul><ul><ul><li>FREEDOM </li></ul></ul></ul></ul><ul><li>Today, over 8,700 Sutton professional realtors now span from coast to coast, with strong representation in all major centres across Canada </li></ul>
  10. 10. Leadership Through Technology <ul><li>OUR VISION </li></ul><ul><li>As a real estate leader, our vision is “to be the premier delivery organization of value-added goods and services to the consumer” </li></ul><ul><li>Sutton’s corporate web site “,” is not only keeping pace with technology in real estate - it is setting the pace </li></ul>
  11. 11. Leadership Through Technology <ul><li>OUR MISSION </li></ul>“ We are a company driven by marketing and technological excellence. Our Mission is to meet and exceed ALL of our customers’/clients’ needs and wants through innovative, household branded products and services and the affinity programs provided through our professional sales and marketing team.”
  12. 12. Leadership Through Technology <ul><li>SUTTON IN TECHNOLOGY </li></ul>With grouped companies like Internet Direct, one of Canada’s leading Internet Service Providers (ISP), and E-XACT transactions, a cutting edge provider of E-Commerce products and services, Sutton is setting the pace in real estate technology.
  13. 13. Leadership Through Technology <ul><li>MARKETING CONDUIT: Finding the Right Buyer </li></ul><ul><li>Sutton’s exclusive branded products and services has aligned this Canadian company with national and international connections. </li></ul><ul><li>Sutton customers and clients receive preferential service by way of substantial savings, special discounts and incentives as well as enjoying one stop shopping. </li></ul>
  14. 14. Finding the Right Buyer Continued… <ul><li>Sutton’s exclusive brand of products and services provides an endless supply of buyers for its customers and clients. This means getting “The Right Buyer” to properties in record time, ensuring faster sales and putting a greater NET in your client’s pocket </li></ul>
  15. 15. Leadership Through Technology <ul><li>SUTTON VALUE-ADDED BENEFITS </li></ul><ul><li>Instant Name Recognition - SUTTON </li></ul><ul><li>Financial Power - A Home Buyer’s Dream “Sutton Anniversary Mortgage” </li></ul><ul><li>Referral Network - Coast to Coast - Sutton Referral Directory </li></ul><ul><li>Social Marketing - Lead Generation </li></ul><ul><li>Advertising/Promotion Worldwide </li></ul><ul><ul><ul><li>24 hours/day - 7 days/week </li></ul></ul></ul><ul><ul><ul><li>Internet site - </li></ul></ul></ul><ul><li>Discounts - on quality furniture, appliances, and electronics </li></ul><ul><li>Standard in Service Excellence - Personalized Marketing Plan </li></ul>
  16. 16. Leadership Through Technology FINDING THE RIGHT BUYER FOR YOU!
  17. 17. Leadership Through Technology <ul><li>CLIENT REFERRAL PAGE </li></ul>
  18. 18. Leadership Through Technology <ul><li>TECHNOLOGICAL EXCELLENCE </li></ul><ul><li>Exclusive - Sutton Owned and Operated </li></ul><ul><li>Canadian Based </li></ul><ul><li>Interactive </li></ul><ul><li>Thousands of Inquiries from Buyers </li></ul><ul><ul><li>24 hours/day, 7 days a week, 365 days a year </li></ul></ul><ul><li>Finding “The Right Buyer” locally or from around the world . </li></ul>
  19. 19. Leadership Through Technology <ul><li>SUTTON SOCIAL MARKETING (S.S.M.) </li></ul><ul><li>Sutton believes in being a responsible corporate citizen and is actively involved in major projects with underprivileged children across the country. </li></ul><ul><li>Sutton real estate sales professionals are equally committed in their local communities in hundreds of different ways such as charities, event marketing, food drives, sponsorship, fundraising, recreational activities, and education. </li></ul><ul><li>We feel it is our personal responsibility to give back to those communities in which we live and work. We take pride in being part of our community’s success. </li></ul>
  20. 20. Benefits <ul><li>OFFICE MARKETING ACTION PLAN </li></ul><ul><li>Network Marketing Plan to Attract Buyers to Your Home: </li></ul><ul><ul><li>Communication System </li></ul></ul><ul><ul><li>Technology Systems </li></ul></ul><ul><ul><li>Participation in Social Community Events </li></ul></ul><ul><ul><ul><li><insert recent examples> </li></ul></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Promotion (Home Buyer and Financial Planning Seminars) </li></ul></ul><ul><ul><li><Insert> Office Market Share </li></ul></ul><ul><ul><li><Insert> Sales / List Ratio </li></ul></ul><ul><ul><li><Insert> # of Sales Associates </li></ul></ul><ul><ul><li><Insert> # of Buyers being served in office at any given time </li></ul></ul>
  21. 21. Partnering <ul><li>MARKETING ACTION QUESTIONNAIRE </li></ul>
  24. 24. Partnering <ul><li>ESTIMATED SELLERS PROCEEDS </li></ul>
  25. 25. Partnering <ul><li>STANDARD IN SERVICE EXCELLENCE CERTIFICATE </li></ul>
  26. 26. Partnering <ul><li>MLS AGREEMENT </li></ul>
  27. 27. Relationships <ul><li>BUYERS ARE PRE-QUALIFIED </li></ul>Ensuring that all buyers are pre-qualified before showing your property ensures that we will find THE RIGHT BUYER for you!
  28. 28. Relationships <ul><li>ADVERTISING/ PROMOTION WORKSHEET </li></ul>
  29. 29. Relationships <ul><li>VIEWING LOG </li></ul>
  30. 30. Relationships <ul><li>THE FOUR PILLARS </li></ul><ul><li>There are 4 Pillars of a Marketable Home: </li></ul><ul><ul><ul><li>LOCATION </li></ul></ul></ul><ul><ul><ul><li>PRICE </li></ul></ul></ul><ul><ul><ul><li>TIME </li></ul></ul></ul><ul><ul><ul><li>MARKETING PLAN </li></ul></ul></ul><ul><li>The total strength of the combined 4 pillars of Marketing will determine if you get the Right Buyer for your client </li></ul>
  31. 31. Relationships <ul><li>NO SHOWINGS/OFFERS </li></ul><ul><li>PROBLEM PAGE </li></ul><ul><li>THERE ARE THREE REASONS WHY A PROPERTY DOES NOT SELL! </li></ul><ul><li>If there is a problem, you need to make adjustments with the seller, working together to find the solution. </li></ul>Marketing Plan Price Condition/Locatio n
  32. 32. Today <ul><li>TIPS PAGE (I) </li></ul><ul><li>Make a good FIRST IMPRESSION: The front door greets the prospect. Make sure it is fresh, and clean looking. Keep lawn trimmed and edged, and the yard free of refuse. Keep walks, steps, and driveways clear of snow or ice. </li></ul><ul><li>DECORATE: Tired walls and worn woodwork reduce eye appeal. A nicely decorated property will bring a quicker sale and a higher price will result </li></ul><ul><li>MAKE IT BRIGHT: Open draperies and curtains. Bright sunny rooms make all the difference </li></ul>
  33. 33. Today TIPS PAGE (II) <ul><li>TAPS: Dripping water suggests faulty plumbing. </li></ul><ul><li>MINOR REPAIRS: Loose door knobs, sticking doors and windows detract from properties’ values. </li></ul><ul><li>Remove unnecessary articles: Make the rooms look more spacious. </li></ul><ul><li>SAFETY: Keep stairways clear. Avoid cluttered areas. </li></ul><ul><li>CLOSETS! Use closet organizers for a neat, spacious look. </li></ul>
  34. 34. Today <ul><li>TIPS PAGE (III) </li></ul><ul><li>BATHROOMS: Make this room sparkle. It’s a key to the salability of the property </li></ul><ul><li>BEDROOMS: Remove excess furniture. Use attractive bedspreads and freshly laundered curtains. </li></ul><ul><li>LIGHT: Good illumination is very important to the right buyer. Update where necessary. </li></ul><ul><li>VIEWING: If possible, the seller should be away from the property during the viewing </li></ul>
  35. 35. Today <ul><li>TIPS PAGE (IV) </li></ul><ul><li>MUSIC: Soft music on the radio or stereo is a bonus </li></ul><ul><li>PETS: Keep them out of the way, preferably out of the house. </li></ul><ul><li>SILENCE: If you are at your property during a buyer viewing, do not engage in conversation with them. Follow your realtor’s advice. </li></ul><ul><li>No need to apologize for the appearance of your property. Let your salesperson answer any objections. </li></ul>
  36. 36. Today <ul><li>TIPS PAGE (V) </li></ul><ul><li>In the background: Have a preview meeting with your salesperson to learn of other tips to showcase your property </li></ul><ul><li>SALESMANSHIP: Trying to dispose of furniture and furnishings to the potential buyer before he/she has purchased the house often loses a sale </li></ul><ul><li>LINGER: A word to the wise. The smell of baking will appeal to the buyer </li></ul>
  37. 37. Today <ul><li>THREE GOOD FRIENDS </li></ul><ul><li>Real estate is a word of mouth business </li></ul><ul><li>A personal referral by word of mouth is the strongest referral one can get. </li></ul>