Keynote I gave at Mobile Payment Expo 2011 (18-19 May 2011) in Paris

1. Google, Amazon, Apple and NFC:
Another Clash of the Titans?
Jan Ondrus
ESSEC Business School

2. There was a time when...

3. ... the payment industry
was very happy

4. 1-4 %
commission
on any
purchase

5. Market was stable & balanced

6. Money was relatively easy

7. But as any party,
it could not last forever...

8. With new technology
developments...

9. Telcos and device makers became
interested in the payment market

10. Mobile phones were
getting more popular
&
m-commerce was
about to take off

11. As a result...

12. Some Titans wanted to
dominate the market

13. While others tried to collaborate

14. Most initiatives just failed...

15. The market went from
buzzes to failures...

16. Until...

17. Nov 15
2010

18. Google announcement about NFC

19. Looked like someone
was finally bringing
the missing piece

20. It generated...

21. ... a lot of buzzes
&
ideas again

22. and more importantly...

23. ... financial interests

24. New Titans on the market:
New opportunities

25. Good or Bad
thing for the
payment industry
?

26. In any case, the whole
industry has reacted...

27. Forming different alliances

28. So now what?

29. Are we going to
repeat the same story
again and again?

30. Let’s take a closer look
at the newcomers...

32. ✔
Strategic
alliances
✔
Google
Checkout
✔
Google
Places
✔
Android

33. ✘
Credit
card
#
stored
✘
Privacy
issues

35. ✔
Physical
and
digital
retail
✔
Amazon
Payments
✔
Amazon
1-­‐Click
✔
Knowledge
about
consumers
✔
Credit
card
#
stored

36. ✘
Alliances
✘
Hardware
✘
Mobile
plaCorm

38. ✔
iTunes
store
✔
iPhone/iPad
✔
IntegraGon
✔
Image
✔
Credit
card
#
stored

39. ✘
Physical
merchants
✘
Alliances
✘
Interoperability
✘
Payment
engine

40. Any possible winner?

41. Too early to say...

42. The industry is still facing
the same issues
as before...

43. Chicken and egg problem
http://designforrecognition.files.wordpress.com/2010/06/chicken-the-egg.jpg

44. Standardization & Interoperability

45. Control of the secure element

46. Finding the right
business model

47. Minimizing merchants’ rejection

48. Avoiding consumer’s disinterest

49. So did it really change the game?
Web 2.0 Summit, Eric Schmidt (Google)

50. Only the future will tell...

51. To conclude...

52. Create sustainable ecosystem(s)

53. Align business models
and environments

54. Provide appropriate technology

55. For more info: http://www.janondrus.com