As presented at Agile India

1. So you wanna build something.
Now what?
February 2012

2. Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
1

3. Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
2

4. My Story
13 years IT experience
Certified Product Owner
Practice Agile Scrum for over 5 years
on various IT projects
Applied Scrum to projects ranging from
business process modeling, maintenance
and Greenfield projects
Product Owner/Program Manager
at a global consulting firm with
over 16 000 employees
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5. JOURNEY AS A NEW PRODUCT OWNER
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6. The Project – Improved Digital Presence
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7. The Project Year 1
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8. Oh Man!!!
Managing
hundreds and Throw away
hundreds of stories code
Why can’t we What is the problem
close out stories? statement?
Who are all the
No Goals
stakeholders
Why can’t launch No time
working software for planning
Constant Wasting time in
Refactoring endless meetings
SOURCE: http://thegmanmagazine.com/holiday-ting-home-alone/
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9. Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
8

10. STRATEGY
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11. LET’S GET TALKING
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12. TIME TO RESET 11

13. The Strategy
Identify
Define product
Target Using Mockups
Goals
Users
Activity Release 1 Product
Modeling pagers Roadmap
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14. My Plan - Setting the stage
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15. Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
14

16. Defining Product Goals
What are we fixing ? What is broken?
How do we know
How does this project fix
we achieved the goal? our problems?
THE PROJECT
What is the firm getting Why are we doing this?
out of this?
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17. The Big Picture
Use digital and web 2.0 technologies to build and sustain a firm and alumni
Value network community that is strong, vibrant, and well connected that will:
Proposition ▪ 123
▪ ABC
▪ XYZ
▪ Develop an online …
Release 0.5
▪ Allow the firm to scale its leverage …
to 0.8 Goals
▪ Transition users to …
High User Satisfaction:
Success High user satisfaction from alumni and firm members on the capabilities of the application and their
Measures willingness to leverage this application to …
Usability:
High user satisfaction from alumni and firm members in the overall usability of the application
Adoption:
At least 20-30% of firm members and alumni from the respective adopt the application
▪ Steering Committee
Key Decision
▪ Alumni Relations Team
Makers
▪ Users:
Continuous feedback from alumni and firm users in helping shape the direction of the application
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18. Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
17

19. Identifying Target Users
IN SCOPE
OUT OF SCOPE
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20. Identifying Target Users: Prioritizing users
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21. Identifying Target Users: User Group Detail
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22. Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
21

23. Using Mockups
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24. Using Mockups
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25. Using Other Website Ideas
SOURCE: linkedIn.com
SOURCE: jetblue.com
SOURCE: facebook.com
SOURCE: babycenter.com SOURCE: jetblue.com
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26. Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
25

27. Activity Modeling
SOURCE: http://pubsub.com/Setting-up-an-agile-team-room_Java-lQhOEgAOLoB,b7igumJedj7E
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28. Activity Modeling
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29. Activity Modeling
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30. Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
29

31. Release 1 pagers
Firm leadership: Senior leadership in the firm that are looking to leverage the alumni community to build relationships
Value proposition: Allow the firm to build and leverage relationships with via alumni
Release 0.5 Goals In Scope
Build awareness and connections with alumni at ….. Networks
Provide a structured method to connect with alumni
Strength of the Alumni connection 21
Leverage firm leaders to scale and build adoption for
MyMcKinsey across the firm Import of x data and display this network 13
Change from Friend to Follower model 8
Success Measures Recommendations
Site usage and repeat visits from firm leaders Listing of Alumni working at companies I am interested in 8
User satisfaction from leadership on value proposition Listing of top 10 people who I have worked with the most 5
Feedback through interviews that the tool has increased
awareness of alumni at new, existing, and potential clients
Search
Quick company search from a widget on the homepage (includes structured 8
User Base advanced search)
Practice/location leaders, operations and regional leaders Sort company facet alphabetically 1
~200 – 250 users (20 offices, 2 per office; 10 practices,
2-3 per practice) Landing Page
Landing page displaying suggested colleagues and quick search widgets 5
Launch Plan (Timeframe)
Invitation based launch (with prior notice and Accessibility
communication to the operating and regional leaders)
Enable integration with internal single sign on 3
coupled with targeted demos with key leadership
members Enable site to use 123 rather than xyz 3
Ensure low hurdles for accessing and using the application
Misc
Turn off messaging capabilities 5
80 pts
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32. Agenda
Background
Getting Back On Track
Define product goals
Identify Target Users
Using Mockups
Activity Modeling
Release 1 pagers
Product Roadmap
The Outcome
Deep Dive and Q & A
31

33. Product Roadmap
Releases 0.5 to 0.8* will focus on 4 key user driven needs
0.5 Sr. Firm Leadership 0.6 Practice Managers
Guiding Principles (Capabilities will also benefit external users) (Capabilities will also benefit external users)
Time boxed 1 month About firm leaders About practice managers
releases focused on Firm leaders are firm members within Practice managers work with practice and regional leaders to
each user constituent McKinsey that are in certain positions and define and implement practice and regional strategies, which
above includes both direct support of projects and the development
Launch to and obtain and dissemination of cutting edge specialized knowledge
They are looking to build relationships with
feedback from the user external users at new or existing clients They are looking to find and track notable external users and
constituents after each experts in their practice or region
incremental release Why we value them
They can help validate the client focused Why we value them
value proposition for Product X They will serve as catalysts that will allow the firm to connect
with alumni on expertise, industry insights, and at a client
They can help drive excitement and engagement level
adoption around the application
TBD Firm Members 0.8 Alums 0.7 New/Transitioning Firm Members
(Capabilities will also benefit external users) (Capabilities will also benefit firm members) (Capabilities will also benefit firm members)
About firm members About alum users About new and transitioning members:
They are looking discover, Existing users are users that have left the firm New and transitioning members are firm
connect, and leverage the for over 1 year members that are in the process of transitioning
external user community out of the firm or have recently left the firm
They are looking to re-engage with the firm,
for expertise, industry insights, They are looking for new career opportunities
connect with former colleagues, and stay
and/or knowledge development and/or ways to maintain and initiate relationships
informed about the latest firm news and
knowledge with other firm members
Why we value them
External users have expressed Why we value them Why we value them:
significant interest in connecting
They are potential experts or industry leaders They are the new generation of external users
and building relationships with firm
in areas that the firm cares about and are important in developing and sustaining
members. Firm member’s
a strong, vibrant external user community
participation in the community Some are currently work at one of the firm’s
is important. leading priority clients They can be potential clients and help the firm
drive new business
They will help drive content and They are looking to get more involved with
interactions within the community the firm and network with other external users They want to remain involved with the firm
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34. Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
33

35. THE OUTCOME
SOURCE:http://www.atlanticyachting.com/nyc-sailing-school 34

36. Planning for User Research
Release 0.5 Release 0.6 Release 0.7 Release 0.8
Evaluate
Prepare backlog Release 0.5 Release 0.6 Release 0.7 Release 0.8 Success
measures
Timeframe ~ 1 month ~ 1 month ~ 1 month ~ 1 month
Goals Build awareness and Enable practice and Allow new and Enable External users to
connections with regional managers the transitioning firm re-engage with the firm,
external users at new, ability to find, track, members to share their connect with former
existing, and potential and generate information before colleagues, and stay
clients exportable lists of transitioning and informed about the
Provide a structured notable external users maintain/initiate latest firm news and
method to connect with and experts in their relationships with the knowledge
external users practice and/or region firm
that they can leverage Facilitate external users
Leverage firm leaders to to communicate with
scale and build adoption in connecting with their
on offline knowledge next career opportunity
for Product X across the co-creation efforts
firm
User Firm Leadership Practices and Regional New and Transitioning Existing Alumni
Leaders Firm Members
Constituents
Capabilities Client/company focused Saved searches New job boards Event management
landing page with Profile news feed Allow external users to tool (e.g. registration,
structured advanced update (for followers update and display event info, attendees list,
search and people managed more information on etc)
Recommendations by admins) their profile (e.g. Auto-enrollment and
engine (incorporate Highlight (and be sector/function, filter search results by
connection strength, notified of) new company info, etc) firm created groups
training data) members that fit my Single sign on login for Post and respond to
My network of external saved search results external users message on a
users (follower model) criteria (sphere of Ability to disseminate discussion board
and top 10 people I’ve influence) Firm news to external
worked with most Geography based users and firm leaders
Integrate with internal search Monitor of suspicious
single sign on Ability to download usage
search results to excel
More Tentative
Definitive Evaluate 0.5 Evaluate 0.6 Evaluate 0.7
feedback and feedback and feedback and 35
Re-assess v0.6 Re-assess v0.7 Re-assess v0.8

37. Ongoing Product Maintenance Story
Bug
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38. The Result
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39. THE REWARD
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40. Agenda
Background
Getting Back On Track
The Outcome
Deep Dive and Q & A
39

41. THANK YOU
Email: jennifer.onggowidjaja@gmail.com
linkedIn: http://www.linkedin.com/in/jenniferonggowidjaja
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