Jonathan Crow

Santa Cruz, California United States

Marketing

Education

Marketing Executive How I operate: 1. Start with an inspiring story of, say an educator who motivated her students to get excited about end of year tests and went from below 50% passing to over 95% passing. 2. Make sure that other people in the same situation hear about the story through social media channels, blogs, video and can follow the recipe for success. 3. Test and analyze to make sure the content is connecting with individuals through metrics such as views, open rates, conversion rates, and likes. 4. Map the analysis to customer retention rates and sales figures. 5. Figure out how to do it better next time. Accomplishments • Engaged community users creating over 1 million do...