Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
News 01/2008
Reasons to place screen based com-
munication in your stores.
Screens are one of
many       mechanics
Brand-n...
Page 2                               News 01/2008


Tasks to be aware of when
launching your screen based network
There ar...
Upcoming SlideShare
Loading in …5
×

Catch The Eye News 01 08 Eng

413 views

Published on

Published in: Business, Technology
  • Login to see the comments

  • Be the first to like this

Catch The Eye News 01 08 Eng

  1. 1. News 01/2008 Reasons to place screen based com- munication in your stores. Screens are one of many mechanics Brand-named stores can utilize to pursue Year 1/2008 their objectives as a March 2008 part of a sales promo- tion strategy. Typical objectives are • Strengthen profile • Increase sales • Increased joint promo- Contact information tion income Jan Balke | SalesDirector • New advertising income • Reduce costs Mobil: 95 25 91 15 • Strengthen implemen- Er skjerm målet eller er det midlet? Jan.balke@catchtheeye.no tation of promotions start point for such in- • Creating interest vestment for Brand- CatchTheEye team mem- named stores. Jon Marius Bastøe | COO • Creating awareness bers are specialized to Mobil: 91 39 43 69 • Deflecting interest from answer latter questions. Key Findings price jm@catchtheeye.no Our mission statement to • Out of 9 identified zones “Make screen based • Restoring and retaining we found 4 giving positive communication profit- brand perception results able.” Tor Olav Haugen | CEO ”Screens in the store” • Out of 19 screens we identified 5 representing Mobil: 99 22 92 90 What sales promotion shall enrich the shop- more than 95% of the does ping experience – not results torolav@catchtheeye.no • Increasing volume interfere with it.” • Out of 3 screen format we • Increasing trial found 1 giving the best results Visit us at • Increasing repeat pur- Over the past 18 months chase • Out of 30 product catego- www.CatchTheEye.no there CatchTheEye has ries we found 8 repre- • Increasing loyalty carried out research and English version soon! senting more than 90% of • Widening usage development to identify a the results reasonable and profitable We have scientific grounds to state that screen based communication increase sales volume ! CatchTheEye R&D and services R&D to identify how to launch screens within a brand-named store in a profitable way | R&D to convert a visitor into GRP or CRP “Customer Rating Points” | R&D to calculate advertising revenue po- tential and strategies within a single- or multi narrowcasting net- CatchTheEye AS work | Knowledge and experienced in business models and legal pa- Torvveien 5 pers to sell advertising space within a brand-named environment | 1385 ASKER Sell advertising space within a Brand-named store network | © 2008 CatchTheEye AS
  2. 2. Page 2 News 01/2008 Tasks to be aware of when launching your screen based network There are a number of tasks • The architecture and milestones to obtain • Number of screens to gain good results. This often re- profit quire disposable personnel • Purchase price within the organisation, and Some Milestones external assistance. • Decision-maker and project- owner has made a foundation It’s reasonable to organize such to launch screen based com- THE FOUR PHASES - CatchTheEye AS tasks in a project scalable to the munications actual scope depending on the • Brand-named stores objec- ambitions, number of stores, tives are identified complexity both technical and • Objectives are shown to be commercially etc. provable Q The project team should be au- • Budgets approved thorized according to a deter- • Project team established mined mandate based upon im- • Instructions (milestone/tasks) plementing screen based com- are detailed and approved munication. The team’s compe- • Technical specifications are tence is decisive to carry out the detailed with functions based full potential. Technical provid- upon reaching objectives ers and partners are required in • Made a market survey of po- tential partners and technical I’d love to have screen an early stage due to throw light suppliers for roll-out and on the investment range. (later) operations based communication—but • Invite tenders, and legal CatchTheEye are an independent documents are signed where should I start and player, not providing harware • Roll out plan “who’s doing and software, or having such as what and when” what’s the business a business. This makes it possi- • Turning screens into a com- ble to be an objective partner to mercial sales promotions opportunity? the store– or project owner. product • A structured process is im- How to reduce investments plemented There are some ways of reducing Screen based communication investments: can commence! Once you’re up and running Once strategies and finances • Advertising 34,4% “I’d prefer shopping in a are out of the way, content is a • Entertainment 20,3% • Recipe 25 % store with screen based helpful key to the success ac- communication.” cording to a survey conducted by SeeYou for CatchTheEye. Swedish respondent within ki- 9 out of 10 statements osks highlighted: When asked what contend they find relevant, the Norwegian • News 34,1% respondents within retail high- • Weather 25,3% lighted: • Product information 20,9% • Advertising 18,7% • Product information 32,8% © 2008 CatchTheEye AS

×