Breaking news in the digital world
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Breaking news in the digital world: personal branding and time-saving tips and tricks for media professionals Breaking news often now hits social media long before anyone picks up the phone to their regional paper’s newsdesk. The recent Bangkok bombing broke on Periscope, with live footage of the event being shared through the video streaming platform an hour before footage was shown on Sky or the BBC. The way news is discovered and shared is changing. Local characters have always enjoyed telling stories, but they now talk online as well as in the pub. The emergence of “citizen journalism” now means everyone has a camera in their pocket – and many are taking the conversation online using social media. Reporters are using Twitter to find stories and spokespeople, and media salespeople are using LinkedIn to build commercial relationships and find sales leads. Instead of going to the pub or taking the local MP for coffee, many are now saving time and money by using Twitter cleverly to find stories and opportunities. Personal branding is no longer the exclusive domain of public figures and consultants. Savvy media professionals, from journalists to media salespeople, are using social media to establish themselves as the go-to people for the latest news stories and opportunities. An education correspondent can easily follow the local schools on Twitter. But using lists and following local influencers, characters and community spokespeople online can also uncover exclusive insights that others don’t have access to. This seminar will explore how to take your offline knowledge and expertise and apply it online – through various social media tools and techniques. It will show you how to: • Extend your network to reach new contacts and find new opportunities • Develop your online presence and a unique ‘personal brand’ so that people outside your network will know to come to you • Harness the power of social media to make connections, find stories and be the first to break the news This course covers all the main established social platforms, including LinkedIn and Twitter, and explores how to make the most of some of the newer emerging content sharing platforms such as Periscope. You will learn how to use curation platforms such as Hootsuite and Tweetdeck, to save time by organising content and newsfeeds, schedule activity and run advanced searches. The course is run by renowned social media consultant and speaker, Jonny Ross. www.jonnyross.com/blog
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Breaking news in the digital world
- 1. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Breaking news in the digital world & personal branding By Jonny Ross
- 2. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Objectives/Agenda Using social media to: • Find news stories • Share news stories and increase reach • Develop networks and sell media space • Create a ‘personal brand’ online
- 3. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross How do you use social media?
- 4. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Introductions Jonny Ross • Former optician • Ran chain of opticians and ecommerce site • Website, SEO, ecommerce
- 5. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Breaking news in the digital world • 50% of people have learned about a breaking news story via social media rather than official news sources • 46% of people get their news stories online at least 3 times a week
- 6. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to find news stories Bangkok Bombings on Periscope
- 7. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to find news stories Screenshots taken from Derek van Pelt’s Live Periscope
- 8. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to find news stories
- 9. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to find news stories
- 10. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to find news stories
- 11. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to find news stories
- 12. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Rochdale bus crash: roof ripped off as double-decker hits bridge
- 13. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Harehills: Arrests in Leeds street disorder
- 14. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross How to use social media to find news stories -#journorequest on Twitter -Keep an eye out for hashtags and what is trending on Twitter -Watch out for viral videos on ANY social media platform -Tools such as https://storify.com -Follow ‘Breaking News’ feeds for national and local media outlets
- 15. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 16. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Search Engine Optimisation • Create great content • Ensure this content is accessible to search engines. • Make pages unique and relevant • Make the content popular
- 17. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 18. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross On Site • Keywords • Content • Technical Aspect • Usability
- 19. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Off site • Relevancy • Links • Reviews • Reputation
- 20. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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- 22. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 23. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Personal Branding Creating your own voice
- 24. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 25. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 26. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to share news stories and increase reach
- 27. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to share news stories and increase reach
- 28. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to share news stories and increase reach
- 29. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to share news stories and increase reach
- 30. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to share news stories and increase reach
- 31. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to share news stories and increase reach
- 32. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Using social media to share news stories and increase reach
- 33. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Why I use LinkedIn • Business development and opportunity generation. • Because it’s where the people are. • Convenient tool to make and manage connections. • Handy way for me to stay in touch with my network • Increases my knowledge. • Improves my search engine optimisation. • Oh I get 30% of my business from it!!
- 34. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Optimising your profile • Make sure your public profile setting is set to full view. • Include everything you do in your profile – plus your past companies, your education, and activities. • Give your profile a custom URL (your name). - From this: http://www.linkedin.com/profile/view?id=34305911 - To this: http://uk.linkedin.com/in/jonnyross • Include the link to your profile in your e-mail signature. • Link to your website and blog for enhanced SEO.
- 35. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Optimising your profile
- 36. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 37. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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- 49. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross What LinkedIn describes as your ‘Network’ Connections of the Connections of your Connections Your Connections Connections of your Connections }
- 50. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross In this room, who has ... • A Solicitor in London? • Contacts at PwC? • Retailer in Australia?
- 51. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Winning business from LinkedIn • Joined groups • Got involved • Networked • 30% of my business now comes from this group
- 52. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross LinkedIn • Powerful search engine • Keyword s in profile • Strategic searches for sales
- 53. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 54. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 55. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 56. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross To be found – 100% complete; Summary – Your industry and location – An up-to-date current position/job (with a description) – Two past positions – Your education – Your skills (min 3) – Photo – At least 50 connections
- 57. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross How to increase your network • Same group • Common interests • Common connections
- 58. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 59. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 60. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Through groups
- 61. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Make a connection, then stalk their list!
- 62. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 63. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Look at contacts via Companies
- 64. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Exporting contacts
- 65. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Recommendations/Endorsements • Accessed via a direct link on your profile and links under each of your previous roles or activities. • Useful because they engender trust. • Excellent for improving SEO
- 66. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Recommendations/Endorsements • People will request recommendations from you. The test here is would you give them a reference offline for a job? Or for a tender? • Only request a recommendation if you think you deserve one. • If someone does recommend you, you can reciprocate, but wait until the next day, otherwise you might appear in the same update stream and this can look contrived. Think about the time of day you accept one too!! • Don’t be afraid to turn down a request for recommendation, but do it kindly and with positive attitude.
- 67. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Opportunities
- 68. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 69. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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- 75. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Groups • How to find the right group • Email Settings • Promotions • Search • Members • How to get the most out of them – Listen – Add Value
- 76. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross To win business … • 100% complete LinkedIn profile • Keywords to be found in searches • Build relationships • Use LinkedIn to support targeted sales • Be yourself as you would offline • Be useful pass on information, help people • Become a trusted contributor in groups
- 77. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Personal Branding
- 78. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
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- 83. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Who would be interested to read this blog?
- 84. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 85. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Personal branding • Blog to position and promote yourself online as having expertise in your area • Get your LinkedIn profile up to date: think objectives and keywords • Use Twitter and LinkedIn to share stories and links to your article and blogs – and engage with people • Set objectives and targets for your social media activity
- 86. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross Challenge me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? It’s time to ask questions! • For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com • Carry on the conversation with me on twitter @jrconsultancy
Editor's Notes
- Jonny to introduce himself, and why he’s been asked to come do this talk, what it’s about etc
- Let’s revisit these at the end!
- Jonny to ask the room about their current social use – show of hands etc, who uses Twitter, LinkedIn, others?
- Introduction So, for those of you who don’t know, I set up an ecommerce store back in 1999 selling sunglasses and for the first 6 years we were the biggest sunglasses e-tailor in the UK, based on volume and turnover, with a decent profit too. In 2004 Google decided they didn’t like us, we suffered a Google penalty, now Google penalties are talked about and most people have heard about them, or certainly penguins and pandas, but back then no one knew what they where. Overnight we went from top of Google for all our keywords to page 7 and 8! Going through 2 SEO agencies over an 18-month period and neither of them could solve the problem, which resulted in us losing 40% of our turnover. I then found a guy in New York who worked on a ridiculous hourly rate but within 2 weeks he solved the problem and got us back! Cutting a long story short, I became passionate about SEO and decided to change my career into helping others understand it and avoid the pitfalls of Google. So that’s why I’m here today, to aid you in creating a professional online personal brand that will hopefully enable you to begin networking and build relationships with potential employers.
- The world is changing and news now often breaks first on social media before traditional media. In fact, research carried out in 2012 by schools.com, which pulled research put together by Washington Post, Pew Research and Reuters, found that: 50% of people have learned about a breaking news story via social media rather than official new sources 46% of people get their news stories online at least 3 times a week
- Journalists are now using social media to find news stories…. The recent Bangkok bombing is a good example. The story broke on live video streaming site Periscope an hour before footage was shown on Sky or the BBC. Karen Smith, a reporter from CNN can be seen asking Derek for an insight into what he is seeing and getting HIM to provide HER with coverage, highlighting role reversal, no longer media platforms providing the public with breaking news, the media platforms are using public for insights/real-time coverage.
- - The recent Shoreham Airshow disaster was one story that was documented on Twitter with BBC News Breaking tweeting live updates as and when they were reported.
- After news of the Royal Engagement was broken on Twitter by Clarence House, it seemed only fitting that the birth of the royal baby was also announced on social media. The initial press release complete with Editor’s Notes was released on The British Monarchy Facebook page. The same statement was then tweeted from the Clarence House Twitter account. The announcement was also made in the more traditional way, on the easel outside Buckingham Palace, however, this image was also placed on The British Monarchy Instagram account. Finally, the news was also released on the Clarence House Google+ page.
- Hudson River Plane Crash was announced first on Twitter. - Back on 15th January 2009, a US Airways flight crash landed into the Hudson river after a flock of Canadian Geese hit and disabled both engines during take off from nearby LaGuardia airport in Queens, New York. Luckily, all 155 passengers and crew on board the plane survived. The entire saga was documented on Twitter. The image shown above was taken by Twitter user, Janis Krums who simply captioned this photo with, ‘There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.’
- - This screenshot shows how four years after the event took place, reporters and journalists are still using social media to contact one of the key sources of the crash for more information.
- https://www.facebook.com/abul.hossain.9022/videos/850424881694023/?pnref=story
- https://www.facebook.com/mark.abisetti/videos/1180489108643204/?pnref=story
- The complete oppotite to the SEO industry! So as you know this seminar is about blogging, but I feel you need to really understand SEO (search engine optimisation) before you think about social media and blogging but the key to remember is educating user and gaining trust through out all of this When you mention word SEO, a lot of people instantly think of this Dark art, most SEO agencies say yes we can get You high in Google, give us a load of money and leave it with us Well what I want to do it make SEO far more transparent, I believe good search engine optimisation or SEO techniques are the building blocks of a successful website, i.e. one that has a lot of visitors and a high conversion rate. SEO is all about getting search engines to rank your website highly in search engine results when customers type in search terms that relate to your products or services. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
- So just for a moment, lets really understand SEO for me SEO is common sense its nothing more than Create great content Ensure this content is accessible to search engines. Make pages unique and relevant Make the content popular
- For me there are two distinct sides to SEO, onsite and offsite Onsite being your own website and offsite being everything else online that has something to do with you w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
- Keywords Content Technical Aspect Usability
- Relevancy Links Reviews Reputation
- Keyword research Alongside your SEO audit, you should also undertake keyword analysis. This looks at the keywords and phrases that people are currently finding your website with (are they the ones you want/expect?), and also the keywords that your competitors are ranking highly on. From this, you can come up with a list of relevant keywords for your website that you would like people to be finding you on. This list of keywords should inform how you write all your website content, from product descriptions to page titles and meta descriptions.
- You then need to make a list of alll your products and services, adding to it keywords you would expect to be found for, but aren’t, Or ones you would like to be found for. You can then take some of these keywords and have a play with Google search. This then helps identify more keywords that users search and shows you opportunities that you may not have thought about and considered. Giving you suggestions that could be good for your webstore. Keep adding more words to excel and then go to the next tool semrush
- SemRush.com is a fabulous tool, There is a free and a paid version of the tool This tool allows you to find out what keywords your competitors rank for, it even shows you what keywords your competitors are paying to rank for!! The free version is more than fine as it gives you up to 10 keywords for each competitor, imagine 10 competitors, each with 10 keywords, that 100 straight away! Ok add them to excel! And move on!
- Blogging is a great way to engage with your audience and as a journalist, this is something that is crucially important! Blogging also: Helps you create an online personality Creates great, original, shareable content to be used on Twitter/Facebook/LinkedIn etc.. Allows audiences to become familiar with your writing style and allows you personally, to build a following. Can increase traffic to the website, a benefit that will be felt by all working in your team/business Engagement allows you to see what your audiences are thinking/feeling about certain news stories and allows you to respond to that, creating a relationship with your readership Gives you a voice, writing articles to be published in a newspaper or online is completely different to writing a blog. Within a blog you are able to be personable, share your own thoughts and feelings, allows your own voice to be heard.
- So we have seen some examples , but why should you blog? It forces Creativity It builds a community Adds value to your site It gives you content for your Social Media and Email Campaigns Gets you to the top of Google
- For me the Blog is the core of any social media or SEO campaign Blogs provide regular content to share through your other social media sites. User-generated content, ‘likes’ and ‘shares’ are now being ranked more highly by search engines, so it pays to invest in social media and blogging. Blogs provide Status updates for Facebook Tweets for Twitter- take a blog with the title “top 5 tips”, well all of a sudden you have created 5 tweets, all with links to the blog, don’t tweet them all in one go, spread them out over the week/month. Stuck for tweets, go back to blogs from 6 months ago! Updates for LinkedIn personal and company profiles Status for Google Plus Email campaigns – do you get to start of the month and think, what are we going to put into our email campaign this month? if you have fab blogs, there is your content already written!) They give content for your keywords to be found in Google, search engine optimisation, you will only be found if you mention the keyword, and the more times you mention it the more relevant you are (don’t mention for sake, it must be relevant) A blog should be an integral part of your marketing and comms strategy, but you need to set goals. What are you marketing goals? Lets give audiences more information, lets become a resource and during the process, lets build trust with them and build our personal reputation.
- Periscope is the newest social media platform, however, it is one that is making large waves when it comes to breaking news stories. As you will have seen, the recent bombing in Bangkok broke first via Periscope with the events being live-streamed as and when they unfolded. Karen Smith from CNN then contacted the user directly in order to gain more information into exactly what was happening. Long gone are the days when news stories would unfold as and when they were investigated, social media and technology has meant that news stories can be told in real-time as and when they happen. This example shows how it is extremely beneficial to be alert and aware of what is happening on social media platforms at all times and be prepared to move quickly should something be reported.
- Using Facebook to gain more reach when it comes to social media posts. Research carried out by Scott Hershkowitz and Vadim Lavrusik found that posts that included “breaking” or “breaking news” received a 57% higher engagement over posts that were not identified as breaking news. Therefore, think carefully when constructing your Facebook post and ensure that the information you present to your audience is engaging and informative. If you can provide a link, image or even a video then you will have a greater chance of your post being seen, shared thus increasing reach.
- Using the hashtag #JournosOnTwitter. Using a personal account when being active on Twitter and regularly searching hashtags to see what is happening around the world. Using sites such as Hootsuite and Tweetdeck to schedule tweets. Tweeting links to breaking news stories can be a great way to drive traffic not only back to your site but can also have a huge impact on increasing the reach of the stories.
- This is an example of a great journalist who is actively using Twitter. She is a journalist for the Manchester Evening News and uses her Twitter profile to appeal to the public for news stories.
- Alexandra can often be found live tweeting from scenes of crimes, providing members of the public and local community with up to date information regarding what is happening.
- According to the National Readership Survey carried out on the 26th August this year revealed that: “More than half of UK readers of four national titles access the sites only from mobile devices – not in print or via a computer – according to the latest National Readership Survey report released today.” The newspapers in question were: The Guardian The Express The Mirror The Independent This statistic highlights that online readership, more importantly mobile readership, is something that needs to be taken seriously. Social media is one of the best platforms to use to drive traffic to your website. It also means that newspapers are more informed as to where their audience is and what devices they are using to access this information. Marry this statistic with the statistic uncovered by We Are Social back in January 2015 that: “There are now 2.06 billion active social media users around the world, with 82% of these accessing via mobile devices each month.” And it seems only right that newspapers and social media should go hand in hand.
- Struggled to find any examples for LinkedIn? Maybe suggest to use relevant local/national groups to source for relevant information?
- Link to your websites for enhanced SEO Three quality backlinks
- VJ talk about this Just showed this as a question mark to consider! Check out what you are saying on LinkedIN stacks up. He has done all thek eywords – grow connections to 500+ - but only has 66 himself. Is this credible?!
- 12.20
- Personal Branding is the way you market and promote yourself. Everything you do, both online and offline, plays a key role in building your personal brand. Therefore, it is vitally crucial that you have an understanding that everything you do contributes to your personal brand and whether you are aware of it or not, you already have a personal brand. Our Digital Account Manager Katy carried out some research into personal branding for her third year university thesis. She found that: “Research suggests we can never access our 'true self' and so therefore, any online representation of the self is merely a version of the self. It is this idea, that I would state, allows us to portray different selves across different new media platforms to suit different social situations and audiences.” This idea is one that is closely linked with using social media platforms for business and in particular finding business opportunities using social media. It is vitally important that the way in which you portray yourself online for business is suitable, solely, for a business audience and that you have an understanding that everything you do plays a role in the representation of yourself online.
- I wanted to share some personal blog experiences with you to help you see how this can fit into your business. One of my marketing goals is to appear high in Google, for this I need to build links with relevant websites, this blog was written on a topical subject about big data, everyone in the digital industry is currently talking about it. I took time to really research what it was all about and throughout the research I formed my opinions from my own experiences and wrote a really informative blog
- Danny Brown lives in Burlington, Ontario. He is a multiple award-winning marketer and blogger – his blog is recognized as the #1 marketing blog in the world by HubSpot and voted one of Canada’s Top 50 Marketing Blogs coming in at the number 3 slot. He has delivered results for some of the biggest organizations in technology, digital and consumer, including BlackBerry, British Telecom, Orange, Microsoft Canada, IBM, Ford Canada, FedEX, Scotiabank, Vodafone, Dell and LG Electronics. He has spoken at numerous business conference and events, and is regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Toronto Star, Fast Company and City News Toronto on the topics of influence, social business, data-driven business intelligence and digital marketing. So what happens, he comments on my blog!....... If that wasn’t good enough
- He tweets a link to my blog to 35,000 of his followers…
- It got better…. He wrote another blog the next day and referenced my blog and linked back to it! So not only did my blog get tweeted to 35k people from someone who is extremely influential, I got a well deserved link from a page rank 5, top domain authority blogger!
- You can see the effect the tweet had on my traffic that day, nearly double the average traffic for a week day.
- So enough about my stories, I just hope they help make some sense of all of this! Blacks solicitors is a lawyers in Leeds, they are amazing on social media, tweeting all the time. The have some fabulous blog writers and amazing content, but one of the issues they had was they couldn’t get engagement with the blog. I was very kindly asked to come and do a blogging workshop for some of the senior partners and lawyers and this was one of the slides I used for the workshop. I am no expert in photoshop but for me this slide helps show some key elements that are required in a blog
- Instantly you can see the entire blog feels more inviting. I guess you are drawn to the images and the sharing, but also the sub heading and bullet points, Let me remind you of the last slide -------- As I said this helped me come up with some key elements for them
- Feel free to carry on the conversation with me on twitter Subscribe to my blog for more tips, tricks and inspiration