Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
20. 15
EXPLOREUNDERSTAND CREATEDEFINE
vision & plantrigger solution
LEARN BUILD
MEASURE
DEFINE STRATEGY EXECUTE SOLUTION
Understand why & define how Create the outcome
Adapted and extended from British Design Council.
21. 16
EXPLORE CREATEDEFINE
DIVERGENT EXPLORATION,
DEEPER UNDERSTANDING
Exploring opportunity is a search for disruptive questions.
Through observation and enquiry we reveal customer behaviour and business
drivers to identify opportunities to consider.
DEFINE STRATEGY EXECUTE SOLUTION
Understand why & define how Create the outcome
vision & plantrigger solution
UNDERSTAND
22. 17
EXPLORE CREATE
CONVERGE TO DEFINE A
STRATEGIC DIRECTION
We synthesise knowledge into insight and focus on the most compelling
opportunities to pursue as we define a vision. Converging on our strategic
direction, we now consider how success will be measured.
DEFINE STRATEGY EXECUTE SOLUTION
Understand why & define how Create the outcome
vision & plantrigger solution
UNDERSTAND DEFINE
23. 1813
ENTERPRISE INNOVATION
CROSS-FUNCTIONAL
DISCOVERY
!
Product + Process +Technology
STRATEGIC
WORKSHOP
!
Big Picture Approach
INTEGRATED
STRATEGIES
Agile
Delivery
Organisational
Transformation
Adoption
Design
UX Remediation
Continuous
Innovation
Continuous
Innovation
Legacy
Re-engineering
1–3 weeks 2–10 days
“Unlock your enterprise potential”
weeks, not months
26. EXAMPLE: ANALYSIS
• Business processes
• Centralised Services
• Manual Processing Centre
• Customer Service Centre
• Business Intelligence
• Marketing Services
• Information Technology
• Marketing Services
• Enterprise Technology Architecture
• Shop-floor observations
40+ 10+30+ 1000+
representatives
met
hours of staff
presentations,
meetings, and
interviews
hours of live
observation
pages of
documents
and reports
30. EXAMPLE CUSTOMER STORY - PRE TRIP
Web: Baidu experience PDF: Mafengwo
Triggers Inspiration Preparation Booking
31. EXAMPLE CUSTOMER STORY - TRANSIT
by Sean Savage by Karl Baronby Anaa Yoo by Hideyuki Kamon
Pre - travel Pre - flight In flight/transit
Map: Citymaps2go
32. EXAMPLE CUSTOMER STORY - AT DESTINATION
by Wayan Vota by Steven Erat
by Shaun
Dunmall
by Mike Chaput
Arrival In country In store
52. 47
CREATE
EXPLORE OPTIONS,
VALIDATE SOLUTIONS
Guided by a clear vision, we begin to qualify the options. Through iterations, we
explore, validate and refine concepts as we create a blueprint for the solution.
DEFINE STRATEGY EXECUTE SOLUTION
Understand why & define how Create the outcome
vision & plantrigger solution
EXPLOREUNDERSTAND DEFINE
53. 48
EXPLOREUNDERSTAND DEFINE
CREATE
QUALITY OUTCOMES
Now the focus shifts to robust execution as we pay attention to experience and
build quality systems. As we measure success, working solutions are
iteratively refined to optimise effectiveness.
DEFINE STRATEGY EXECUTE SOLUTION
Understand why & define how Create the outcome
vision & plantrigger solution
CREATE
54. 49
HOW MIGHT WE…
use development activities to
define strategy?
EXPLOREUNDERSTAND CREATEDEFINE
vision & plantrigger solution
56. 51
Know the impact.
Own the impact.
Strategy is worthless without execution.
Execution benefits from {good} strategy.
Work better together for bigger impact.
PARTING THOUGHTS