First presented at Agile Australia, June 2017.
Which way is right? They all are. This talk untangles what these movements, mindsets, and approaches mean, and helps teams and leaders to choose the right bits at the right times, and bring it all together into one big happy collaboration.
4. Designers don’t search for a solution until they have
determined the real problem, and even then, instead
of solving that problem, they stop to consider a wide
range of potential solutions. Only then will they
converge upon their proposal.
—Donald Norman
4
19. IT’S ABOUT HOW WE DO SOFTWARE
Individuals and interactions over processes and tools
20. IT’S ABOUT HOW WE DO SOFTWARE
Working software over comprehensive documentation
21. IT’S ABOUT HOW WE DO SOFTWARE
Customer collaboration over contract negotiation
22. IT’S ABOUT HOW WE DO SOFTWARE
Responding to change over following a plan.
23. AGILELEAN
Systems of work
continuous flow
demand based ‘pull’
repetitive (manufacturing)
Software
iterations
value-based prioritisation
always changing (software)
35. Design Thinking isn’t about loop diagrams, squiggles and process
Our ability to respond to adversity determines whether we
achieve the goal, not planning or strategy.
37. MEASURE THINGS THAT MATTER
If a measurement matters at all, it is because
it must have some conceivable effect on
decisions and behavior.
—Douglas W. Hubbard
Field lesson
Lesson
Learned
38. MEASUREMENT COMMENT
Customers will be delighted Too vague
Net Promoter Score (NPS) will increase Subject to external factors, hard
to attribute to a specific initiative
6 customer features completed Measures output, not outcome
Goal: Customers can easily find what they are looking for
39. MEASUREMENT COMMENT
Customers will be delighted Too vague
Net Promoter Score (NPS) will increase Subject to external factors, hard
to attribute to a specific initiative
6 customer features completed Measures output, not outcome
Conversion from results page to product detail
page increases by 3% month-on-month
Good!
Basket-size for returning customers increases
on average from quarter-to-quarter
Good!
Average time-on-site per item purchase
reduced by 6% quarter-to-quarter
Good!
Goal: Customers can easily find what they are looking for
41. MAKE DECISIONS BASED ON LEARNING
Don't look for facts or answers — look for
better questions. It's the questions we ask, and
the meaning we explore, that will generate the
insights most useful to strategy.
—Dr. Jason Fox
Guideline
44. bias codex
To get things done, we tend to complete things
we’ve invested time and energy in
To stay focused, we favour the immediate,
relatable thing in front of us
We simplify probabilities and numbers to make
them easier to think about
We favour simple-looking options and complete
information over complex, ambiguous options
—Buster Benson, John Moonigan et al.
http://bit.ly/cog-bias-sheet
45. Define your beliefs and assumptions
Decide the most important thing to learn
Design experiments that can deliver learning
47. MONDAY
Frame the challenge and
explore some options
TUESDAY Decide what to learn
WEDNESDAY Design the experiments
THURSDAY Conduct the research
FRIDAY
Analyse the results and
decide what next
49. DESIGN THE RIGHT EXPERIMENTS,
TO LEARN THE RIGHT THINGS.
Lesson
Learned
50. CHOOSING WHAT
AND HOW TO LEARN
COST
•Time
•Effort
•Resources
•Financial cost
CONFIDENCE
•Accuracy of data or insight
•Usefulness to inform decisions
51. 48
evolved version of hypothesis template
30
AWARE, INFORMED AND ON-BOARDED
We believe that
Better informing travellers about Tax Free Refund steps and
process
!
Will result in
an increase in repeated usage of the Global Blue app
We will know we’ve succeed when
IN PROTOTYPE REAL
Number of ‘active/engaged’
users increases by
Accuracy of submitted forms
increases by
PLAN
Acquisition
6% 30%
69. AIM FOR PURPOSE
ALIGNED AUTONOMY
MAKE DECISIONS BASED
ON LEARNING
MANY MINDSETS,
ONE TEAM
1. Start with customers
2. Measure things that matter
3. Visual management helps
4. Design the right experiments,
to learn the right things.
5. Accept uncertainty,
embrace learning.
6. Embrace your differences and
work together.
Lessons
LearnedGuidelines