This document provides an overview of Mynewsdesk's data driven communications playbook. It discusses Mynewsdesk's vision of ensuring no story goes untold, their core purpose of inspiring positive change through stories, and examples of their award winning campaigns and metrics showing increased sales and traffic from clients using their platform. It also summarizes findings from a journalist survey about how brands can improve their content to be seen as more trustworthy sources. Finally, it provides an update on Mynewsdesk's product, outlining their data driven PR workflow of monitoring, creating, distributing, engaging with and analyzing content.